Kodak Licenses "Kai's Power GOO" from MetaTools

Creative Entertainment Tool To Be Bundled with Kodak Digital Cameras

LOS ANGELES, CALIF., (E3 EXPO) MAY 16, 1996--MetaTools, Inc. (NASDAQ: MTLS)
today announced that Kodak, a world leader in imaging for more than 100
years, has licensed a special original equipment manufacturers (OEM)
version of Kai's Power GOO, the company's award winning, creative
entertainment consumer product that will be bundled with Kodak's digital
cameras. MetaTools and Kodak expect the bundled version of Kai's Power GOO
and Kodak digital cameras to be released during the summer of 1996.  The
agreement includes the European and Japanese markets.

"Kodak's industry-leading digital cameras are a perfect capture device
allowing consumers to quickly snap pictures which can then be viewed and
played with in real time using Kai's Power GOO," said John Wilczak,
company founder and CEO. "This enables consumers to interact with pictures
on the computer in an exciting new way. Any person using Kai's Power GOO
has an immediate creative experience."

"Kai's Power GOO's imaging technology and consumer friendly user interface
expands Kodak's ability to bring images to the home computer in a new,
exciting way, strengthening the digital camera product offering," said
Nick Billow, worldwide product manager, digital cameras, Eastman Kodak
Company.

Kai's Power GOO features an interface that is designed to encourage
exploration and creativity through direct, intuitive, real time
interaction with pictures. GOObies (those who Just GOO it) can smudge,
nudge, smear, move, grow, shrink, smooth and mirror the image, changing it
in real time right before their eyes. Progressive transformations of GOOed
images can be easily made into real-time animation which transform the
original still image into comical, movie-like GOOVIE sequences.

With sales of more than $14 billion in 1995, Eastman Kodak Company has been
a world leader in imaging for over 100 years. In addition to its consumer
photography business, Kodak provides imaging solutions to customers in a
wide range of commercial and professional applications. Kodak's Digital
and Applied imaging business unit leverages the company's expertise in
digital imaging technology and color science to manufacture leading edge
digital cameras. Marked by the Kodak Digital Science brand, the groups
film scanners, imaging software, optical storage systems, photo CD
products, thermal printers and writable CD products, help people to work
with pictures quickly, easily and inexpensively on their desktop
computers. Customers can learn about Kodak products by visiting the
company's Web page at http://www.kodak.com.

Kai's Power GOO is the first in an intended series of creative
entertainment tool products for consumers from MetaTools, Inc. This visual
computing software company designs, develops, publishes, markets and
supports software tools and enabling technologies for creating, editing,
and manipulating computer graphic images, digital art and Internet/online
content for Windows, Macintosh and other computing systems. The company is
located in Santa Barbara County at 6303 Carpinteria Ave., Carpinteria, CA
93013; Tel: 805-566-6200; FAX: 805-566-6385; World Wide Web server:
http://www.metatools.com.
 
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