
Greetings...

Thank you for your interest in How to Make Your PC Pay.

Your PC too, can produce handsome rewards, whether it's as a second
imcome or as a substantial money-earner. How to Make Your PC Pay
will help you identify many business areas where personal computers
can be turned into profit makers. It will also help you identify
target customers and win business from them. If you're really lucky
one good idea could make you, and your budding business enterprise,
rich.

Profiting from your PC is obviously a prime motivation for looking at
this book, and I hope that after browsing through the thoughts and
advice contained within these pages you'll feel sufficiently motivated
to order a registered copy - not least because of the effort which has
gone into writing the text.

For many people, running your own business or being self-employed is a
distant, unattainable dream, even though they're fed up with the
rat-race. In reality, it is not difficult to make the move, though it
requires confidence in your abilities and ideas. After that usually
comes a rude awakening that no one knows about you or your business and,
what's more, no one seems to want to know. This is where the role of
marketing and salesmanship (and this book), come into play.

The sales and marketing disciplines are perhaps the least thought about
items on your business agenda. Weeks or months will have been spent on
analysing financial figures, and on preparing premises to operate out
of. Somehow organization of the selling function got put aside, or
perhaps you just didn't think you would NEED to sell your product or
service. Well, now that you're considering going into business using
your PC, you're going to need to SELL if you want to make a success of
it.

Of course there's no guarantee you'll become a millionaire through your
endeavours, but certainly the information and facts presented here will
help you win business - whether it's by direct mail, telephone, or face-
to-face presentation. So you'll easily recover your software registration
fee once you get up and running. Indeed the cost is a small price to pay
for all the information contained here.

If you decide to take the plunge and set up a PC-related business,
I'd very much like to hear from you about your experiences. You can
write to the address listed on the order form.

Marcus Harrison
May 1992
London

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