Playmate's BATTLE ARENA TOSHINDEN Optimized for 3D Blaster

Highly Acclaimed Fighting Game Fully Supported by Creative's 3D Graphics
Accelerator

E3, LOS ANGELES - May 15, 1996 - Creative Technology Ltd. (NASDAQ: CREAF),
the world's leading provider of multimedia products for personal
computers, announced today that BATTLE ARENA TOSHINDEN, from Playmates
Interactive Entertainment, has been added to the growing list of 3D
Blaster compatible titles. BATTLE ARENA TOSHINDEN was developed using the
Creative Graphics Library (CGL) platform in order to take full advantage
of the various 3D graphics solutions available from Creative Labs.

"We are excited to include Playmates Interactive Entertainment among our
top developers for 3D Blaster," said Hock Leow, vice president of graphics
and video products for Creative Technology. "Our goal of offering the best
games on the most widely supported 3D platform available continues to be
realized as new and exciting 3D games come to market that support our
products."

BATTLE ARENA TOSHINDEN, touted as the number one game on the Sony
PlayStation, is expected to be just as popular on the PC. In this
head-to-head 3D polygon-based game, players select one of eight incredible
fighters to participate in an underworld martial arts tourney held only
once every few years. Each fighter has a unique fighting style and weapon,
and the victor is hailed as the strongest, most invincible fighter in the
world. PC users can play head-to-head across a LAN or via the Internet in
super VGA mode.

"Creative's 3D Blaster provides superior graphics performance truly
enhancing BATTLE ARENA TOSHINDEN'S ability to stand out as an exceptional
3D game for the PC," said Dave Luehmann, vice president and executive
producer for Playmates Interactive Entertainment. "CGL has proven to be an
exceptional development platform for BATTLE ARENA TOSHINDEN and we look
forward to introducing additional 3D Blaster compatible games."

3D Blaster is a graphics display card with hardware-accelerated 3D
rasterization that brings workstation-level graphics performance to the PC
at consumer pricing. Creative's 3D Blaster products are unique in their
ability to draw perspective-correct, texture mapped images so that
graphics do not warp, swim or shake in a distracting manner. 3D Blaster
for VL-Bus systems is currently shipping and the version for PCI Bus
systems will ship this summer.

More than 200 registered developers have pledged their support for 3D
Blaster. 3D Blaster supports multiple 3D graphics APIs including
Creative's own Creative Graphics Library (CGL) which is the ideal
development platform for developers with legacy DOS-based applications. In
addition, Creative supports Microsoft's Direct3D making it the most
supported PC-based 3D accelerator on the market.

Creative Technology, Ltd. is the world's leading provider of advanced
multimedia solutions for personal computers, including sound, graphics,
communications and video conferencing products. The company's Sound
Blaster technology has been accepted as the worldwide standard sound
platform for PCs, and the company's global distribution network is the
most extensive in the multimedia industry. Creative is focused on
enhancing the overall user experience by providing powerful, enabling,
high-value technology for the mass market.
 
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