Apple Internet Server Solutions Appeal to a Wide Range of Customers from
Cost-Conscious Non-Profit Organizations to Performance-Driven
Corporations

WWDC, SAN JOSE, California--May 13,1996--Demonstrating its ability to meet
the needs of a broad range of organizations doing business over the
Internet, Apple Computer, Inc. today profiles Apple Internet Server
Solution (AISS) customers ranging from non-profit organizations to major
corporations. The AISS is the industry's most inexpensive and easiest to
use server, yet it can scale and has the power to handle large sites.
Announced earlier this year, the second generation AISS has leveraged
Apple's experience in the Internet server market to provide a wide range
of server features which customers have requested.

"With the explosive growth of the Internet, more people than ever want to
serve information to its fast expanding audience," said Andy Lauta,
product line manager, Internet products at Apple. "The AISS is by far the
easiest and most cost effective way to publish media-rich information on
the Internet, allowing organizations--both small and large--the
opportunity to join the Internet community without having to learn a
complex operating system like Unix or Windows NT."

Non-Profit Hits Internet With Class

The Seattle International Film Festival (SIFF) is produced by Cinema
Seattle, a non-profit organization devoted to promoting film as an artform
that fosters cross-cultural interchange, education and international
understanding. When choosing a Web server, SIFF's biggest issue was cost.
Additionally, SIFF demanded a server which would offer them the ability to
create a site as creative and informative as the organization itself. "The
AISS provides the power and tools this site demands," said Jon Wiederspan,
director of technical services at ComVista, Inc. "The demanding creative
needs were fulfilled by the AISS, while staying within the budget
constraints of a non-profit organization."

Small Business Gets Big Gains on the Internet

The Internet can be perceived as too expensive and time intensive for small
business. Not true in the case of Aull-N-Aull, a husband and wife-run
"WebWinery" that sells wine from the little-known wineries in the Santa
Cruz Mountains of California. Customers can read about the vineyards and
make wine purchases through secure Internet transactions. Combining the
abilities of the Internet with the low-cost, high-performance AISS, Jan
and Ken Aull reach customers who would otherwise be inaccessible.
Additionally, the ease-of-use of the AISS allows Jan to maintain their Web
site, freeing the Aulls from the cost of an Internet expert.
(www.aull-n-aull)

Leading Corporations Use AISS for the Internet

The AISS offers leading corporations the performance they need, along with
the media publishing capabilities they demand. The AISS presents a
compelling option for small business and does the same for
performance-driven corporations. The breadth of creation and publishing
tools, ease-of-use, low cost of set up and maintenance, along with the low
purchase price which the AISS provides is attractive to people running
businesses--both small and large.

The second generation AISS incorporates the expertise which Apple has in
multimedia, offering its customers the ability to design media-rich Web
sites. One of the hottest sites is BMW of North America, Inc. Their site
contains QuickTime movies and QuickTime VR featuring the Z3 Roadster,
handling over 500,000 hits per day. (www.bmwusa.com) In addition, Alaska
Airlines uses its Web site to provide flight information and for ticket
purchase over the Internet. (www.alaskaair.com)

OTHER LEADING CORPORATIONS POWERED BY AISS:

  Warner Brother Records (http://www.wbr.com)
  Valvoline (http://www.valvoline.com)
  Blockbuster (http://www.blockbuster.com)

AISS Features

From around U.S. $2400 (includes software and hardware) customers can start
publishing on the Internet with the AISS. Customers can choose from the
Workgroup Server 6150/66, 7250/120, or the 8550/132. The AISS can handle
the demanding tasks of high-traffic Web sites, large-scale commercial
publishing environments and mission-critical data management.

Apple Internet Server Solution 2.0 provides Webmasters with award-winning
software from industry-leading Internet developers to easily and
cost-effectively publish HTML, graphics, audio, video, and database
information on the Web. This enhanced version, with software valued at
over U.S. $4,000, is a cross platform solution allowing access by all
World Wide Web clients using operating systems including Mac OS, Windows
and Unix. This solution includes PageMill 1.0 from Adobe, a ground
breaking application which allows users to easily create sophisticated Web
pages without learning HTML; RealAudio Server 1.0 from Progressive
Networks, which allows users to serve audio content from their Web site;
Tango and Butler SQL from EveryWare Development, which allows Webmasters
to create powerful Web-database solutions and many other useful
applications.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal
digital assistants and Internet content. Headquartered in Cupertino,
California, Apple develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in more
than 140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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