NEW TITLES IN THE BLASTER LINE ANNOUNCED BY DAVIDSON & ASSOCIATES, INC. AT
E3

THE GALAXY'S BEST-SELLING EDUCATIONAL SOFTWARE SERIES EXPANDS WITH THE
ADDITION OF SCIENCE BLASTER JR., MATH BLASTER JR., GEOMETRY BLASTER, AND A
MAJOR UPGRADE OF MATH BLASTER 1

LOS ANGELES, MAY 16, 1996 -- Davidson & Associates, Inc. (Nasdaq: DAVD),
recognized worldwide for its award-winning family of Blaster multimedia
titles including Math Blaster", Reading Blaster and Alge-Blaster", today
announced a major expansion in that product family. Later this year,
Science Blaster Jr., Math Blaster Jr., Mega Math Blaster and Geometry
Blaster will debut as exciting new learning adventures for children and
adults to master science, math and geometry.

These new titles join Math Blaster 1, Math Blaster 2, Math Blaster Mystery,
Alge-Blaster 3, Reading Blaster and Reading Blaster Jr. in the Blaster
software family. Math Blaster, introduced in 1983 and upgraded multiple
times since then, is the world's best-selling single educational title,
used by millions of children at home and in school.

"I receive countless letters and comments from parents and teachers about
how Math Blaster or Reading Blaster or Alge-Blaster has made a difference
in a child's life, helping that child build confidence in math and reading
skills," said Jan Davidson, president and founder of Davidson &
Associates, Inc. "We are so pleased to offer even more Blaster titles, and
especially to expand into science and geometry, new subject areas for this
series.

"The popular and engaging Blaster characters -- Blasternaut, Spot, Galactic
Commander, as well as some new personalities -- really show off in Math
Blaster Jr. and Mega Math Blaster. For older children and adults, Geometry
Blaster offers a compelling storyline, the fascination of multimedia and
exciting games to make geometry very approachable. And Science Blaster Jr.
makes science absolutely come alive, offering fascinating experiments and
lots of opportunities for exploration."

AGE-APPROPRIATE ACTIVITIES IN THE BLASTER JR. AND BLASTER SERIES

The Blaster Jr. software family, introduced last year and recently expanded
to include Math Blaster Jr., Reading Blaster Jr. and Science Blaster Jr.,
offers age-appropriate activities for youngsters ages 4 to 7. Each
learning adventure offers a similar "look and feel" with the lovable
Blaster characters, lively Blaster tunes and the activity-filled Blaster
ship. These titles were designed to spark an interest and comfort with
math, science and reading, at an age when youngsters are naturally
inquisitive and just beginning to understand a complex world.

The Blaster Jr. series also serves as a perfect entree to the Blaster
titles, targeted to learners ages 6 and older. The basic skills mastered
in Math Blaster Jr. and Reading Blaster Jr. are reinforced and expanded in
Math Blaster 1, Math Blaster 2 and Reading Blaster. These titles are also
easy to learn for children who grew up with the Jr. products, since the
interface, characters and game play are similar.

All of the new titles will be available this year at most major computer
stores, mass-merchant chains and toy stores nationwide as follows:

Title                   Platform       Expected             Estimated
                                       Availability         Price in
                                                            Stores
---------------------------------------------------------------------
Math Blaster Jr.    Win 3.1/Win 95/    Summer               $35
                    Mac CD-ROM

Mega Math Blaster   Win 95/Power Mac   Holiday season       $45
                    CD-ROM

Science Blaster Jr  Win 3.1/Win 95/    Holiday season       $35
                    Mac CD-ROM

Geometry Blaster    Win 3.1/Win 95/    Holiday season       $35
                    Mac CD-ROM
---------------------------------------------------------------------

MATH BLASTER JR. - AGES 4 TO 7

In Math Blaster Jr., children join the Blaster characters on an all-new
space adventure to develop early math skills and build math confidence.
The Blaster Pal characters take young learners on an outer-space journey,
where they learn math essentials through exploration, fun-filled
skill-building activities and problem-solving puzzles. Vivid 3-D graphics
that make children feel like they really are in a space ship, great new
Blaster tunes that present math concepts through rap, country/western and
rock-and-roll, and printable certificates of achievement further encourage
young learners.

Through exploration and different destinations aboard the Blaster ship,
children will begin understanding numbers, quantities, estimation, sets,
patterns, and attributes. Not only will they learn to count to 20, but
they will also develop an understanding of addition and subtraction.

SCIENCE BLASTER JR. - AGES 4 TO 7

The Blaster Pals introduce youngsters to the excitement and diversity of
science in the all-new Science Blaster Jr. The Blaster Pals assist
youngsters in experiments aboard the Blaster ship, complete with a
high-tech laboratory and research equipment at their disposal. As they
experiment and collect data about the universe, children will learn both
science facts and scientific thinking about such topics as weather, animal
classification, sequencing and magnetism.

"Science can be a fascinating subject, especially if children receive a
positive introduction to the subject at an early age," said Davidson.
"Science Blaster Jr. offers a perfect way for youngsters to see how
science plays a part in almost every facet of their lives. Children have a
natural curiosity about the world around them. With Science Blaster Jr.,
they'll build a lifelong interest in the subject, while they also gain
important skills in related areas such as math and logic."

MEGA MATH BLASTER - AGES 6 TO 12

The original Math Blaster, an award-winning best-seller for over 13 years,
has a whole new look. Featuring new, arcade-style game play and futuristic
3-D artwork, Mega Math Blaster takes children on an intergalactic
adventure where they learn all essential math skills. Guided by
Blasternaut and his crew, children explore outer-space and underground
worlds as they build confidence in their math abilities, and master math
basics such as addition, subtraction, multiplication, division, fractions,
decimals, percentages, estimation and number patterns.

This 2 CD-ROM set includes the complete math program with 21 levels of math
difficulty, a CD-ROM magazine with on-line math tips, and a 64-page,
four-color activity book. Upgrades to this Windows 95/Power Mac CD-ROM are
available to Math Blaster 1 users at a nominal charge.

GEOMETRY BLASTER - AGES 10 TO ADULT

Anyone with an interest in geometry and a love of games will enjoy Geometry
Blaster. Combining multimedia elements -- such as inventive 3-D graphics,
animation, sound effects and a "video chalkboard" to explain complex
geometry concepts -- exciting games and easy-to-understand tutorials,
Geometry Blaster is a fun and interesting way to learn a full year of
high-school geometry.

As players accompany Andi and her side-kick Zoid on a 2-D and 3-D journey
to different lands, they learn logic, reasoning and important geometry
principles such as attributes of triangles, circles and other shapes;
real-world applications such as perimeter, area and volume;
transformational and coordinate geometry; and inductive, deductive and
geometric proofs and theorems. Said Davidson, "Geometry Blaster takes a
fresh new approach to geometry; in fact, it is one of the only software
products available that make this complex subject interesting,
thought-provoking and accessible."

Davidson & Associates, Inc. is a leading publisher and distributor of
multimedia educational and entertainment software for both the home and
school markets. The company is internationally renowned for its
award-winning Blaster series, which has sold over 4 million copies; other
best-selling education and entertainment titles; and multimedia software
and technology from divisions including Blizzard Entertainment, Maverick
Software, FUNNYBONE Interactive, First Byte and Learningways. Based in
Torrance, Calif., Davidson & Associates was founded in 1982 by educator
Dr. Jan Davidson.
 
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