Adobe "Bravo" Imaging Model to Revolutionize Graphics on the Internet

Sun Announces Intent to Integrate Adobe 'Bravo' Imaging Model in Java

SAN FRANCISCO -- (May 7, 1996) (Nasdaq:ADBE) -- Adobe Systems Incorporated
today introduced a portable, highly-efficient imaging model, code-named
'Bravo', that is designed to revolutionize the process of delivering
graphically rich applications and content for the World Wide Web. Based on
Adobe's industry-standard PostScript imaging model, 'Bravo' will provide
developers with the first integrated API (application programming
interface) for displaying, printing and managing high-fidelity images,
line-art and text for Internet-based graphics. Adobe intends to establish
'Bravo' as a ubiquitous Internet standard through key partnerships and by
aggressively exploiting the technology within its own line of
award-winning graphics, publishing, printing and Internet-based products.

In a related announcement today, JavaSoft, an operating company of Sun
Microsystems Inc., announced that it intends to license the 'Bravo'
imaging model. JavaSoft plans to incorporate "Bravo" into a future
implementation of the Java platform.

"The limited graphics and primitive animation that characterize the World
Wide Web today are due to the lack of a rich, efficient development
environment." said John Warnock, chairman and CEO of Adobe Systems
Incorporated. "The combination of "Bravo" and Java will deliver a new
scalable, device and platform-independent framework that promises to span
the desktop, the Internet and emerging network appliances. This will
enable developers to create platform independent, graphically-rich
applications that will significantly enhance the visual experience on all
platforms."

Industry Partners Endorse Adobe "Bravo" Imaging Model

Sun Microsystems' JavaSoft division intends to license the Adobe "Bravo"
imaging model for inclusion in the Java platform. According to JavaSoft
and Adobe's letter of intent, "Bravo" will be included with Java as the
first implementation of the collaboratively developed 2D specification in
the JavaMedia family of APIs, which allow Java developers to produce
highly interactive, extensible, dynamic net-work programs with rich
media.

"Our licensees will be very excited that JavaSoft is collaborating with
Adobe to integrate the "Bravo" technology into the Java platform," said
Alan Baratz, president of JavaSoft. "Together, Java and Adobe's "Bravo"
define a new standard for high-quality images on the Internet and
dramatically improve the look and feel of graphics on the Web."

"We are thrilled to be teaming up with Sun to dramatically improve the
graphical capabilities of the Internet," said Charles Geschke, Adobe
president and co-founder. "With our combined presence in the Internet
market, "Bravo" promises to be to Web-based graphics what Java is to
network-based programming."

Sun's success in licensing Java to key industry players such as Netscape
Communications Corporation, Oracle Corporation and Microsoft Corporation
will help establish "Bravo" as the imaging standard for network computing.
"The inclusion of Adobe's Bravo lightweight portable imaging model into
Java helps to lay the foundation for artists and developers to build
graphically-rich, Web-based applications for Netscape Navigator," said
Mike Homer, senior vice president of marketing at Netscape. "As JavaSoft
incorporates "Bravo" technology into future implementations of Java,
Netscape plans to support it in order to bring this new functionality to
the over 20 million Netscape Navigator users."

"The addition of Adobe's "Bravo" technology as the imaging model for Java
will provide a rich, portable environment for the next generation of Web
publishing," said Andy Laursen, vice president of the Network Computer
Division, Oracle Corporation. "In combination with Java, "Bravo" will
enable developers to create a new class of highly graphical, platform
independent applications that will run on both Personal Computers as well
as Network Computers."

Adobe Leverages Core Strengths to Deliver New Cross-Platform Standard

The creativity of today's Web-based application and content developers is
limited by the lack of a comprehensive, integrated imaging model that
allows them to publish high-quality graphics without compromising the
quality of their design. The Adobe "Bravo" imaging model promises to
provide a graphical infrastructure that will enable developers to deliver
high-fidelity, uncompromised graphics. "Bravo" is a highly-efficient and
portable imaging framework that is independent of the underlying operating
system. Via a unified API (Application Programming Interface), "Bravo"
provides access to advanced imaging capabilities such as true color images
(16.8 million colors) with transparency, scaleable PostScript line-art and
text that can be anti-aliased on-the-fly to eliminate "jaggies." Also,
text support in "Bravo" is not tied to any specific font technology --
applications can interchangeably work with Type 1, Type 1 multiple master,
TrueType, and other type technologies including the recently announced
"OpenType" specification. In addition, "Bravo's" printing architecture is
optimized for professional graphics and publishing applications, directly
generating PostScript language commands, improving the quality and speed
of printing for complex graphics. And because Bravo is derived from the
device independent PostScript imaging model, users will be ensured
high-fidelity experience between the screen and the printed page.

For consumers, Adobe "Bravo" will enable broad availability of
graphically-rich, Web-based applications that will deliver a
higher-quality visual experience when viewing, interacting with or
printing information from the Web.

Adobe Exploits the "Bravo" Standard in Upcoming Applications

Already a proven technology, Adobe "Bravo" is broadly used today in a
number of existing Adobe applications including the award-winning Adobe
Photoshop, Adobe Illustrator, Adobe Acrobat and Adobe Premiere
applications, and PostScript software. Adobe intends to further
incorporate the technology in future versions of its products as new
releases are developed. Bravo will also be the basis for entirely new
desktop and Web applications -- the first of which will be a new
interactive authoring tool from Adobe, code-named "Vertigo." The "Vertigo"
player was demonstrated for the first time today at Adobe's "Improving Net
Expectations" event.

Based in Mountain View, Calif., Adobe Systems Incorporated develops and
supports products to help people express and use information in more
imaginative and meaningful ways, across all print and electronic media.
Founded in 1982, Adobe helped launch the desktop publishing revolution.
Today, the company offers a market-leading line of application software
and type products for creating and distributing visually rich
communication materials; licenses its industry-standard technologies to
major hardware manufacturers, software developers, and service providers;
and offers integrated software solutions to businesses of all sizes. For
more information, see Adobe's home page at http://www.adobe.com on the
World Wide Web.
 
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