Apple Computer and SkarTrax Entertainment Bring College Radio to the Web

CUPERTINO, California--April 30, 1996--Apple Computer, Inc. today announced
that it is working with SkarTrax Entertainment, Inc. to create The College
Life Radio Network which is expected to come online August 1, 1996. The
College Life Radio Network is designed to bring the top college radio
stations around the nation into cyberspace.

As part of Apple's effort to bring college radio to the Internet, Apple
will donate 120 Macintosh Performa computers to college radio stations
around the country. The Internet-ready computers will assist in
communicating music airplay as well as aid SkarTrax in providing the most
accurate and up-to-date Top 35 listings in the country. The weekly charts
are expected to be published on The College Life Radio Network this summer
and will be linked to Apple's Web site at http://www.apple.com/.

"College radio represents the essence of alternative, independent music,"
said Duncan Kennedy, senior manager of Apple's interactive music group.
"Apple is aiding in making the college radio disc jockey of 1996, the
Internet jockey of the next millennia."

The College Life Radio Network will include the top 120 college radio
stations nationwide. The recording industry will be able to use the
network to see the top 150 records both nationally and regionally, actual
spins, programming from each college radio station and the actual times
that the records were played. In addition, in the future, the recording
industry should be able to coordinate radio interviews, in-store
appearances, and digital uploading of new singles to the college radio
stations as well as communicate amongst themselves.

The College Radio Life Network is expected to include digital distribution
of singles and advertising from record labels to college radio stations as
well as live Internet broadcasts from college radio stations. For more
information, contact SkarTrax Entertainment at (610) 383-9565. SkarTrax
Entertainment of Coatesville, Pennsylvania is a specialized marketing
company geared towards the college market. SkarTrax offers online services
used by 400 college radio stations, student activity boards and 14.5
million online students.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal
digital assistants and Internet content. Headquartered in Cupertino,
California, Apple develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in over
140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
