DUNGEON KEEPER

THE LATEST PC-CD TITLE FROM BULLFROG PROVES THE OLD SAYING THAT NICE GUYS
FINISH LAST

LOS ANGELES, MAY 16, 1996 BOOTH 10311 -- In the history of computer
entertainment, traditional game developers have utilized the good vs. evil
scenario, with the player assuming the hero role. Now Bullfrog takes this
definition and gives it an unexpected twist in their new title, Dungeon
Keeper. The player is now the evil dungeon keeper and must manage and
control the dungeon as well as the sinister beings who preside there. Once
again Bullfrog creates a game that expertly combines action and strategy
as well as the sought-after multiplayer option for up to eight players,
available on both Netbios and network IPX.

As their history proves, Bullfrog constantly pushes the envelope of
technology. DUNGEON KEEPER'S 360 degree fully-rotational, texture mapped
dungeon can be viewed isometrically from a third- or first-person
perspective as well as from an overhead map view. In multiplayer mode,
this means that four competing dungeons can be viewed on the same map.
Other multiplayer options include a battle training arena or one dungeon
keeper versus up to seven heroes/players.

Amidst the action, strategy and resource management are key elements in the
dungeon keeper's success. Bullfrog's artificial intelligence (AI)
technology has created an environment where creatures not only choose to
live in your dungeon, but also set up their own lairs within its walls.
The player can even take control of the creatures' actions, moving them to
key areas or summoning them to battle. It's through this perspective that
the one-on-one fight scenes are their most intense.

Other strategic elements involve the building of the dungeon. To store
weapons and stolen treasure, it may be necessary to build an armory and
treasury. Other structures such as a library, twisting hallways, training
rooms, or traps may be necessary to successfully and efficiently run the
dungeon. With 16 distinct spells and 16 different creatures and monsters,
the deep, involving gameplay of Dungeon Keeper will more than satisfy
Bullfrog fans around the world.

Since its formation in 1987, Bullfrog has created titles that have changed
the face of gaming. Their first title, Populous, defined the 'god game'
genre and has since inspired numerous clones. This was followed by other
award-winning titles such as Populous II, PowerMonger, Syndicate, Theme
Park, Hi-Octane, last year's Magic Carpet, and most recently, Magic Carpet
2. With over 85 awards to date, Bullfrog earned Computer Player Magazine's
1994 Best Software Developer award, as well as numerous similar awards in
Europe.

DUNGEON KEEPER signals a renaissance for the fantasy role-playing genre.
Dungeon Keeper will be distributed by Electronic Arts in June 1996 for the
PC CD with an SRP of $59.95.

Electronic Arts, headquartered in San Mateo, California, is a leading
interactiveentertainment software company. Founded in 1982, EA posted
revenues over $530 million for fiscal 1996. The company develops,
publishes and distributes software worldwide for personal computers and
advanced entertainment systems such as the PlayStation and Sega Saturn.
Electronic Arts markets its products worldwide under five brand names: EA
SPORTS, Electronic Arts Studio, ORIGIN Systems Inc., Bullfrog Productions
Ltd. and Jane's Combat Simulations. EA has subsidiaries in Australia,
Canada, France, Germany, Japan, Singapore, South Africa, Spain, Sweden,
the United Kingdom, Austin, Texas, and Seattle, Washington. More
information about EA's products and full text of press releases can be
found on the Internet at http://www.ea.com.
 
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