Jupiter's Yahoo! Survey Report Now Available

Comprehensive Picture of Web Users Unveiled

April 11, 1996 -- New York -- Yahoo!, the publisher of the most intuitive,
up-to-date and efficient guide to the online world, and Jupiter
Communications, the source for analysis of the online and Internet
universe, have teamed up to produce a report that provides a comprehensive
profile of Web users. THE YAHOO!/JUPITER WEB USER SURVEY, is designed to
be the most complete explication of the demographics and habits of the
World Wide Web community. 

The report and its statistical analysis and conclusions are invaluable to
anyone running a Web site, considering launching a Web site, advertising
on the Web, selling products online, or anyone whose business involves new
media. 

Yahoo! recently completed a survey of users of its Web site, one of the
most frequently used sites on the Internet's World Wide Web. More than
62,000 users responded to questions about their Web usage and habits. This
statistical snapshot of Web users is fully cross-tabulated and analyzed by
Jupiter's staff of industry experts and combined with an in-depth follow
up questionnaire. The report offers a comprehensive examination of the
questions of Web demographics. 

The survey and report are designed to answer questions such as: 

* Who is the "typical" Web user? 
* What do people want on the Web? 
* How willing are people to conduct transactions over the Web? 
* Does most usage come from home users, or professional users? 
* What demographics are present on the Web now, which will be
  prevalent in the future? 

An initial run through of the first survey yielded some fascinating
tidbits: 

* 63% of respondents were using the Netscape browser.
* 22% of respondents have America Online accounts. 
* Well under 10% of respondents were accessing the Web through
  a commercial online service. 

Located in Mountain View, Calif., Yahoo! is a company devoted to enabling
consumers and working professionals to make the most of their online
experiences. Yahoo! publishes the most intuitive, up-to-date and efficient
guide for information and online discovery, which bears its same name.
Much more than a simple directory or search engine, Yahoo!'s guide enables
users to navigate through the Internet and gather their own online
information for both business and pleasure. Additionally, the guide is an
ideal home base for net surfing.

Jupiter Communications is a new media research, publishing and consulting
firm. Its award-winning newsletters include THE INTERNET BUSINESS REPORT,
ONLINE MARKETPLACE, and INTERACTIVE CONTENT. Jupiter's GLOBAL INTERNET
SUMMIT '96 conference will be held in Paris June 4-6. 

The executive level report was published in November of 1995 and is
available for purchase from Jupiter Communications for $1,095. For more
information, contact Jupiter at 212-780-6060 or 800-488-4345. 
 
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