ALLIANCE PROMOTION CHOSEN BY DIAMOND MULTIMEDIA FOR SELECTED UPCOMING
MULTIMEDIA ACCELERATORS

San Jose, CA -- April 29, 1996 -- Alliance Semiconductor Corporation
announced today that Diamond Multimedia Systems will use Alliance
ProMotion graphics and video engines in selected forthcoming multimedia
accelerators. 

"The ProMotion family will enable Diamond to offer a new level of
performance with leadingedge features like hardware gamma correction and
high-quality video scaling at an affordable price," said Ken Wirt, vice
president of marketing at Diamond Multimedia. 

Wirt continued, "Strategically, Diamond was impressed with Alliance's
engineering and manufacturing capability, as well as their captive memory
technology. We believe that Alliance is well positioned to push technology
forward for Diamond and our mutual customers." 

Sid Agrawal, vice president of marketing for Alliance, said, "We are
delighted that Diamond Multimedia has endorsed ProMotion. ProMotion's high
performance and rich feature set, when coupled with the value Diamond adds
with their superior software, service and support, reinforces Diamond
products as the premier multimedia solution for the mainstream market." 

Future selected Diamond products are scheduled to incorporate ProMotion
graphics accelerators. Even in its 1MB version, this GUI accelerator can
supply 24-bit true color at a resolution of 640x480, and a flicker-free
75Hz refresh rate is possible at resolutions as high as 1280x1024. 

ProMotion Graphics and Video Accelerators

Alliance's ProMotion family of graphics and video controllers are
high-performance, integrated Windows accelerators with built-in hardware
acceleration for MPEG-1 motion video playback and scaling. ProMotion
controllers are designed to seamlessly accelerate graphics and multimedia
applications under Windows 95, Windows 3.x and other operating
environments.

ProMotion Graphics and Video Accelerators

Alliance's ProMotion family of graphics and video controllers are
high-performance, integrated Windows accelerators with built-in hardware
acceleration for MPEG-1 motion video playback and scaling. ProMotion
controllers are designed to seamlessly accelerate graphics and multimedia
applications under Windows 95, Windows 3.x and other operating
environments. 

ProMotion controllers support high resolutions and refresh rates for
displays of up to 16.7 million colors. They feature PCI local bus host
interface, and support for 1 to 4 megabytes of DRAM memory. Even with only
1 megabyte of display memory, ProMotion controllers can accelerate
full-screen, 1024x768x8-bit or 800x600x16-bit graphics and motion video
playback. 

Diamond Multimedia designs, markets and supports high-performance PC and
Macintosh multimedia solutions for the home, business and professional
markets. Products include the Stealth, Diamond EDGE 3D and Viper series of
multimedia accelerators, the Fire series of professional 3D and CAD
accelerators, and the Supra series of fax/modems. Diamond also markets
ISDN adapters, sound cards, multimedia upgrade kits and digital video
editors. Headquartered in San Jose, CA, Diamond has sales, marketing and
technical facilities in Vancouver (Wash.), Tokyo, Starnberg (Germany),
Paris and Slough (U.K.). Diamond's products are sold through regional,
national and international distributors as well as to major computer
retailers, mass merchants and OEMs worldwide. Diamond's common stock is
traded on the Nasdaq National Market under the symbol DIMD. For further
information on Diamond products, contact Diamond Multimedia at
http://www.diamondmm.com. 

Alliance Semiconductor Corporation, based in San Jose, California, is a
leading supplier of high-performance memory products and memory-intensive
logic products. The company designs, develops, and manufactures its
products using advanced 0.5 micron and below CMOS technology. Alliance
markets these products to the desktop and portable computing, networking,
telecommunications and instrumentation markets. The company's common stock
is listed on Nasdaq under the symbol ALSC. 

ALLIANCE SEMICONDUCTOR
3099 NORTH FIRST STREET
SAN JOSE, CALIFORNIA 95134
TEL: 408/383-4900,  FAX: 408/383-4999
 
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