NetGravity AdServer Chosen by Internet Shopping Network to Offer
Advertisers Reliable, Real-Time Ad Testing

Internet Shopping Network maximizes sales by taking advantage of NetGravity
AdServer's real-time advertising management software to test ads and
respond quickly

SAN MATEO, California, May 30, 1996: NetGravity, the industry leader in
software technology for online advertising management, today announced the
NetGravity AdServer has been selected by the Internet Shopping Network
(ISN) to enable its advertisers to test different advertising offers,
access real-time reporting, and fully manage their online advertising
programs. ISN joins an impressive roster of clients including Time Inc.'s
Pathfinder, c|net, and Open Market as the most recent companies to take
advantage of NetGravity's industry leading online advertising management
software and technology.

NetGravity AdServer, the emerging standard solution for online advertising
management, gives Web sites the ability to manage advertising inventory,
dynamically target ads to the right audiences, measure results in
real-time, and automate sales efforts. Unlike other companies that merely
provide ad placement and basic scheduling services, NetGravity allows the
sites utilizing its AdServer software to maintain complete control of all
facets of their advertising programs. Many services take a percentage of
the advertising revenues; with NetGravity AdServer, Web publishers retain
all advertising revenues. The NetGravity AdServer eliminates the risks of
dependency on external services, such as downtime, increasing costs,
unplanned maintenance and unpredictable management.

"We're delighted to welcome Internet Shopping Network as our newest
AdServer customer." said John Danner, President of NetGravity. "Hundreds
of top vendors whose products are available on ISN can determine faster
than ever before which ads and product offers work. This real- time
testing will allow greater flexibility, and optimization of their online
advertising budgets. Every advertiser will be able to deliver the right
ad, to the right place, at the right time."

"Teaming with NetGravity and using the power of the Internet, ISN offers a
tremendous opportunity for our advertisers," said Bill Rollinson, vice
president of marketing, Internet Shopping Network. "As part of our
service, ISN actively tests different ads and product offerings.
NetGravity AdServer's real-time reports enable us to immediately
understand and communicate their effectiveness. ISN is using AdServer as a
promotional and informational tool to track which types of ads work best
in different sections of the site. No other medium exposes this meaningful
information as quickly as the Internet; with AdServer we can swiftly make
adjustments and maximize product sales."

About ISN

Headquartered in Palo Alto, California, the Internet Shopping Network
(ISN), a division of the billion-dollar television retailer Home Shopping
Network, Inc., was the first large-scale enterprise to embrace the
Internet as a new medium for conducting commerce worldwide. Launched in
April 1994, ISN is one of the largest retailers operating on the Net,
offering more than 35,000 computer hardware and software products, as well
as immediate access to software products from ISN's Downloadable Software
Store. A shopper orders products online from ISN with a membership code.
ISN employs the Netscape Commerce Server to ensure the security of all
information being transmitted across the line. The products ordered are
shipped via Fed Ex to the customer's desired shipping location. For more
information on the Internet Shopping Network, visit the company's Web site
at http://www.internet.net.

About NetGravity

NetGravity, founded in September 1995 and based in San Mateo, CA, is the
premier developer of software solutions for Internet marketing
communications. Initial customers include Time Inc.'s Pathfinder and
c|net: The Computer Network. NetGravity can be found on the World Wide Web
at http://www.netgravity.com.

The NetGravity AdServer delivers practical, powerful and reliable
advertising management benefits:

 Web site advertising inventory management
 Dynamic ad targeting
 Real-time information
 Sales process automation
 Extensible API

CONTACT:
Ann Burgraff
NetGravity,Inc.
Voice: (415) 655-4797
Fax: (415) 655-4776
E-mail: ann@netgravity.com

Bill Rollinson
Internet Shopping Network
Voice: 415-842-7400
Email: bill@internet.net
 
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