"DESIGNING FOR THE WEB" FROM O'REILLY & ASSOCIATES

Pioneer Web Designers Share the Secrets of Their Success

SEBASTOPOL, CA--O'Reilly & Associates, one of the first print publishers to
venture onto the World Wide Web, has just released "Designing for the Web:
Getting Started in a New Medium." Written by O'Reilly designers who were
pioneers on the Web, this book gives readers the basics of web design--the
information they need to hit the ground running.

Author Jennifer Niederst garnered her expertise the hard way. Way back in
1993, she designed the Global Network Navigator (GNN), an early Web-based
publication. Looking back at her plunge into the new world of Web design,
Niederst says, "I wished at the time that there was just one place I could
go to quickly learn all the technical stuff, without having to ferret it
out myself, so I could get on to doing what I enjoyed the
most--designing!" In "Designing for the Web," Niederst and co-author Edie
Freedman share the painstaking lessons they learned about basic
principles, special techniques, and workarounds for effective Web design.

"Designing for the Web" doesn't teach the reader how to design. Instead, it
aims to help designers adapt their skills to the Web. It's a practical
guide to the unique considerations of Web design. Although the book is
aimed at designers, the techniques in this book are useful to anyone who
wants to put graphics online.

"Designing for the Web" includes:

 > A brief introduction to the Web
 > A step-by-step tutorial on putting together a Web page from scratch
 > Pointers on creating graphics that are optimized for the Web
 > Recommendations for reducing download times of images
 > Instructions for transparency and interlacing to Web graphics
 > A discussion of the impact of different browsers and platforms on
   Web design
 > A listing and demonstration of the HTML tags used for design
 > Tips on using background images and colors in Web pages
 > Guidelines on navigational and orientation aids, and on
   conceptualizing a Web site as a whole

DESIGNING FOR THE WEB: GETTING STARTED IN A NEW MEDIUM
By Jennifer Niederst with Edie Freedman
1st Edition April 1996
180 pages, ISBN: 1-56592-165-8, $24.95
 
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