EPSON ANNOUNCES COLOR DIGITAL CAMERA FOR THE MACINTOSH

Hottest digital camera available today debuts Mac version at the Gutenberg
Festival

TORRANCE, Calif. May 6, 1996 -- Having pioneered the price/performance
segment of the digital camera market with the introduction of the
award-winning PhotoPC in February, EPSON is now announcing the PhotoPC for
Mac, available this summer. Designed for ease of use, flexibility and
superior image quality, the PhotoPC is the perfect tool for getting images
quickly and easily into a computer.

FOR WORK OR PLAY

PhotoPC is targeted at business and home computer users who desire a
quicker and easier way to bring pictures into their Macintoshes. PhotoPC
images can be used to communicate more effectively in correspondence,
proposals, newsletters and presentations, and add a creative touch to
personal letters, greeting cards, flyers and school projects. The PhotoPC
also saves time when developing comps for graphic design projects such as
brochures, storyboarding or packaging.

INTERNET APPLICATIONS

Unlike other digital cameras that use proprietary compression technology,
EPSONs PhotoPC images are automatically stored as JPEG files. This
industry standard allows one to put images into documents or web pages
instantly, instead of wasting time on file format conversion.

"The EPSON PhotoPC for Mac is an effective business tool that happens to be
a great deal of fun to use," said Anna Jen, product manager, EPSON. "By
going directly from the PhotoPC to the computer, users eliminate the time
and expense of photographing, developing film and scanning images. The
speed and cost-effectiveness is a huge advantage, whether for business or
personal creative purposes."

PHOTOPC FEATURES

The point-and-shoot EPSON PhotoPC has the look and feel of a standard 35mm
film camera, weighing less than one pound and measuring 6.6 x 3.5 x 1.9
inches (WxHxD). It provides 24-bit color in 16.7 million colors and a
choice of high- and standard-resolution settings, 640 x 480 and 320 x 240
pixels, respectively.

EPSON's ColorTrue in-camera processing system provides pictures with
accurate and brilliant colors. It is this technology that sets the EPSON
PhotoPC image quality above all others in the category. ColorTrue ensures
that each picture has excellent color accuracy, saturation, balance and
contrast, making EPSONs image quality visibly superior to other, more
expensive digital cameras.

The PhotoPC base unit has one megabyte of flash memory that stores up to 16
high-resolution images and a minimum of 32 standard images. Optional
expandable PhotoSpan memory modules increase total storage capacity to
five megabytes of RAM for up to 160 images in standard mode.

For added flexibility, the EPSON PhotoPC accepts any 37mm video camcorder
lens or filter, allowing the options of close-up and wide-angle lenses,
among others. Two flash modes, auto and forced, provide flash ranges from
3 to 10 feet as well.

EASE OF USE

EPSON's LCD technology and innovation is supported by over 15 years of
manufacturing experience; no other portable display technology (e.g. DMD
displays) has the proven reliability of LCDs. And in the unlikely event of
technical difficulties, EPSON's Road Service Program gives the mobile
presenter additional peace of mind by offering to ship a replacement unit
anywhere in the United States or Canada -- usually overnight.

AVAILABILITY

For ease of use, the EPSON PhotoPC comes with everything users need to get
pictures into their computers -- digital camera, serial communications
cable and EasyPhoto Mac software by Storm Software, Inc. Among its many
features, EasyPhoto retrieves images from the camera and provides
intuitive image management and enhancement capabilities. A PhotoPC Plug-In
is also provided to allow users to retrieve images directly from the
PhotoPC in Adobe Photoshop.

For convenience, an LCD display indicates the number of images taken,
number remaining, image quality resolution, flash setting and battery
level. To avoid wasted shots, such as a person with his/her eyes closed,
the EasyTouch control panel provides "erase last image" and also has a
"self-timer" capability.

"With PhotoPC, we are making it possible for business and home Macintosh
users to express themselves with color pictures as easily as they do with
text today," said Jeff Mandell, director of image capture product
management, EPSON. "PhotoPC marks our continued efforts to bring a range
of popular image capture products to the Mac market that leverage the
'Photo Quality' power of EPSON Stylus Color printers."

The EPSON PhotoPC carries a one year limited warranty and has an MSRP of
$599; expected street price of $499. For more information on EPSON and its
products, call 1-800-GO-EPSON ext. 3000 or stop by our corporate website
on the Internet at http://www.epson.com, and download a few PhotoPC images
from our Digital Photo Gallery.

ABOUT EPSON

EPSON offers an extensive array of technology products including ink jet,
laser, and dot matrix printers, scanners, portable and desktop computers,
PCMICIA and storage products, data/video projectors and digital cameras.
For the OEM market, a variety of component and electronic devices are
available. Founded in 1975, Epson America, Inc. is an affiliate of Seiko
Epson Corporation, a global manufacturer and supplier of high quality
technology products that meet customer demands for increased
functionality, compactness, systems integration, and energy efficiency.
 
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