Lexmark Raises the Value Equation for Network Printing with New
Configurations, High-Capacity Input Feeder and Price Decreases Across the
Optra Plus Models

Company offers customers three new network-ready Optra printers: Optra Rn+,
Optra Lxn+ and Optra C PRO

LEXINGTON, KY., APRIL 29, 1996 -- In a move that underscores the company's
position as the technology and value leader for network printing, Lexmark
International today announced the addition of three new network-ready
laser printers. The company also announced price reductions for the 4039
10plus and the 16 ppm Optra plus models. In addition, today's
announcements include a new 1,500-sheet high-capacity input feeder option
for the plus models of Optra and additional memory for increased
throughput in the Optra R+ and the Optra Rt+.

With today's announcements, our goal is to make network printing easier,
faster and more affordable than ever before, said Scot T. Edwards,
Lexmark's vice president worldwide marketing, Network Printer Division.
We're accomplishing this by making a broader range of our printers
network-ready. We're extending our value leadership with lower prices
while optimizing throughput by adding memory to take advantage of our
memory management capabilities. And we continue to provide our customers
with the only family of true 1200 dpi desktop laser printers, more
flexible paper handling and the industry-leading network print management
software, MarkVision.

With today's announcement, Lexmark raises the bar for the industry and
challenges Hewlett-Packard with new price performance levels in its
network laser printer family, said Angele Boyd, director, printers and
multifunction peripherals for analyst firm International Data Corporation
of Framingham, Ma.

To increase the convenience and cost-effectiveness of network printing,
Lexmark introduced the following new network-ready printers: the Optra
Rn+, the Optra Lxn+ and Optra C PRO. These new models join the recently
announced network-ready Optra N Model 245.

The new Optra Rn+ offers 4 MB memory, a built-in Ethernet 10BaseT network
adapter and standard 200-sheet input capacity. The Optra Rn+ has a list
price of $1,849. The Optra Lxn+ includes 8 MB memory, a built-in Ethernet
network combo card for 10BaseT or 10Base2 connectivity and standard
500-sheet input capacity. The Optra Lxn+ has a list price of $2,749. The
new Optra C PRO color laser comes standard with 32 MB of memory and a
built-in Ethernet combo card for network connectivity. The Optra C PRO has
a list price of $7,999. Lexmark continues to offer customers the Optra C
configured with 8 MB of memory for a list price of $6,849.

In all, the Optra 16 ppm printer series now has five members: The Optra R+,
Optra Rn+, Optra Rt+, Optra Lx+ and Optra Lxn+. Lexmark is replacing the
Optra Lxi+ with the new Lxn+. Other members of the Lexmark laser printer
family include the Optra E and 4039 10plus desktop lasers, the two
recently announced high-performance Optra N models and the
photographic-quality Optra C and Optra C PRO color lasers.

NEW OPTION: HIGH CAPACITY INPUT FEEDER

Lexmark also announced the high-capacity input feeder--a 1,500-sheet input
drawer for the Optra R+, Rn+, Lx+ and Lxn+; the Rt+, which is specially
configured, is not supported. The high-capacity input feeder increases
customer flexibility by letting them choose the 500-sheet second drawer,
priced at $349, or the new 1,500-sheet high-capacity input feeder, priced
at $869.

With the new network configurations and the high-capacity input feeder,
Lexmark is giving customers access to true 1200 dot-per-inch (dpi) print
quality, unsurpassed paper handling and MarkVision print management
capabilities for networks of every size.

THE HIGH-END NETWORK PRINTER: 24 PPM OPTRA N

Lexmark also announced pricing for the new Optra N 24 ppm monochrome
lasers. The Optra N model 240, with 4 MB memory, has a list price of
$3,399. The network-ready Optra N model 245, with 16 MB of memory and an
Ethernet network combo card, has a list price of $4,199 -- a price that is
lower than any other 24 ppm printer in its class. In head-on comparison
testing, the Optra N consistently outperformed the major competitor in
both PCL and PostScript&#153 and delivered 70% better throughput in mixed
PCL and PostScript environments.

PRICE DECREASES

Lexmark today announced that the Optra R+ now includes 4 MB memory in its
base configuration and decreases from a list price of $1,749 to $1,549.
The Optra Rt+ now includes 4 MB memory and decreases from a list price
from $1,999 to $1,849. The price of the Optra Lx+ decreases from $2,399 to
$2,299. The list price for the 10 page-per-minute (ppm) 4039 10plus
decreases from $1,299 to $1,249.

For more information about Lexmark network printer products, customers
should call (800) 891-0331. Product information and press releases can be
found on the Lexmark home page at http://www.lexmark.com, the Lexmark
bulletin board service at (606) 232-5238 and Lexmark's CompuServe forum,
"Go Lexmark."

Lexmark International is a global developer, manufacturer and supplier of
laser, inkjet and dot matrix printers and associated consumable supplies
for the office and home markets. Sales in 1995 were $2.2 billion. The
company's executive offices are in Greenwich, Connecticut. Manufacturing
facilities are in Lexington, Kentucky; Boulder, Colorado; Orleans, France;
Sydney, Australia; Rosyth, Scotland; and Juarez, Mexico.

Information about Lexmark can be found in the company's home page at
http://www.lexmark.com on the internet.
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
