BROCK INTERNATIONAL, INC. ANNOUNCES "BREAKTHROUGH" PRICING PLAN

"FULLY ENABLED PRICING" TO MAKE ENTERPRISE COMPUTING MORE APPEALING

May 8, 1996....Brock International, Inc., (NASDAQ/NMS BROC), the global
leader in delivering Integrated Sales Performance solutions, announced
today a revolutionary pricing plan that promotes, rather than discourages,
enterprise-wide computing. This plan supports the popular and pragmatic
business paradigm of the "fully empowered employee," one who can provide
virtually any type of information to any customer at any time.

Traditional software pricing penalizes customers for wanting more software
features by charging additional dollars for additional pieces. Brock's
"Fully Enabled Pricing" policy charges ONE license fee for full access to
ALL of the features of ALL of the modules in Brock's TAKECONTROL
INTEGRATED SALES PERFORMANCE SOFTWARE SERIES.

"BROCK INTERNATIONAL, INC. HAS BEEN ENCOURAGING ENTERPRISE-WIDE COMPUTING
SINCE THE COMPANY'S INCEPTION IN 1984," SAID RICHARD T. BROCK, THE
COMPANY'S PRESIDENT AND CEO. "THIS NEW PRICING PLAN DELIVERS TO THE MARKET
THE ABILITY TO TRULY AND ECONOMICALLY ENABLE USERS TO ACCESS CRITICAL
CUSTOMER DATA FROM ALL SEGMENTS OF A CORPORATION."

Brock introduced "Fully Enabled Pricing", in limited test mode, during the
fourth quarter of 1995. To date Brock has contracted with several
customers under the new pricing policy including GE Capital Modular Space
and Certainteed Corporation.

"ENTERPRISE-WIDE COMPUTING IS A RAPIDLY GROWING TREND IN THE BUSINESS
WORLD," SAID TIMOTHY MCMAHON, PRINCIPAL OF LABYRINTH RESEARCH. "PRICING
STRATEGIES THAT ENCOURAGE THAT TREND AND ENSURE THAT CUSTOMERS KNOW THEIR
TOTAL SOFTWARE COSTS UP-FRONT WILL BE CRITICAL FOR SUCCESSFUL
IMPLEMENTATION OF TECHNOLOGY SOLUTIONS. BROCK'S APPROACH PROVIDES AN
EASIER, MORE REALISTIC BUSINESS APPROACH FOR AUTOMATION IN TODAY'S SALES
ENVIRONMENT."

The TAKECONTROL Integrated Sales Performance software series eliminates
bottle-necks in corporate information exchange by placing a common,
"data-exchange" process on top of an enterprise-wide, relational database.
The TAKECONTROL series provides software solutions for sales, marketing
and customer care processes.

Labyrinth Research, headquartered in Merimack, New Hampshire, is a leading
sales and management development firm focusing on sales re-engineering and
the integration of sales process methodology with enabling sales
automation technology. Information on Labyrinth Research can be obtained
by calling 603-424-3387 or via email tmcmahon@labyrinth.mv.com.

Brock International, Inc., headquartered in Atlanta, Georgia, developed the
Sales Performance solutions market in 1984 to answer the demanding needs
of sales and marketing professionals. Sales Performance solutions
encompass integrated sales, marketing and customer support software,
industry best practices consulting and advanced, open technology to
provide customers with a process for developing quality, customer
relationships from initial contact through on-going support. Brock's
global position includes market presence in 26 countries throughout the
America's, Europe, the Pacific Rim and Africa. For more information
contact Brock at 800-221-0775 or 770-431-1200 or via their World Wide Web
site at http://www.broc.com.

Brock International Inc, Suite 1000
2859 Paces Ferry Road
Atlanta, Georgia 30339
(800) 221-0775 - (770) 431-1200 Phone - (770) 431-1201 Fax
 
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