Adobe Systems Outlines Comprehensive Strategy For Dramatically Improving
the Internet Experience

Plan Calls for Developing New Media Authoring Tools, Improving Web Printing
and Information Distribution, and Establishing the Internet Graphics
Standard

SAN FRANCISCO -- (May 7, 1996) (Nasdaq:ADBE) -- Adobe Systems Incorporated
today announced a comprehensive strategy for making the World Wide Web a
more effective and visual communications medium. Unveiled here at the
company's "Improving Net Expectations" event, the strategy outlines a
three-part plan for improving the Internet experience which includes
delivering cutting-edge new media authoring tools, expanding capabilities
for improving Internet printing and information distribution, and driving
the graphics standard on the Internet.

As part of the event, Adobe demonstrated more than a dozen of its Web
publishing products and technologies including a new interactive authoring
technology, code-named "Vertigo", and a derivative of Adobe Persuasion,
code-named "Adobe Web Presenter", that enables users to create
high-quality presentation graphics for the Internet. Details regarding the
availability of new products and technologies shown at the event will be
announced later this year.

"We are committed to revolutionizing the Web by giving our customers the
best tools for creating, delivering and experiencing Internet
information," said Charles Geschke, Adobe president and co-founder. "Our
goal is to provide developers and content creators with an integrated
suite of products and technologies that will enable them to take the
Internet to the next level, bridging the gap between the expectations for
the Web and today's reality."

Adobe's three-part plan for improving the Internet experience includes:

* Building the best creation tools for creating compelling, high quality,
dynamic information at every level of the Internet -- from simple to
sophisticated. Today, Adobe offers the most robust line of Web authoring
and creation tools in the industry -- Adobe Photoshop and Adobe
Illustrator, the industry standard imaging tools; Adobe PageMaker and
Adobe FrameMaker, for professional design and layout; Adobe PageMill and
Adobe SiteMill, for creating and managing Web sites; Adobe Acrobat, for
maintaining the look and feel of desktop documents; and Adobe Premiere and
Adobe After Effects, for high-end video authoring and animation. Moving
forward, the company intends to enhance its existing product line by
adding powerful new Internet capabilities, and developing new interactive
tools and technologies for creating dynamic, compelling information for
the Web.

* Providing the best way to deliver and print information beginning with
PrintMill, a new intranet printing solution that enables users to identify
and print to any printing device across a network.

* Driving and supporting Internet standards, including existing standards
such as HTML, GIF and Java, as well new standards based on proven Adobe
technologies. Specifically, Adobe intends to raise the quality of Internet
graphics through the following:

* Type Extensions that improve browser quality by maintaining native
  fonts, size and formatting
* Embedded Portable Document Format (EPDF) capabilities that enables
  users to place rich graphics in any Web document or application
* Adobe "Bravo", a portable imaging model that sets a new standard
  for creating interactive, graphically rich applications and content
  for the Web

Additional announcements made in conjunction with today's event include a
number of new products, technologies and strategic alliances (the
following press releases are available from Adobe's home page at
www.adobe.com or via PR Newswire):

* Adobe 'Bravo' Imaging Model to Revolutionize Graphics on the Internet
* Adobe Systems To Enter Interactive Authoring Market
* Adobe Systems Unveils Intranet Printing Technology
* Adobe Systems Demonstrates New Presentation Graphics Technology
  for the Internet
* Adobe Announces Support for ActiveX
* Adobe Announces Adobe PageMill 2.0 Web Publishing Software for
  Windows and Macintosh
* JavaSoft Announces Two-Dimensional Graphics API
* Adobe and Microsoft to Deliver Universal Font Format
* Collaboration Between AT&T and Adobe Will Enhance Customers'
  Communications Over the World Wide Web

Based in Mountain View, Calif., Adobe Systems Incorporated develops and
supports products to help people express and use information in more
imaginative and meaningful ways, across all print and electronic media.
Founded in 1982, Adobe helped launch the desktop publishing revolution.
Today, the company offers a market-leading line of application software
and type products for creating and distributing visually rich
communication materials; licenses its industry-standard technologies to
major hardware manufacturers, software developers, and service providers;
and offers integrated software solutions to businesses of all sizes. For
more information, see Adobe's home page at http://www.adobe.com on the
World Wide Web.
 
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