WHO DECIDES THE PRICE OF GOLD? Gold is traded around the world and around the clock with the price always changing back and forth between London, Zurich, Hong Kong, Winnipeg, New York and other major gold trading centers. However, prices published in your local newspapers are usually based on either prices issued at noon and at the close of trading by New York's Commodity Exchange Inc. (COMEX) or on the famous twice daily London "fixing" by major bullion dealers there. In a ritual carried out since 1919, each member of the London Gold Market is represented at the fixing and its representative is in direct communication with his own trading room, while a representative of one of the major bullion houses acts as chairman. After considering the price at which gold has been trading so far that day, the chairman suggests a price which the gold market members communicate to their own traders. The traders respond by telling the chairman whether they wish to buy, sell or have no interest. The chairman then suggests other prices until all buyers and sellers agree on both price and quantity. At that point, worldwide supply and demand comes into balance and the chairman declares the price "fixed." But immediately thereafter, traders begin to change the price in accordance with the realities of supply and demand in their own trading area.