SERIOUS BUSINESS SOFTWARE & TRW INTRODUCE BUSINESS CONNX

An Essential CD-ROM Direct Marketing Tool For Small Business

April 24, 1996 - TAMPA, FL - - There is a new CD-ROM that will change the
way the more than 30 million small office/home office (SOHO) businesses in
the U.S. compete with corporate America. Business ConnX, a powerful
business-to-business direct marketing software package from Serious
Business Software, Inc. contains detailed information and credit data on
more than 11 million U.S. businesses, allowing small businesses to
identify new customers more quickly, easily and cost effectively than ever
before. The data on Business ConnX is from TRW, the leading provider of
business and consumer credit, direct marketing and real estate information
services. 

"This product is sure to have an impact on the way small businesses
identify new customers,,, said Edward Glaser, President and COO of Serious
Business Software. "Business ConnX gives the small business person access
to vital direct marketing information that was previously only available
to larger, better funded organizations. We feel this product levels the
playing field." 

Much better for direct marketing than a phone directory, Business ConnX is
fully integrated, easy to learn and fun to use. It has a fast search
engine and fully integrated geographic visualization with sophisticated
mapping unlike any other product on the market today. 

Business ConnX has over a dozen selectors businesses can use to identify
targeted companies that are most likely to purchase their products or
services. In creating a database, users can target lists according to: 

* Line of business, which classifies businesses based on their Standard
Industry Classification (SIC) Code 

* Geographic location, using sophisticated mapping technology which clearly
shows potential customers within metropolitan areas, counties, cities and
five-digit zip codes 

* TRW credit rating, which identifies how promptly a company pays its
bills, reducing the risk of bad debt 

* TRW business lifecycle, which indicates whether a company is growing,
mature, or in a declining stage 

* Number of employees

* Sales volume ranges

* Years in business 

* Length of Time Since the Business Information Was Last Re-validated,
which verifies that listings (which are updated quarterly), are up-to-date


* Hot line, which calls attention to new or recently updated listings 

* Business type, which clarifies listings as corporations, partnerships,
etc. 

Business ConnX allows the user unlimited database searches at no cost,
making it possible to evaluate markets, develop marketing campaigns, and
plan and revise sales territories as often as desired. Users only pay for
the names and addresses that they print or export directly to reports or
labels. Lists can be created for about 10 cents per name, substantially
less than the fees charged by most mailing list brokers, and exported
information can be re-used at no additional charge. Business ConnX comes
with $50 worth of free data, and users can purchase additional credits any
time via Serious Business Software's toll free phone line, 1-888-TO-CONNX.
Business ConnX automatically keeps track of the usage much like a postal
meter. 

Business ConnX requires a 386 or higher PC, 4 MB of Ram (8 MB or more
preferred), 2 MB of hard disk space (47 MB preferred for optimal
performance), CD-ROM drive, and Windows 3.1 x, Windows for Workgroups,
Windows NT or Windows 95. The CD-ROM comes with a 30-day money back
guarantee. Technical support is available Monday through Friday, 8 AM - 8
PM EST. 

Business ConnX will be available nationwide in May, 1996 for under $200.
The location of the nearest retailer can be obtained by calling
1-888-TO-CONNX. 

Serious Business Software is dedicated to developing software solutions
that create a new genre of serious business tools to enhance the
productivity and capability of the SOHO market. Serious Business Software
is the exclusive licensed agent for the Americas for Optysis AB of Sweden.
Optysis provides state-of-the-art search and compression technology for
the information industry in Western Europe. In addition, Optysis has been
providing Windows based information solutions in Europe since 1990.
Customers include CCN, UpplysningsCentralen UC, Creditinform, and SKF. 

Serious Business Software Inc
3965 Henderson Blvd, Suite 200
Tampa, FL 33629
813-288-8548,  fax 813-288-0892
 
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