PYROTECHNIX AND VIACOM NEW MEDIA SIGN DEVELOPMENT AND LICENSING AGREEMENTS

DEAL COMES ONE WEEK AFTER ANNOUNCEMENT WITH SONY INTERACTIVE

Dallas, TX (May 15, 1996) -- PyroTechnix, a subsidiary of 7th Level, Inc.
(NASDAQ:SEVL), and a leader in 3-D technology and game development, today
announced an agreement to develop a real-time, 3-D, Windows 95 game to be
published by Viacom New Media. The game is based on the best-selling novel
Snowcrash by Neil Stephenson and will be developed with PyroTechnix's
proprietary True3D game development technologies.

"This is our second major development deal using the True3D technology,"
said PyroTechnix President, Sinjin Bain, referring to last week's
announcement regarding a development and licensing deal with Sony
Interactive. "The Viacom team is a significant game developer and
publisher, and we look forward to the release of Snowcrash this summer."

"We're pleased to be partnering with PyroTechnix to design cutting-edge PC
games," said Viacom Executive Producer, Jake Smith. "The fully integrated
True3D development technology offers major advantages over competitive
systems and will give Viacom a quality that is unmatched in any 3-D
environment."

True3D is a Windows 95, real-time, 3-D game development system with data
import support for 3D Studio, Alias and GameGen. It is fully 3-D capable
with six-degree freedom of movement and includes support for Microsoft's
Game SDK and DirectX APIs. True3D contains multiple proprietary rendering
technologies, 2-D and 3-D sprite-animated objects, hierarchical sprites,
collision detection, multi-player and networking, content database
management and sound-rendering for real-time sound processing. True3D is
written in platform-portable 32-bit code and consists of engineering
libraries, data conversion and preview utilities and extensive API
documentation.

7th Level, Inc. blends Hollywood creative artistry, proprietary production
techniques and world-class animators and producers to deliver
state-of-the-art multimedia products. 7th Level's award-winning titles
include The Great Word Adventure and TuneLand starring Howie Mandel,
Arcade America, Battle Beast, Monty Python's Complete Waste of Time and
Take Your Best Shot. Coming this summer are Monty Python and the Quest for
the Holy Grail and ACE VENTURA: The CD-ROM Game.

For more information regarding 7th Level, Inc. and its products, please
contact Mary Crisp at 7th Level, Inc., (214) 498-8184, maryc@7thlevel.com;
or Jenny Rosas at Bender, Goldman & Helper, (310) 473-4147,
jenny_rosas@bgh.com.
 
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