"GUERRILLA MARKETING" AUTHOR JAY CONRAD LEVINSON BRINGS PROFIT ALLIANCE
MODEL TO MICROSOFT'S SMALL BUSINESS WEB SITE

Best-Selling Small-Business Author Offers Exclusive Preview Of Upcoming
Book, "The Way of the Guerrilla," As Site's May Feature

REDMOND, WASH. - MAY 6, 1996 - Jay Conrad Levinson, a member of the
Microsoft Small Business Resource Council and best-selling author of 22
small-business titles, including "Guerrilla Marketing," exclusively
previews a chapter from his newest book on the emerging "profit alliances"
trend on the Microsoft Small Business Resource World Wide Web site.
Levinson's upcoming book, "The Way of the Guerrilla," to be published in
January 1997 by Houghton Mifflin, heralds a new era of "collaborative
entrepreneurship," in which small businesses will work with larger firms
and other small and home-based businesses in networks of buyers and
vendors who share talent and data.

In previewing his book on the Microsoft Small Business Web site, Levinson
illustrates today's most powerful new technologies for facilitating profit
alliances - the Internet and World Wide Web. Levinson asserts that the
task of the "guerrilla marketer" in the coming millennium will be to use
technology to spot potential alliances, then convince other business
owners to enter such partnerships and, finally, use the technology to
serve customers better.

These profit alliances can involve a variety of businesses and suppliers -
big and small, near and far. The technologies that enable and perpetuate
these new possibilities are the Internet and the World Wide Web. These
powerful tools are no longer available only to large, resource-rich
companies.

"The Internet is the perfect collaboration solution for small businesses
engaged in profit alliances," Levinson said. "That's one of the reasons
why it makes so much sense to preview my new book on Microsoft's Small
Business Web site, which is developed for and devoted to providing
technology solutions for small businesses."

WEB SITE ADDRESSES NEEDS OF SMALL BUSINESSES FOR PRODUCTS, INFORMATION

The Microsoft Small Business Web site (http://www.microsoft.com/smallbiz/),
part of Microsoft's Small Business Resource program, provides small
businesses with tools and practical information on developing and
expanding opportunities using Microsoft products.

The Small Business Resource Web site features not only information on
Microsoft products, but also information on how to maximize technology,
advice for small-business owners, and other ways to use technology to be
more productive and profitable. One of the unique tools available on the
site is the Small Business Barometer, which leads visitors through a
series of financial questions about their business and lets them see how
they compare to a representative cross section of similar-sized businesses
in the same industry.

WEB SITE PART OF LARGER MICROSOFT PROGRAM FOR SMALL BUSINESSES

The Small Business Resource Program provides technology information, tools
and services to help small businesses easily plan for, implement and
benefit from today's computer technology. In addition to the Web site, the
program includes seminars designed to answer the needs of small business,
referrals to Microsoft Solution Providers, and "America at Work," a
Microsoft television series that profiles small businesses using
technology successfully. The May episode focuses on "Doing Business on the
Internet."

For more information on Microsoft's Small Business Resource or Internet
Assistant for Word for the Windows 95 operating system, call (800)
60SOURCE (607-6872), or visit the Microsoft Small Business Resource Web
site at HTTP://WWW.MICROSOFT.COM/SMALLBIZ/.

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in
software for personal computers. The company offers a wide range of
products and services for business and personal use, each designed with
the mission of making it easier and more enjoyable for people to take
advantage of the full power of personal computing every day.
 
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