Vantive Announces Comprehensive Strategy To Enter Small To Medium Size Help
Desk Market

Targets Remedy as Principal Competitor

SANTA CLARA, CALIF., APRIL 15, 1996 -- The Vantive Corporation (NASDAQ:
VNTV), the fastest growing public software company in the emerging
customer interaction software market, today announced its entrance into
the small to medium size help desk market. As result of the initiative,
Vantive will be the first vendor to provide an economic help desk solution
for small to medium size help desk departments in large organizations that
is both rich in functionality and highly customizable.

"We are seeing a huge demand for robust, out-of-the box help desk products
for companies with help desk departments of all sizes," said Carter
Lusher, vice president and research director, Gartner Group.

"With Remedy as our key competitor in this space, we believe there is a
huge market opportunity for Vantive. Providing an alternative solution for
the market combining high-end functionality at a cost- effective price
underscores Vantive's commitment to offer customers the broadest range of
choices," said John Luongo, president and CEO, Vantive. "With the success
and industry acceptance of Vantive's high performance product in large
help desk organizations, we are well positioned to address the needs of
businesses with help desk departments in the 5-to-50 user seat range. This
strategy enables Vantive to effectively market a competitively priced
product in this arena."

VANTIVE'S MARKET STRATEGY

Vantive's offering comprises a four-pronged strategy that addresses the
market demand for the company's help desk software. First, Vantive is
starting this drive with Vantive HelpDesk, a proven, feature-rich product
that is widely accepted in the market across all industries.

Second, Vantive has made changes to its pricing structure to accommodate
the needs of this market without altering the functionality, flexibility
or customizability of its product. This model accommodates the growing
needs of an organization which can scale Vantive HelpDesk to meet specific
requirements. For example, a typical 10-seat system is available for less
than $25,000. The customer has the ability to add as many seats as needed
as their help desk department grows.

Third, Vantive has developed a new, cost-effective distribution model that
includes telesales and telemarketing to complement Vantive's existing
distribution channels. Vantive will continue to sell direct and is
integrating this new effort into its business model.

Fourth, in an effort to address the needs and provide cost effective
services to customers in this market, Vantive is providing a variety of
service and support offerings through its strategic business partnerships
with leading systems integration firms. Specifically, Vantive and the
Computer Task Group--a leading consulting and systems integration
company--are working closely to address the needs of small to medium size
help desk organizations.

"We're excited to be part of the Vantive team and value the tight
relationship that we have with them," said Terry Bay, director, Computer
Task Group. "We've seen a growing demand in this market for a help desk
product and believe Vantive HelpDesk will best serve the needs of
customers in any organization."

"We see the help desk as the center point to an organization's support
infrastructure. Functionality, ease of use and customizability are key
issues faced by today's IT departments," added Bob Tate, vice president of
marketing, Vantive. "Vantive offers users a complete help desk solution,
not just a tool kit. With this solution, customers are getting a
competitively priced product that is rich in functionality."

VANTIVE HELPDESK PROVIDES BEST OF BREED SOFTWARE

Vantive HelpDesk is an internal help desk application that logs, tracks and
assists in handling employee information with technology, human resources
and facilities-related issues. Vantive HelpDesk provides the most
function-rich, scalable and customizable solution to meet a company's
requirements. Vantive HelpDesk is the industry's first application
designed to address the enterprise-wide requirements of today's
organizations such as automatic case creation from network management
systems, asset and employee tracking, change and problem management as
well as access to pre-packaged experience bases such as those provided by
ServiceWare Inc. and Knowledge Brokers Inc.

Vantive HelpDesk can be used with Vantive's VanWeb application for
promoting employee self-service and improved communication over the
Internet. Additionally, Vantive HelpDesk is fully integrated with all
other Vantive Enterprise applications including sales, marketing, customer
support, defect tracking and field service functions. Vantive HelpDesk,
like all Vantive applications share a common data model and are based on a
three-tier client/server architecture.

ABOUT THE VANTIVE CORPORATION

The Vantive Corporation (NASDAQ: VNTV) is the fastest growing public
software company in the emerging customer interaction software market. The
company develops, markets and supports the Vantive Enterprise, a suite of
software applications that enable businesses to enhance customer
satisfaction by automating internal help desk, sales, marketing, customer
support, defect tracking, and field service functions. It delivers the
enterprise scalability, rich functionality, flexibility, security and
rapid implementation required by today's competitive market. Vantive
applications are used by world-class, customer-centric companies across
all industries to achieve total customer service. Vantive can be reached
by calling 1-800-582-6848 or on the World Wide Web at
http://www.vantive.com
 
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