NetGravity Partners with Open Market For Internet Advertising and Commerce
Solutions

Technology and Marketing Alliance Enhances Opportunities for Customers

INTERNET WORLD, San Jose, California, May 2, 1996: Building on momentum
from recent customer and partnership announcements, NetGravity, the
leading developer and supplier of software technology for online
advertising management, today announced a new partnership with Open
Market, Inc., a leading provider of Internet software for business. The
two companies have forged a bond to support complimentary technologies,
enhancing the Internet advertising and commerce options available to
consumers.

The NetGravity AdServer is the industry-leading solution for offering
advertising on an Internet Web site. AdServer gives Web sites the power to
manage advertising inventory, dynamically target ads to the right
audiences, measure results in real-time and automate sales efforts. Open
Market offers a full spectrum of software products for secure transactions
and mission-critical business on the Internet. Together, NetGravity and
Open Market are helping to define the standards for Web commerce and Web
advertising, enabling companies to significantly increase profitability of
their Web-based businesses.

Open Market will support the NetGravity AdServer APIs, allowing Open Market
customers to easily benefit from the advertising management services
offered through the NetGravity AdServer. NetGravity is developing support
for advanced features offered by Open Market servers, including Tickets
and the Open Market APIs. This support affords Open Market's customers
NetGravity's industry leading dynamic, targeted ad placement and easier
customized reporting.

NetGravity and Open Market have established a mutual Referral Partner
Program. Open Market sales staff will include information on the
NetGravity AdServer as part of a complete Internet commerce solution
including content, transaction and advertising management. When NetGravity
customers need a complete Web solution, NetGravity will provide
information on the strengths of Open Market products.

"NetGravity is proud to have Open Market, a recognized leader in Internet
commerce solutions, support the NetGravity AdServer," said John Danner,
president of NetGravity "this significantly reinforces our position as the
standard in Internet advertising management technologies."

AdServer Adds Value for Advertisers

"AdServer has allowed us to deliver valuable results to our advertisers,"
said Bruce Judson, general manager of Time, Inc. New Media. "We are
excited about this collaboration which will allow us to create even more
valuable features for our advertising customers in the future."

In addition to Pathfinder, the NetGravity AdServer is being used by c|net
and Yahoo.

Strategic Partnerships for Electronic Commerce

The Open Market alliance follows Net Gravity's recently announced
partnership with CyberCash, providers of the CyberCash Secure Internet
Payment Service for secure financial transactions over the Internet. These
announcements reflect NetGravity's commitment to supporting emerging
standards of revenue generating programs on the Internet

About NetGravity

NetGravity, founded in September 1995 and based in San Mateo, CA, is the
premier developer of software solutions for Internet marketing
communications. Initial customers include Time Inc.'s Pathfinder and
c|net: the computer network.  NetGravity can be found on the World Wide
Web at http://www.netgravity.com

The NetGravity AdServer delivers practical, powerful and reliable
advertising management benefits:

 Web site advertising inventory management
 Dynamic ad targeting
 Real-time information
 Sales process automation
 Extensible API

CONTACT:

Ann Burgraff
NetGravity,Inc.
Voice: (415) 655-4797
Fax: (415) 655-4776
E-mail: ann@netgravity.com

Ken Montgomery
Alexander Communications
Voice: (415) 923-1660
Fax: (415) 923-9863
E-mail: kmontgom@alexander-pr.com
 
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