THYNX ANNOUNCES THINK THYNX! RETAIL PROMOTION

THREE-TIER PROMOTION INCLUDES SPECIAL PRICING, INSTANT $5.00 REBATES AND
FREE DEMO DISCS

May 10, 1996 - Princeton, New Jersey -- Thynx (NASDAQ: BEPI) a leading
developer, and publisher of educational CD-ROM titles, announced today
that it will launch its THINK THYNX! promotional program on May 30th.

THINK THYNX! is a turn-key promotion for distributors and retailers
designed to promote and presell new Thynx releases and maximize
sell-through of existing product. This is accomplished with a complete
promotional package that includes a $5.00 rebate, a free demo disc with
every purchase, and additional coupons-up to $25.00-off forthcoming Thynx
releases. In addition, participating distributors can earn up to $2.00 per
unit sold, and participating retailers receive free counter cards and
displays.

"THINK THYNX! is a three-tiered promotional program that provides
significant incentives to the distributor, retailer and most importantly,
the customer. The program is designed to achieve two goals: promote and
presell new releases and maximize sell-through on existing titles, " says
Larry Shiller, President and CEO of Thynx. "THINK THYNX! is an ideal way
to accelerate sales of product through the channel and introduce retailers
and customers to Thynx products. The existing products will be sold at
very competitive prices, and new releases include original Thynx features
such as a Virtual Writing Assistant, Internet Access and companion web
sites," says Shiller.

Distributors receive generous allowances on purchases of existing titles,
plus individual incentives to sales personnel.

Consumers receive a promotional cash back incentive off existing product,
free interactive demo Thynx discs, and coupons for up to $25.00 off new
product releases.

Retailers receive promotional pricing, cash back rebate stickers on all
product and free interactive Thynx demo discs. Plus additional coupons for
up to $25.00 off new product releases, promoting repeat store visits and
multiple purchases.

The following existing products will be stickered with $5.00 rebates:
Balkan Odyssey, Digital Beethoven, Great Literature, Monarch Notes, Story
of the States, Teach Your Kids World History, Twain's World, This Day in
History, Total History, US History, and World Factbook. New May/June
releases which can be purchased at a discount with demo disc coupons
include: World History Interactive, Inside the White House, Grant & Lee,
Everything Weather, and Experience Jerusalem.

The Thynx demo discs feature video segments, QuickTime movies, narrations,
animations, original music scores, product reviews, press clips, and more.
The promotion runs May 30th through October 31st. The promotion is being
handled by the Thynx sales team and SMP (Strategic Marketing Partners).
For a complete sales information, please call Marcelle M. Soviero, (609)
514-1600.

Thynx (NASDAQ:BEPI) was founded in 1988 to enrich, empower, and entertain.
Thynx products emphasize best-quality content and interactive learning,
and are available nationwide through computer stores, warehouse outlets,
mail order, book stores and the Internet (www.thynx.com).
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
