Creators Syndicate FIGHT BACK! BY DAVID HOROWITZ Ripping Off Your Friends Pyramid schemes thrive on word-of-mouth advertising. The scheme's organizers bring in a few recruits -- then, those people bring in their friends and relatives. Everyone is supposed to get rich. But when the whole thing collapses, they find out the truth: The only people who make money on pyramid schemes are those at the top. Recently, authorities in at least 13 states from Florida to Oregon have been cracking down on a scam called the Friends Network. It spread like wildfire through families, churches, schools, civic groups -- even a sheriff's department in Florida, where at least four deputies have been questioned about their involvement in promoting the scheme. Players were required to pay the person who recruited them $1,500 as an "unconditional gift" and then recruit at least one other player. As the money moved toward the top, everyone higher up in the chain got a piece of it. Successful players then cashed out with $12,000 in supposedly tax-free cash. (The Internal Revenue Service disagrees on that point.) Promoters of the Friends Network came up with some amazingly elaborate and creative arguments to make the scheme appear legal. Those arguments were so persuasive, people eagerly brought in their friends and associates. These people are not stupid. They simply outsmarted themselves. They believed they'd found a way to beat the system, and they sold that idea with enthusiasm and conviction. But they lost sight of a simple, basic truth. Pyramid schemes do not produce a product or service for sale. The only money in the pot is the money the players themselves put in. So, the only way anyone can get more out than they put in is to take it away from someone else. New cash must come from new recruits, the people at the bottom of the pyramid. As long as the pyramid continues to grow, then the money continues to flow. But no pyramid can grow forever, and when it finally collapses, as it inevitably must, then the people at the bottom are left holding the bag, wondering where their money went. Someone higher in the scheme gets back his or her initial investment, and a few near the top make a profit -- creating a few winners and many, many losers. That is pre- cisely why pyramid schemes are illegal. In Oklahoma, the state's Department of Securities obtained a court order against the Friends Network by charging promoters with selling unregistered securities. Investigators are now going after the recruiters, who face fines of up to $5,000 for each person they brought into the scheme. In Oregon, authorities have offered not to prosecute players who cashed out winners and are willing to cooperate with investigators and pay back those they recruited -- plus $250 to the state for its legal expenses. If they refuse and are identified, they face fines of $25,000 per victim plus legal fees and reimbursement. Some victims are angry enough to come forward on their own and name names, even at the risk of being prosecuted themselves. Most seem to be keeping their mouths shut, hoping they will be missed in the investigation. But the people they ripped off know who they are, and a lot of friendships may be damaged beyond repair. That's part of the price they pay for getting involved in a pyramid scheme in the first place. If you have questions or comments, please write to David Horowitz at 72662,1775. COPYRIGHT 1994 CREATORS SYNDICATE, INC.