Jupiter Communications Acquires WebTrack Information Services

Consolidates Leadership in Business information for Interactive Media

New York, NY-- Jupiter Communications announced today that it has acquired
all of the assets of Web Track Information Services from Caddis
International, Inc. WebTrack Information services provides quantitative
research and detailed databases on the costs and growth of advertising and
marketing on the Internet. WebTrack's InterAd Monthly is the leading
publication for publishers and advertisers involved with advertising on
the Internet, and WebTrack's premier databases of Web publications and
advertising expenditures provide mission critical information for new
media professionals.The terms of the transaction were not disclosed.

"WebTrack brings expertise and an established brand name in online
advertising data and analytical research," said Gene DeRose, president of
Jupiter Communications. "Until now, Jupiter and WebTrack were the two
leaders in providing this type of information to ad-minded developers -
the acquisition consolidates our leadership in advertising research, and
means our clients and customers will get an incredibly wide range of data
and analysis from one consistent source. In addition, Jupiter is already
busy adapting elements of WebTrack's methodology across all sectors of our
coverage, with the goal of developing a range of proprietary databases."

"It is critical for companies involved in the new media to have strong
qualitative and quantitative research." said James Kennedy, vice president
of publishing at WebTrack Information Services, "Jupiter is the leading
authority and brings exceptional depth and breadth in its analysis of the
new media. We are excited at having the opportunity to join forces and to
continue to grow and provide the best business research and data for the
industry."

Richard K. Tahta, President of Caddis International who joins the board of
Jupiter as a non-executive director, comments, "Interactive media,
particularly the Internet, is undergoing huge growth and significant
change. Jupiter is in constant contact with key decision makers in the
industry and continues to grow and lead in providing information for
professionals making decisions and making money online."

In addition to the InterAd Monthly newsletter, WebTrack's popular Web site
(www.webtrack.com) and the AdSpend Report database will be added to
Jupiter's expanding coverage of Web publisher revenue models, joining the
much-quoted 1996 Online Advertising Report, Online Marketplace newsletter,
and the just-published Consumer Experience Probe: Web Advertising (a joint
venture with The Westport Company).

Jupiter Communications, LLC, is a New York City-based research, consulting
and publishing firm specializing in emerging consumer Internet, online and
interactive technologies. Jupiter's research, continuous information
services and industry seminars provide clients strategic planning support
as they develop interactive products and services. Jupiter clients
typically include major global companies from across several converging
industries, including media, entertainment, technology, communications,
and consumer marketing.

Caddis International, Inc. is an investment company that also owns a
significant investment in Market Arts WebTrackx, LLC. a software
development company working with the Audit Bureau of Circulations to
provide auditing and verification solutions for Internet publishers. The
company has been renamed Market Arts WebFacts, LLC.

For further information contact Jupiter Communications at 800-488-4345 or
212-780-6060. Our Web site is located at http://www.jup.com.

Contact: Michele Kuester, Jupiter Communications
Voice: 212-780-6060, ext. 154
Email: michelek@jup.com
 
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