ACTION COLLIDES WITH ADVENTURE IN COLD BLOODED

THE VOICE OF BRUCE CAMPBELL FEATURED IN 7TH LEVEL TITLE

Dallas, TX (May 14, 1996) -- Zero hour approaches. Universal destruction is
imminent in COLD BLOODED, the new hard-core, action-adventure game from
multimedia developer 7th Level, Inc. (NASDAQ: SEVL) that sets a new
standard in graphics quality, story line and character development.

The backdrop of this immersive CD-ROM game is a half-mutilated universe
threatened by a tug-of-war between warring gods. The player assumes the
role of Finn, a cold-blooded warrior who must fulfill his heroic
birthright - to save the universe from annihilation. Finn's hard-as-nails
character is portrayed through the voice of Bruce Campbell, the star of
the cult films Evil Dead, Evil Dead II and Army of Darkness. The
engrossing story line unfolds through numerous locations, including the
ruins of Los Angeles, a nuclear missile site, the Marinas trench and a
pre-historic wasteland.

Challenging gameplay includes side-scrolling and overhead action sequences
and complex puzzles. Exciting 3-D game sequences feature lightning-fast
arcade action where the player can only survive using reason and reflex.
Original puzzles invite the player to outwit the evil god and his
henchmen, rescue the beautiful heroine and unlock the secrets of Finn's
subconscious.

The result of this gameplay fusion increases the intensity on the barometer
of action-adventure games. Retina-bursting 3-D-rendered graphics and
dramatic 2-D-rendered artwork coupled with cutting-edge audio and sound
effects create an unparalleled gaming adventure.

"COLD BLOODED uses TopGun, our proprietary authoring technology, as one
element in this new standard of action adventure," said George Grayson,
7th Level's chairman and CEO. "This is combined with a compelling story
line and all-consuming action for hours of compulsive play."

"The combination of 2-D- and 3-D-rendered graphics creates larger-than-life
worlds and characters that truly immerse the player," said Brian Donnelly,
the game's producer. "COLD BLOODED is one of the few games on the market
that simultaneously uses both of these animation techniques to enhance the
quality of gameplay."

COLD BLOODED, which is keyboard- or joystick-compatible, will ship in the
third quarter for Windows 3.1 and Windows 95.

7th Level, Inc. blends Hollywood creative artistry, proprietary production
techniques, and world-class animators and producers to deliver
state-of-the-art multimedia products. 7th Level's award-winning products
include: Arcade America, The Great Word Adventure and TuneLand starring
Howie Mandel, Battle Beast, Take Your Best Shot and Monty Python's
Complete Waste of Time.

Coming soon from 7th Level are Monty Python and the Quest for the Holy
Grail and ACE VENTURA: The CD-ROM Game.

For more information regarding 7th Level, Inc. and its products, please
contact Mary Crisp at 7th Level, Inc., (214) 498-8184, maryc@7thlevel.com;
or Jenny Rosas at Bender, Goldman & Helper, (310) 473-4147,
jenny_rosas@bgh.com.
 
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