RACAL AFFILIATE MARKETING PROGRAM LAUNCHED TO BUILD INDIRECT SALES CHANNELS
IN THE AMERICAS

April 2, 1996 -- SUNRISE, FL. -- Racal today announced RAMP, the Racal
Affiliate Marketing Program, created to expand the sale of Racal's data
communications products and services through resellers, distributors and
other indirect sales channels in North America, Latin America and the
Caribbean. 

"More than ever, success in the network products marketplace is based on
strong relationships," said Henry Cheli, Senior Vice President, Products
Business Division. "RAMP has been created to strengthen our relationships
with resellers, network integrators, carriers and other sales channel
affiliates. At Racal, we're committed to offering world class products and
programs to support the success of these channels." 

Through RAMP, indirect channel affiliates are trained and authorized to
sell a wide range of industry-leading Racal local area and wide area
networking products. The product line includes Frame Relay access devices,
multimedia fiber backbones, ISDN terminal adapters, digital service units,
modems, network interface cards, and security systems, all supported by
Racal's network management offerings. 

Sales and Technical Development

Racal offers RAMP participants quality training and certification in all
aspects of selling and supporting local area and wide area networking
systems and services. The program includes: 

* Sales and technical field personnel - local individuals dedicated
  to RAMP members. 
* On-line product and training information. 
* Free local sales training. 
* Sales certification.

Additionally, RAMP members can be certified to resell Racal services such
as installation and maintenance contracts. 

Marketing Support

RAMP provides a broad array of options for leveraging Racal marketing
resources. Options include: lead generation programs such as advertising,
direct mail and other marketing activities; market development programs
such as cooperative marketing; customized end user marketing; and tools
for local trade show participation. In addition, RAMP members gain access
to dedicated marketing programs and applications personnel. 

Product Technical Support

Racal offers service flexibility for RAMP members and their customer;.
Product Technical Support services include help desk assistance and
Bulletin Board Services providing immediate access to application
information and product technical support assistance. 

For more information on RAMP, call 1-800-3334143, extension 5103 in the
U.S. International calls: 1-954-846-1601, extension 5103. Internet:
http://www.racal.com

Racal-Datacom, Inc., located in Sunrise, Florida, is a member of the Racal
Data Group. The Group distributes its products and services through direct
and indirect sales channels in more than 80 countries around the world.
The Racal Data Group provides a full line of network access products that
add value to existing and evolving telecommunications carrier services
including ISDN, Frame Relay and ATM. All Racal products are supported by
network management and managed migration services including network
design, implementation, worldwide maintenance and support. 

Racal-Datacomm, 1601 N. Harrison Parkway, Sunrise, FL 33323-2899
Mailing Address: PO Box 40744, Fort Lauderdale, FL 33340-7044
305-846-1601;  Fax: 305-846-3935
 
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