SERIOUS BUSINESS SOFTWARE & TRW INTRODUCE NEIGHBORHOOD CONNX

New CD-ROM Helps Businesses Market Direct To The Right Consumers

April 24, 1996 - TAMPA, FL - - Serious Business Software, Inc. and TRW have
teamed up to launch Neighborhood ConnX, a powerful new CD-ROM direct
marketing tool for the 30 million small office/home office (SOHO)
businesses in the U.S. Neighborhood ConnX makes it easy and affordable for
the first time to create customized databases of targeted consumers who
small businesses want to reach as potential customers. 

Neighborhood ConnX contains data from TRW, the leading provider of business
and consumer credit, direct marketing and real estate information
services, on more than 90 million U.S. households. The program lets users
identify entire databases of potential customers who fit a desired
profile. Built-in consumer privacy protection measures make it impossible
to search for an individual by address or phone number. 

Neighborhood ConnX is easy to learn, highly intuitive and fun to use. A
quick, built-in tutorial helps users get started. They'll have access to
over a dozen selectors available for pinpointing the right prospects,
which include the following demographic criteria: 

* Home Ownership, which differentiates renters from owners 
* Median Home Value
* Estimated Household Income, which offers figures in a variety
  of ranges 
* Length of Residence 
* Dwelling Information, which identifies apartments, single family
  homes, etc. 
* Presence of Children 
* Number of Adults in Household 
* Age Range and Gender of Household Head and Other Household Members
* Marital Status 
* Number and Price Class of Vehicles 
* Geographic Location, which can be narrowed down by states,
  metropolitan areas, counties, cities, and zip codes 

A fast search engine and a database are integrated with an easy-to-use
mapping system which allows the user to geographically identify and
segment a new customer base with ease and speed. The user can visually
specify an area and generate reports on prospective customers within the
targeted region. This allows for selection based on radius, zip codes,
metropolitan areas, counties and multi-state regions. 

"Small businesses can't survive unless they have the tools to cost
effectively find new customers," said Edward Glaser, President and COO of
Serious Business Software. "With limited resources, they need a tool like
Neighborhood ConnX which quickly and easily helps them identify and reach
the right target market to make their business grow without cutting into
their profits." 

Neighborhood ConnX offers a user unlimited database searches at no cost,
making it possible to evaluate choices as often as desired. Users only pay
for the names and addresses that they print or export directly to reports
or labels. Lists can be created for about 10 cents per name contact. Once
data is exported it can be re-used at no additional charge. The first $50
worth of data comes free with Neighborhood ConnX, and users can purchase
additional credits any time via Serious Business Software's toll free
phone line, 1-888-TOCONNX. Neighborhood ConnX automatically keeps track of
the usage, much like a postal meter. 

Neighborhood ConnX is updated quarterly to keep up with the 20 percent of
Americans who move every year as well as births, deaths, new car or home
purchases, and to honor the request of those who wish to be omitted from
lists. 

System requirements for Neighborhood ConnX include a 386 or higher PC, 4 MB
of RAM (8 MB or more preferred), 2 MB of hard disk space (47 MB preferred
for optimal performance), CD-ROM drive, and Windows 3.1x, Windows for
Workgroups, Windows NT or Windows 95. The product comes with a 30-day
money back guarantee. Technical support is available toll free, Monday
through Friday, 8 AM - 8 PM EST. 

Neighborhood ConnX will be available nationwide in May, 1996 for under
$200. The location of the nearest retailer can be obtained by calling
1-888-TO-CONNX 

Serious Business Software is dedicated to developing software solutions
that create a new genre of serious business tools to enhance the
productivity and capability of the SOHO market. Serious Business Software
is the exclusive licensed agent for the Americas for Optysis AB of Sweden.
Optysis provides state-of-the-art search and compression technology for
the information industry in Western Europe. In addition, Optysis has been
providing Windows based information solutions in Europe since 1990.
Customers include CCN, UpplysningsCentralen UC, Creditinform, and SKF 

Serious Business Software Inc
3965 Henderson Blvd, Suite 200
Tampa, FL 33629
813-288-8548,  fax 813-288-0892
 
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