Apple Expands Internet Content Activities

New Amelio Home Page, WebCasts, Live Chats, and New Design Highlight Push
Into Cyberspace

WWDC, SAN JOSE, California--May 13, 1996---At its Worldwide Developers
Conference today, Apple executives outlined plans to expand the number of
the company's Web sites, webcasts, and community-building activities on
the Internet and World Wide Web. The plans are an integral element of the
Company's three-part Internet strategy, also unveiled today and are
designed to showcase Apple Internet technologies, attract new customers to
the Apple community, and deepen Apple's relationship with its current
customers and business partners.

Apple's plans to place its banner across the varied Internet content
landscape fall into four initiatives: First, Apple plans to create more
new World Wide Web sites addressing customers' needs for product and
corporate information, including a new home page from Dr. Gilbert Amelio,
the Company's CEO and chairman. Second, an increase in webcast (or
coverage of live events on the Internet) programming, including a summer
webcast about the city of Atlanta during the summer Olympic Games. Third,
expanded efforts to create innovative new Web sites for people in Apple's
core markets through strategic relationships with ground-breaking
third-party content development concerns. And fourth, a greater
integration of community-building activities--including live chats and
discussions--into much of Apple's Internet presence.

The company also announced that a new group, Apple Internet Studios and
Productions, will manage and coordinate much of the company's Internet
presence. The group will report to Stephen Franzese, senior director, new
media, entertainment and Internet.

"At the end of the day, the success of the Internet and Internet
technologies depends on how engaged, informed, surprised, or amused
somebody is when they visit an Internet site or service," said Franzese.
"Content is the reason people journey onto the Internet, and we aim to
make our Internet content presence a place that people--both current and
future Apple customers--can call home. We intend to make Apple on the 'Net
a place where people will go to experience--first hand--Apple's
renaissance."

New Web Sites

Apple is bringing to "netizens" around the world a pair of World Wide Web
sites that support the company's corporate commitment to communicate
openly and more widely to the marketplace.

The Gil Amelio Home page--aptly titled "Listen, Learn, & Lead"--outlines
Amelio's first-person view of Apple during his first three months at the
company, and his strategies for the company's revitalization. The site
also includes a short downloadable video of Amelio
(http://www.apple.com/leadership/).

The Company also debuted a new site called "The Plan" which outlines the
specifics of Apple's recovery plan, with detailed information about
Apple's Internet strategy. As other business plans are developed within
Apple, they are expected to be included on the site. "Netizen"
participation will be invited by the creation of discussion boards and
chats with Apple executives and industry leaders about the Company's
developing strategy (http://ThePlan.apple.com/).

Concurrently, the Company this week began implementing a new, consistent
design for its Web sites, which makes it simpler and easier for people to
travel from one Apple site to another and quickly retrieve desired
information.

Apple also passed an important milestone in the Company's transition of its
own internal communication system to the Internet. Apple employees can now
access a Web site, called AppleWeb, for up-to-date news and information
about Apple, company benefits, and industry developments.

More WebCasts and Live Internet Events

Building on its leadership position in webcasting--or providing live
coverage of important events on the Internet--Apple announced that it
plans to increase the frequency and broaden the scope of its live Internet
programming. The Company revealed that it intends to offer special live
Internet coverage this summer related to, among other events, a fun view
of Atlanta during the Olympics; the Habitat II U.N. Conference in
Istanbul, Turkey; and a number of popular music concerts by bands such as
Metallica, and this summer's Macintosh New York Musical Festival. Apple
has established its leadership in webcasting with live Internet
programming of events such as the Bill Graham Presents New Year's Eve
concert, the GRAMMY awards WebCast (acclaimed by Infoseek as "Music Event
of the Year"), and this week's Apple Worldwide Developers Conference
WebCast.

Cutting-Edge Web Co-Development

Apple plans to further its successes to date in WWW site co-developments
and sponsorships and announced today that its most latest sponsored site
Youth Central has received notable acclaim (http://www.yc.apple.com).
Youth Central, the brainchild of 15-year old Cyberprince Alex Hempton, is
the recent recipient of Yahooligan's "Pick of the Day," Komputer Klinic's
"Exclusive Kool Site" and NBNSOFT's "Best That's New on the 'Net".

THE APPLE COMMUNITY ON THE WEB

Apple believes that the Web is, above all, a participatory medium and, as
such, plans to greatly increase the ability of its Web customers to
inform, direct and participate in the content of its Web sites. This week,
the Company rolled out the first in an expected series of
community-building elements to existing Web sites. The Always Apple
Roundtables are a portfolio of discussion boards, live chats, and Apple
executive and employee Q & A's which can be found on the Company's popular
Always Apple site. Always Apple is a grass-roots site developed by an ad
hoc team of Apple employees to give the company's loyalists a dose of good
news during the Company's difficult second fiscal quarter.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal
digital assistants and Internet content. Headquartered in Cupertino,
California, Apple develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in more
than 140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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