The Windows '95 driver is an information file (.inf ), not a setup application file (.exe). After hardware installation Windows '95 will assign a default driver and a 'New Hardware Detected' dialog box will appear. Here you should choose 'Driver from disk provided by hardware manufacturer' and then direct the 'Install from disk' dialog box to the location of this file...
D:\app\product\2\ess1868\win95\
(Note : 'D' represents your CD-ROM drive assigned letter - please change if necessary)