          
          
          
                       RELEVANT PUBLICATIONS
          
          There are many English-language publications on Japan and 
          Japanese business practices.  The following is a 
          bibliography of the publications that proved to be most 
          useful in compiling this report and which are available 
          through the contacts given:
          
          
          
          American Chamber of Commerce in Japan:  Selected 
          publications available through the American Chamber of 
          Commerce in Japan are listed below.  Order forms and 
          publications are available from:
          
              The American Chamber of Commerce in Japan
              Fukide Bldg. No. 2, 7th Floor
              4-1-21 Toranomon
              Minato-ku, Tokyo 105, Japan
              Phone:  011-81-3-3433-5381
              Fax:    011-81-3-3436-1446
          
          American Chamber of Commerce in Japan (ACCJ) Directory.  
          ACCJ, 1991 (annual).  A complete listing of more than 600 
          U.S. corporations and 2,000 individuals that are members 
          and associates.
          
          ACCJ Journal.  A monthly magazine which contains timely 
          articles about doing business in Japan. Concentrates on 
          U.S. business activities and marketing principles which 
          have been successful in Japan.
          
          The Current Environment for Trade and Investment in Japan.  
          ACCJ, 1991.  A major study that evaluates the current 
          climate for trade and investment in Japan and analyzes the 
          key factors for success.  Includes more than 30 detailed 
          industry sector reports.
          
          Employment Practices of American Companies in Japan.  ACCJ, 
          1991.  A thorough analysis of how American companies in 
          Japan treat their employees, based on a survey of the 
          employment practices of 204 ACCJ member firms.  Covers 
          employee relations, development and training, recruitment, 
          personnel policies, and local trends.
          
          Exporting to Japan.  ACCJ, 1989.  An excellent publication 
          that discusses "rookie" mistakes in exporting to Japan that 
          cost time and money.  Gives the new exporter an immediate 
          opportunity to benefit from the experience of others, while 
          the veteran gets some helpful new tips as well.
          
          Finding a Home in Tokyo.  ACCJ, 1991.  A practical guide 
          for the newcomer through the bewildering world of Tokyo 
          real estate.
          
          Living in Japan.  ACCJ, 1987.  A guide for those who 
          anticipate an assignment to Japan or have been recently 
          relocated there.
          
          United States-Japan Trade, White Paper.  ACCJ, 1990.  A 
          sector-by-sector look at the current status of bilateral 
          trade issues effecting U.S.  companies in Japan.  Industry 
          background, current status, and recommendations are given 
          and the U.S. and Japanese Government actions are 
          highlighted.
          
          
          OCS America, Inc. Publications:  The following publications 
          are available through OCS America (a worldwide publications 
          distributor).
          
              OCS America, Inc.
              Rm. 1186 Nat'l Press Bldg.
              14th Street & F Street, N.W.
              Washington, D.C.  20045
              Phone:  (202) 347-4233
          
          1991-92 Directory: Japanese-Affiliated Companies in the 
          U.S.A. and Canada.  Japan External Trade Organization 
          (JETRO).  A listing of major Japanese firms in the United 
          States and Canada by state and product category.
          
          The Japanese Market:  A Compendium of Information for the 
          Prospective Exporter -- 1991.  Japan External Trade 
          Organization.  Contains information on the Japanese market, 
          consumers, business practices, distribution system, 
          labeling and marking, and import procedures.
          
          Setting Up a Business in Japan:  A Manual.  Japan External 
          Trade Organization, 1991.  How-to guide to establishing an 
          organization in Japan.
          
          STEP: The Business Person's Guide to the Japanese Market.  
          Japan External Trade Organization, 4 vol., 1990.  
          Collection of four volumes which include successful market 
          entry strategies, an introduction to Japan and sources of 
          information, a directory of Japanese importers, and 
          products subject to tariff elimination and tax incentive 
          programs.
          
          Trade Procedure Guide for Export to Japan.  Japan External 
          Trade Organization, 1990.  Answers questions regarding 
          Japanese import system and procedures, import procedures 
          for importing major items, standards, and how to sell 
          products in the Japanese market.
          
          Miscellaneous:  The following sources are also useful 
          references:
          
          Access Nippon: How to Succeed in Japan.  Access Nippon, 
          Inc., 1991 (annual).  Includes information on the Japanese 
          economy, business practices, getting along in Japan, 
          specific Japanese industries, and corporate profiles.  
          Contact: Access Nippon Inc., Yamaguchi Bldg., 2-8-5 
          Uchikanda, Chiyoda-ku Tokyo, 101 Japan.  Fax:  
          011-81-3-3258-1487
          
          Japan Company Handbook.  Toyo Keizai, Inc. (quarterly).  
          Provides a look at publicly traded Japanese companies.  
          Company description, industry outlook, key financial and 
          corporate data, and stock performance is given.  Organized 
          alphabetically by industry for fast reference.  Published 
          in two sections.  Available through Toyo Keizai America 
          Inc.  Phone:  (212) 949-6737  Fax:  (212) 949-6648
          
          Japan Economic Almanac.  Nihon Keizai Shimbun, Inc., 1991 
          (annual).  Overview of Japanese industry sectors, including 
          a review of the year, information on the Japanese economy, 
          and key trends.  Lists key government agencies and 
          officials, and business organizations and associations.  
          Contact: Nihon Keizai Shimbun, Inc., 1221 Avenue of 
          Americas, Suite 1802, New York, NY, 10020
          
          JEI Reports.  Japan Economic Institute (weekly).  Cover 
          various trade and economic issues and focus on one topic 
          in-depth each week.  Contact:  Japan Economic Institute at 
          (202) 296-5633.
          
          Soft Landing in Japan: A Market Entry Handbook for U.S. 
          Software Companies.  American Electronics Association 
          (AEA), 1990.  A how-to source book for establishing a 
          presence in the Japanese software market.  Guide can be 
          obtained by contacting AEA Infonet at (408) 987-4200.
          
          
