SPA Debuts Excellence in Software Packaging Awards

April 30, 1996, (Washington, D.C.) - SPA's Software Packaging Special
Interest Group (SIG) today announced the Excellence in Software Packaging
Awards. SPA has instituted these awards to draw attention to the
importance of packaging in selling software products through the retail
channel. SPA's 1996 Consumer Survey found that 47 percent of purchase
decisions are made at point of purchase - 18 percent of purchases are
impulse buys, and 29 percent of purchases are for specific category
titles.

Awards are for products sold through the retail channel. There will be a
total of nine award winners: one creative/design award and one most
consumer friendly award for each of the following software categories:
entertainment, reference, educational/ edutainment and
productivity/business applications. There will also be one overall award
for the most environmentally responsible package.

SPA is forming a panel of 15 judges to select the nine award winners. The
judges will represent the editorial press, retail, creative/design,
environmental professions and even selected consumers. (Interested parties
may contact SPA.) The awards will be presented at SPA's 12th Annual
Conference, Oct. 6, 1996, in Atlanta. For nomination information check out
the Software Packaging SIG home page on SPA's Web site at www.spa.org or
contact SPA.

SPA's focus is on companies developing and publishing software applications
and interactive content. SPA is the leading trade association of the
desktop software industry, representing the leading publishers as well as
many start-up firms in the business, consumer and education markets. Its
1,200 members account for 90 percent of the sales of the U.S. packaged
software industry. SPA is an international organization with offices both
in the United States and Europe. SPA press releases are available on SPA's
Web site at http://www.spa.org or through Fax-on-Demand at (800)
637-6823.

Software Publishers Association
1730 M St, Northwest, Suite 700, Washington, D.C. 20036
202-452-1600,  Fax: 202-223-8756
 
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