Adobe Systems to Enter Multimedia Authoring Market

"Vertigo" Technology to Leverage Adobe's New "Bravo" Imaging Model,
Bringing High-Fidelity Media Integration to the Web and Desktop

SAN FRANCISCO, (May 7, 1996)(Nasdaq: ADBE) -- Adobe Systems Incorporated
today announced plans to enter the interactive authoring market with
editing and player technologies for World Wide Web and CD-ROM content
development. Code-named "Vertigo," the product promises to be the first
interactive authoring application built on "Bravo", Adobe's new imaging
model that integrates high-fidelity images, line-art and text for the
World Wide Web and desktop platforms.

With "Vertigo," Adobe plans to enable content developers and Web publishers
to easily combine high-fidelity graphical media with sound and video to
produce more visually compelling network and CD-ROM-based titles. The
"Vertigo" player technology was demonstrated publicly for the first time
here today at Adobe's "Improving Net Expectations" event. Details
regarding the availability of "Vertigo" will be announced later this
year.

"Our customers are currently struggling with the complexities of today's
interactive authoring tools and the limitations of playback technologies
like Shockwave," said John Warnock, chairman and CEO of Adobe Systems
Incorporated. "The "Vertigo" technology will deliver a device-independent,
scalable development and playback environment that will bridge the gap in
quality and usability in interactive authoring for both the Internet and
the desktop."

"It's very frustrating when creativity is held hostage by the limitations
of technology," said Chris Krueger, designer at the San Francisco-based
Communication Wave, a multimedia and CD-ROM title development firm. "Adobe
applications like Adobe Illustrator, Adobe Photoshop and Adobe After
Effects have been the cornerstone for our multimedia design and production
for many years. The quality of these tools demonstrates Adobe's intimate
understanding of the design process. "Vertigo's" support for interactive,
high-fidelity media will finally allow us to create titles without
compromising design integrity. Bringing this level of quality to the
rapidly expanding interactive design market is a natural extension of
Adobe's product vision."

Adobe "Vertigo" To Deliver Animation and Interactivity on Adobe "Bravo"
Foundation

In a related announcement today, Adobe introduced its "Bravo" imaging
model, promising to dramatically lower the technical hurdles of publishing
high-fidelity content and applications on the Web. For users and content
developers, the "Bravo" imaging model enables a rich, visual experience
for viewing, interacting with and printing information from the Web. Adobe
intends to leverage "Bravo" in the development of "Vertigo." The product
promises to be the first easy to use interactive authoring tool to combine
sophisticated animation and interactivity with "Bravo's" high-fidelity,
integrated features, including true color images (16.8 million colors)
with transparency, scalable line-art and text that can be anti-aliased
on-the-fly to eliminate "jaggies."

"Adobe already offers a full suite of tools for desktop and print
publishing. "Vertigo" will allow us to bridge the gap between our print
and interactive work, so that we can easily repurpose print content into
multimedia authoring," said Chris Miller, director of digital technology
at the Chicago-based Capps Studio. "Because they are the force behind the
"Bravo" imaging model, we're confident that any tool we use from Adobe
will provide the highest quality and performance. A product such as
"Vertigo" is a natural progression for traditional content publishers
using Adobe's industry-standard tools who are looking to move onto the Web
but have been unwilling to compromise the quality of their work."

In addition to strong interactive media integration, "Vertigo" is slated to
share a common extensibility architecture and be well-integrated with
Adobe's established line of authoring applications, including Adobe
Photoshop and Adobe Illustrator. This is designed to allow content
creators to easily incorpo-rate "Vertigo" into their existing workflow and
give them access to the full range of industry standard "plug-ins" from
third-party developers and from Adobe to easily add functionality to their
interactive design suite. Adobe plans to provide authoring and playback
functionality for the Macintosh and Windows operating systems, with
additional players planned for key Internet environments, includ-ing
Netscape Navigator, Internet Explorer and Java.

Based in Mountain View, Calif., Adobe Systems Incorporated develops and
supports products to help people express and use information in more
imaginative and meaningful ways, across all print and electronic media.
Founded in 1982, Adobe helped launch the desktop publishing revolution.
Today, the company offers a market-leading line of application software
and type products for creating and distributing visually rich
communication materials; licenses its industry-standard technologies to
major hardware manufacturers, software developers, and service providers;
and offers integrated software solutions to businesses of all sizes. For
more information, see Adobe's home page at http://www.adobe.com on the
World Wide Web.
 
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