






                                 RED TASTES BETTER...
          
          Next time you reach for something to satisfy your sweet tooth,
          color it red.
          
          Fergus M. Clydesdale, Head of Food Science, University of Massachu-
          setts in  Amherst says so.  In a recent study, people consistently
          found red beverages  to be sweeter and more satisfying than drinks
          of other colors, even when the  actual sugar content was the same.
