Creative Unleashes the Power of the PC, Showcases the Total PC
Entertainment Solution at E3

Creative Unveils Three New 3D Titles Including BATTLE ARENA TOSHINDEN

E3, LOS ANGELES -- MAY 15, 1996 -- Creative Labs, Inc., (NASDAQ:CREAF), the
worldwide leader in consumer multimedia products for the personal
computer, demonstrates the total PC entertainment solution in sight, sound
and communications at the Electronic Entertainment Expo (E3). Creative
will demonstrate its solutions that provide a more immersive experience
for PC users including:  3D audio based on the Sound Blaster AWE32 PnP, 3D
graphics acceleration from the 3D Blaster line, high-speed communication
and high-speed CD-ROM drive products.  Creative will also be demonstrating
three new titles optimized specifically for 3D Blaster:  Playmate
Interactive Entertainment's BATTLE ARENA TOSHINDEN, and Gremlin
Interactive's FATAL RACING and ACTUA SOCCER.

More than 40 million people own PCs and rely on them for both work and
entertainment purposes.  Creative's products are the tools needed to turn
the PC into a high-end desktop entertainment center.  For the latest in
audio advancements, Sound Blaster AWE 32 is an advanced audio board
supporting 3D positional audio and 3D stereo enhancement technology.  The
3D Blaster line brings workstation-level graphics to the home PC with true
three-dimensional texture mapped graphics. Creative's Internet solutions
provide instant Internet access and games for telegaming, while a complete
line of high-speed CD-ROM products provide consumers with the needed
high-speed data access for a more complete and enriching multimedia
experience.

"We are seeing the entertainment market for PC hardware and software really
beginning to heat up,  said Kathy Klotz, senior industry analyst at
Dataquest.  "Creative is the market leader for PC 3D board shipments, and
has a strong retail presence along with key 3D audio technology -- this
combination of factors allows Creative to deliver a winning PC
entertainment solution for retailers and consumers."

3D Blaster

The 3D Blaster line brings the exciting visual realism of the workstation
and the real-time interactivity of the arcade to the PC.  Creative has
garnered considerable support for its Creative Graphics Library (CGL), a
development API made available to developers for the 3D Blaster line.  To
date, more than 200 developers have expressed their intent to support 3D
Blaster including:  Playmates Interactive Entertainment, EA/Bullfrog,
Gremlin, Papyrus, Looking Glass, Psygnosis and others. Many of today's
hottest 3D games take full advantage of the 3D Blaster line, including:
BATTLE ARENA TOSHINDEN from Playmates Interactive Entertainment and
Gremlin's FATAL RACING and ACTUA SOCCER, three new titles being showcased
at E3.  3D Blaster is currently available for VL-Bus PCs and the PCI
version is planned for shipment this Summer.

Sound Blaster AWE 32 PnP

With an installed base of more than 20 million Sound Blaster audio products
in use worldwide, Creative continues to provide industry standard
solutions.  Creative's Sound Blaster AWE 32 PnP is the first product in a
series of audio cards to include Plug and Play capabilities and full
compatibility with Windows '95.  The AWE 32 PnP utilizes the EMU 8000 chip
to provide real instrument sounds and effects. It also incorporates
Creative's 3D Positional Audio and 3D Stereo Enhancement Technology for a
rich, true-to-life sound.

Modem Blaster

The Modem Blaster family offers a complete line of high-speed
communications products focused on providing Internet solutions and games
for telegaming. Creative's modem solutions provide high speed connections
that are targeted specifically at the home user.  Modem Blasters are
high-performance modem products that include modem-to-modem games, access
to the Internet, fax capabilities and on-line services.

High-Speed CD-ROM Drive Products

Creative Labs provides a complete line of award-winning CD-ROM kits
designed to meet the needs of both first-time buyers and anyone looking to
enhance their PC experience.  Creative's flagship products include three
new 8x upgrade kits.  The 8x drive has a unique, patent-pending feature
that detects the optimum speed a CD-ROM requires and adjusts its spin rate
to provide smooth playback of the title.  Creative's complete multimedia
kits provide all-in-one solutions for upgrading to the very latest in
audio and CD-ROM technology.

"With the convergence of work and play on the desktop, Creative Labs
provides our customers with a one-stop solution for all their PC
entertainment needs," said Sim Wong Hoo, CEO and chairman of Creative
Technology, Ltd.  "By bringing workstation-level graphics, real instrument
sounds and effects, and lightning-fast processing speed to the home PC,
Creative transforms the PC into a complete 3D multimedia machine, capable
of providing customers with the most advanced technology available at the
best price."

Creative Technology, Ltd. is the world's leading provider of advanced
multimedia solutions for personal computers, including sound, graphics,
communications and video conferencing products.  The company's Sound
Blaster technology has been accepted as the worldwide standard sound
platform for PCs, and the company's global distribution network is the
most extensive in the multimedia industry.  Creative is focused on
enhancing the overall user experience by providing powerful, enabling,
high-value technology for the mass market.
 
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