"LOOK YOUR BEST" WITH EPSON

Ink Jet Printer Promo Includes $30 Rebate and a Free Color Pak Worth $249
-- What a Deal!

TORRANCE, Calif., April 8, 1996 -- EPSON, the creator of high- quality,
award-winning imaging products, today announced its most consumer-oriented
and value-added ink jet printer promotion ever. With EPSON's "Look Your
Best," customers who purchase EPSON Stylus Color II and/or EPSON Stylus
Color IIs ink jet printers between April 1 and August 31, qualify for a
$30 rebate and a free "Look Your Best Color Pak." The "Look Your Best
Color Pak" includes graphic and photo-editing softwares, "funtastic" fonts
and high- resolution photos with an estimated worth of up to $249. Between
April 1 and July 31, customers who purchase an EPSON Stylus Pro ink jet
printer, also qualify for a free "Look Your Best Color Pak."

Designed for work or play, the "Look Your Best Color Pak" includes:

  A CD-ROM with full versions of Sierra Print Artist and EPSON
  PhotoPlus for Windows users and Adobe PhotoDeluxe and Adobe
  HomePublisher for Mac users;

  25 extra "funtastic" fonts and high-resolution photos;

  An EPSON color tips booklet that contains chock-full of tips and
  tidbits for great printing results;

  A Jump Start guide for easy steps to get you up and running with
  the software;

  Rebate coupons for up to $75 with purchase of an EPSON scanner;

  "Buy Three, Get One Free" EPSON ink cartridge offer; and

  Brochures for the EPSON scanner line and PhotoPC digital camera.

"EPSON's 'Look Your Best' promo offers the best deal for the consumers,"
said Mike Isgrig, marketing manager, EPSON. "Not only do we offer free
full versions of software that addresses both Windows and Mac platforms,
EPSON is also the only company that includes photo-editing software. By
adding the extra fonts and photos, color tips booklet and coupons for
scanners and ink cartridges, 'Look Your Best' extends beyond the
traditional free software promotion."

IF YOU CAN IMAGINE IT, YOU CAN PRINT IT

The creativity is endless when you combine an EPSON Stylus color ink jet
printer with Print Artist graphic software and Adobe HomePublisher desktop
publishing software. You can create greeting cards, brochures,
newsletters, business cards, certificates, proposals, refrigerator
magnets, logos for T-shirts, etc. With the EPSON PhotoPlus and Adobe
PhotoDeluxe, you can easily add pictures to your creative projects.

"Consumers are just starting to learn how to use color and photos," said
Isgrig. "The software and color tips booklet will show them all the cool
and creative things they can do to look their best."

SAVE ON EPSON SCANNERS AND INK CARTRIDGES

The "Look Your Best Color Pak" includes up to $75 in savings toward the
purchase of an EPSON scanner and a free ink cartridge offer. Scanner
rebates are $75 for an ES-1200C, $50 for an ES-1000C and $25 for an
ActionScanning System II. All scanners are compatible with both PC and
Mac. When a customer buys three EPSON color or black ink cartridges, he or
she receives one free EPSON color or black ink cartridge.

HOW THE "LOOK YOUR BEST" PROMO WORKS

The "Look Your Best" promotion is a mail-in program that runs from April
through August. Customers may obtain redemption coupons through local
retail outlets or by calling the EPSON Connection at 1-800-BUY-EPSON.
Information and coupons are also available through EPSON's web site at
http://www.epson.com, Fax-On-Demand (310-782-4214), Download Service
(310-782-4531) and CompuServe (GO EPSON).

EPSON STYLUS INK JET PRINTERS

EPSON's family of "Photo Quality" color ink jet printers, with maximum
resolution of 720 x 720 dpi, include the EPSON Stylus Pro, EPSON Stylus
Color II and EPSON Stylus Color IIs. With an estimated street price (ESP)
of $499, the EPSON Stylus Pro is designed for consumers who require the
best color output. The EPSON Stylus Color II, with an ESP of $299, offers
faster printing and a fully-loaded feature set. The EPSON Stylus Color IIs
is an affordable printer for the home at an ESP of $219.

ABOUT EPSON

EPSON offers an extensive array of technology products including ink jet,
laser, and dot matrix printers, scanners, portable and desktop computers,
PCMCIA and storage products, data/video projectors and digital cameras.
For the OEM market, a variety of component and electronic devices are
available. Founded in 1975, Epson America, Inc. is an affiliate of Seiko
Epson Corporation, a global manufacturer and supplier of high quality
technology products that meet customer demands for increased
functionality, compactness, systems integration, and energy efficiency.
 
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