Apple Announces the Most Comprehensive Enhanced CD Resource on the
Internet

CUPERTINO, California--April 30, 1996--Apple Computer, Inc. today announced
the availability of a comprehensive enhanced CD resource on the Internet.
The new database provides a comprehensive listing of all enhanced CDs
currently available worldwide. A variety of information, including the CD
format, is now accessible by visiting Apple's Web site at
http://quicktime.apple.com/.

"The enhanced CD market is reaching a new level of maturity," said Duncan
Kennedy, senior manager of Apple's interactive music group. "As Web
surfers who visit our site will see, there are more than 150 enhanced CD
titles available today and more are added every week."

The enhanced CD format allows the combination of multimedia elements with
traditional music CDs, and enables music video, games, story telling etc.
The format is compatible with existing CD-audio players and most CD-ROM
drives. Multi-platinum artists who have supported the format include:
Hootie & the Blowfish, Bush, The Rolling Stones, Bonnie Rait and Sound
Garden. The format has also been endorsed by the Recording Industry
Association of America. Surfers can also gain access to the new site
through the Recording Industry Association of America's (RIAA) "See What
You Can Hear" enhanced CD home page located at
http://www.enw.com/enhancedcd/.

"Enhanced CDs are fundamentally a new creative medium for artists," said
Steven Page of the Barenaked Ladies. "Cheers to Apple for their efforts in
bringing about greater awareness on the Internet of this new generation of
music CDs."

Apple Enhanced CD Promotions In a related announcement, Apple entered into
an agreement to promote enhanced CDs on college campuses with Skartrax
Entertainment. More than a dozen Apple campus resellers are already
participating and donating a percentage of profits from the enhanced CD
sales back to the college radio stations as part of a program developed to
support college radio. Additionally, Apple and Tower Records announced the
rollout of an exciting three-month enhanced CD awareness campaign, "Try
Before You Buy At Tower." Customers can play enhanced CDs in both audio CD
players and in personal computers with CD-ROM drives before they buy.

Publishers of enhanced CD titles can submit their products to Apple for
inclusion in the enhanced CD database through the Web site at:
http://quicktime.apple.com/

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal
digital assistants and Internet content. Headquartered in Cupertino,
California, Apple develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in over
140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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