SPECTRUM HOLOBYTE, INC. ANNOUNCES PRODUCT BRANDING STRATEGY

All Products Consolidated Under MicroProse Brand Name

ALAMEDA, Calif., May 13, 1996-Spectrum HoloByte, Inc. (Nasdaq: SBYT), a
worldwide interactive entertainment company, today unveiled a new branding
strategy for the worldwide development of its products. All future titles
will now be published under the MicroProse brand name.

The Spectrum HoloByte and MicroProse names are each 14 years old. Both were
well established companies when Spectrum HoloByte acquired MicroProse in
1993. Since then, products from the joint company have been marketed under
their original brand names. Recently, the company completed research that
suggested that consolidating into one name will help consumers and
retailers more easily recognize and identify the company's product.
Consequently, Spectrum HoloByte, Inc. will focus its branding strategy and
unite all products under one brand name.

The results of an extensive research study showed that the MicroProse and
Spectrum HoloByte names have similar images. The research also confirmed
that the MicroProse name and its long history of great games, high
consumer awareness and strong positive image will best position the
company's products long-term. From a marketing standpoint, the MicroProse
brand name gives the company a single focus for the consumer. MicroProse
is a brand that was built on quality and depth of game play that is
consistent with the continuing stream of products in development in the
company's four development studios worldwide.

The company's key brands, now under the MicroProse name, include STAR TREK:
THE NEXT GENERATIONt, Civilizationr, World Circuit Racing, X-COMt, Master
of..., Falconr, TOP GUNt and Magic: The Gatheringr. These brands fit
within the company's strategic focus on three product categories of
simulation, strategy and action.

In Europe, the products have always been marketed under the MicroProse
brand name. This change in the U.S. market will enable the company to
develop and market its products under a single name worldwide and realize
greater efficiencies in its marketing and public relations programs.

The company's corporate name remains Spectrum HoloByte, Inc. (Nasdaq:
SBYT).

Spectrum HoloByte, Inc. is a leading developer and publisher of interactive
entertainment software for use on CD-ROM-based personal computer systems.
The company is also developing software for use on next generation console
machines. The company's four development studios are Spectrum HoloByte
California, Alameda, California; MicroProse Software, Hunt Valley,
Maryland; MicroProse Limited, Chipping Sodbury, England; and SimTex
Software Corporation, Austin, Texas. Products are available nationally and
internationally through major distributors, retailers and mass merchants.
 
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