PACKARD BELL HONORED BY SEARS FOR QUALITY IN RETAIL

SACRAMENTO, Calif. -- Packard Bell Electronics, Inc., the leading provider
of PCs to the retail channel, has been cited by Sears, Roebuck and Co. for
excellence in overall service and product quality.

The company has been designated for a Sears Partner in Progress award, the
second year in a row in which the PC manufacturer has been recognized by
Sears for providing leading-edge, high standard multimedia systems to the
retailer.

"We are proud to recognized by Sears as a Partner in Progress. Packard Bell
values its strong relationship with retailers such as Sears and will
continue to provide quality products and services to meet their needs,"
said Mal Ransom, vice president, marketing, Packard Bell.

Packard Bell was one of 160 companies named a Partner in Progress out of
more than 10,000 vendors competing for the prestigious award, now
recognized in its fifteenth year. The award acknowledges the top two
percent of Sears' vendor companies based on market performance, product
and service quality.

"The 1995 Partner in Progress program has recognized Packard Bell for
significant contributions in advancing our company's goals of making Sears
a compelling place to shop, work and invest," said Arthur C. Martinez,
chairman and chief executive officer, Sears, Roebuck and Co.

Sears Merchandise Group is the $35 billion retail arm of Sears, Roebuck and
Co. The company operates 800 full-line, mall-based department stores and
1,800 department specialty stores including Western Auto centers, Paint
and Hardware stores and Homelife furniture stores throughout the United
States. Headquartered in Hoffman Estates, Ill., Sears carries a full line
of Packard Bell multimedia personal computers.

Based in Sacramento, Calif., Packard Bell designs, manufactures and markets
a broad range of PC-compatible desktop computers. Packard Bell is the
leading supplier of PCs in the U.S. retail channel, according to Audits
and Surveys, a research firm that tracks sales in the retail market.
Packard Bell is the fourth largest computer company worldwide in terms of
shipments, according to International Data Corp., Framingham, Mass. The
company maintains a home page on the World Wide Web at
http://www.packardbell.com, featuring product information, news releases
and technical support contacts.
 
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