ALRIGHTY THEN! HELP ACE CRACK ANOTHER CASE!

7TH LEVEL AND MORGAN CREEK INTERACTIVE ANNOUNCE ONLINE CONTEST

Dallas, TX (May 15, 1996) - The incomparable Ace Ventura certainly made his
mark on the big screen and is currently animating the small screen as
well. He has his own Web site, his own sayings, an upcoming CD-ROM game
and now, his very own online contest developed by 7th Level, Inc. (NASDAQ:
SEVL) and Morgan Creek Interactive. Dang, he's good!

The 'Crack the Case with Ace' online contest launches Thursday, May 16,
1996, at www.7thlevel.com, in conjunction with the Electronic
Entertainment Expo (E3) in Los Angeles. Participants can expect an
entertaining case from Ace, which will take them through eight web sites,
including Happy Puppy Games, the San Diego Zoo, CompUSA, the World Society
for the Protection of Animals, Warner Bros., the Detroit Lions football
team and of course, 7th Level and Morgan Creek. But how will it work, and
what's the payoff?

After registering for the contest at www.7thlevel.com, contestants search
for the Ace icon on each participating page. A new clue is given each
Tuesday and Thursday through Tuesday, June 11, 1996. Clicking on the icon
brings up a screen with written dialogue between Ace and a few of his
buddies, including 7th Level's lovable bear, Lil' Howie.

Participants find the answer to each clue on the appropriate page and enter
it in the space provided. To be eligible for the grand prizes, all eight
questions must be answered correctly and received by 7th Level no later
than midnight on Sunday, June 16, 1996. Winners will be drawn at random
from the submitted entries, and will be posted at 7th Level's Web site. A
total of four weekly prizes will also be given away. The names will be
drawn at random and will be posted on the 7th Level Web site as well

The prizes include an NFL football autographed by Detroit Lions' Herman
Moore and Scott Mitchell, a Detroit Lions' NFL jersey autographed by Barry
Sanders, a complete 7th Level product library, copies of an Ace Ventura
movie and the soundtrack from ACE VENTURA: When Nature Calls, a Happy
Puppy Bomber jacket, an Adopt-A-Bear package from the WSPA and the "I
Could Be Doing This On My Computer" pen from CompUSA.

The contest is just the warm-up for even more cool cases when Ace's CD-ROM
game hits the streets later this year. Its name - ACE VENTURA: The CD-ROM
Game.

Ace fans, and all other human amigos, can expect hours of gameplay from the
three huge cases and 34 complex scenarios. This action adventure also
includes some other well-known Ace characters, such as his trusty sidekick
Spike, his high-tech wizard friend Woodstock and the landlord whose always
asking for the rent, Mr. Shickadance.

ACE VENTURA: The CD-ROM Game, action adventure with attitude, will be
available for Windows"3.1 and Windows"95 in August with a Macintosh
version to be shipping later in the year.

7th Level, Inc. (NASDAQ: SEVL) blends Hollywood creative artistry,
proprietary production techniques, and world-class animators and producers
to deliver state-of-the-art multimedia products. 7th Level's award-winning
products include The Great Word Adventure and TuneLand starring Howie
Mandel, Arcade America, Battle Beast, Take Your Best Shot and Monty
Python's Complete Waste of Time. Upcoming titles include Monty Python and
the Quest for the Holy Grail, Tracer, Dominion and COLD BLOODED.

For more information regarding 7th Level, Inc. and its products, please
contact Mary Crisp at 7th Level, Inc., (214) 498-8184, maryc@7thlevel.com;
or Jenny Roelle-Rosas at Bender, Goldman & Helper, (310) 473- 4147,
jenny_rosas@BGH.com.
 
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