Latin America Software Sales Top $158 Million During 1995

Software Sales in Brazil Jump 58 Percent Since 1994

April 18, 1996, (Washington, D.C.) - The Software Publishers Association
(SPA) announced today that U.S. publishers' sales of personal computer
application software reached $158.9 million in Latin America in 1995, an
increase of 11 percent over 1994. Unit sales in the Latin American market
increased 52 percent for the full year and 41 percent for the fourth
quarter (Q4 95).

Sales performance in Latin America increased by 41 percent for unit sales
during the fourth quarter but decreased in overall revenue based on Q4 94
vs. Q4 95 data. This can be accounted for by price erosion. Performance
varied by country. Revenues in Brazil increased by 1 percent for the
quarter to $16.6 million, while Mexico decreased by 20 percent to $9.9
million. For the year, revenues increased 58 percent and dropped 37
percent for Brazil and Mexico, respectively.

Windows Applications Continue to Dominate Latin American Market

In 1995, Windows application sales continued to maintain a commanding share
of the Latin American market. Windows' market share reached 96 percent in
the fourth quarter of 1995. In addition, Windows software was the only
major platform reporting growth during the year, with revenues up 20
percent. DOS sales account for 3 percent of total revenues, and Macintosh,
which has consistently had little presence in Latin America, dropped to
less than 1 percent.

"Latin America continues the long-term trend as a high-growth market for
applications software," said Jim Sanders, SPA research director. "There
are many signs of a high-growth market: large increases in unit volume,
price erosion and explosive growth in key countries where software
distribution is more developed."

 [ data available via SPA web site at: http://www.spa.org ]

Sales data reported are from SPA's International Data Program and represent
total revenues in these regions of 40 primarily U.S.-based software firms
participating in the program. The companies submit their confidential
sales data to the accounting firm of Arthur Andersen, which prepares the
report for SPA. Among the participants are Adobe, Borland, Claris, Lotus,
Microsoft Corp., Software Publishing, Symantec and the WordPerfect
Division of Novell. Although U.S. companies have the dominant market share
in most of these regions, the figures reported should not be taken as an
estimate of the total market size. Rather, they represent total sales of
the reporting companies.

SPA's focus is on companies developing and publishing software applications
and interactive content. SPA is the leading trade association of the
desktop software industry, representing the leading publishers as well as
many start-up firms in the business, consumer and education markets. Its
1,200 members account for 90 percent of the sales of the U.S. packaged
software industry. SPA is an international organization with offices both
in the United States and Europe. SPA press releases are on SPA's Web site
at http://www.spa.org or through Fax-on-Demand at (800) 637-6823 for U.S.
calls, (908) 885-6255 for international calls.
 
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