AT&T College Network provides job-search links, expert advice

APRIL 3, 1996 -- BASKING RIDGE, N.J. -- Eight out of 10 college students
say they are likely to use the Internet as a job-search tool, according to
a recent AT&T poll of 1,000 students nationwide. To make their searches
easier, AT&T today launched a new Internet Web site that provides college
students links to job-search and other college-related Internet sites.

Called the "AT&T College Network" (http://www.att.com/college/), the site
offers students links to popular Internet job-search sites, as well as
weekly job-search and career tips from Bradley Richardson, author of the
national best-selling book, JobSmarts for Twentysomethings. It also offers
links to academic sites -- researched and arranged by subject -- and links
to games, free software and "shareware" sites, and information on AT&T
services.

Visitors to the site also will be able to register to win $5,000 cash and a
trip to the 1997 national men's college basketball championship.

"Survey results show that more than 80 percent of college students have
free access to the Internet while at school and that they're using the
'Net to help them get ahead," said Earl Roach, AT&T college market
manager. "The AT&T College Network will provide these students with
one-stop access to the job-hunting and career information they want and
need."

"To get hired today, it takes more than just working hard; it takes working
smart," said Richardson. "The Internet can be a powerful career tool. It
can provide job-seekers with access to vital information about industry
trends, companies and contacts -- information that can make them
better-prepared job candidates."

Other results of the AT&T poll show that 95 percent of college students
surveyed feel that their ability to use the latest communications and
information technology will give them an advantage over others competing
for the same job.

Students also say they will rely on communications technologies, such as
electronic mail and wireless communications, when looking for a job. More
than 80 percent say they are likely to use electronic mail; 43 percent say
they are likely to use a cellular phone; and 36 percent say they are
likely to use a pager in their job searches.

Students who do not have access to the Internet while at school or who want
their own Internet access accounts, can subscribe to AT&T WorldNet service
and get five free hours a month for a year if they are an AT&T
long-distance customer. For more information, students can call
1-800-WORLDNET.

Bradley G. Richardson

Bradley G. Richardson, 29, is an author, professional speaker,
entrepreneur, consultant, and top sales and marketing executive. His book,
JobSmarts for Twentysomethings (published by Vintage, a division of Random
House, 1995) offers young up-and-comers a "cut-to-the-chase" script for
career success.

After graduating from the University of Oklahoma in 1989 with a B.A. in
Communication, Richardson entered the on-line information industry with an
aggressive high-tech company owned by Dow Jones & Company and Forbes 400
Billionaire Ed Gaylord. At Datatimes, Richardson sold on-line information
to top executives at Fortune 500 corporations, advertising agencies and
media in New York. His clients included Pepsi, Philip Morris, Texaco, Hill
& Knowlton, Grey Advertising, Major League Baseball, ESPN, NYNEX, CBS, ABC
News, Time, The New York Times, and Met Life, among others.

In 1995, he became president of The BGR Group Inc., his own training and
consulting firm that helps corporations to better recruit, train and
retain twentysomething employees.

Richardson has presented as guest lecturer, keynote speaker and consultant
to colleges and universities, conferences, and corporations around the
country. Richardson speaks to students, recent graduates and young
professionals about JobSmarts, creative job searching, what to expect
during the first year on the job, how to improve communication and
organizational skills, how to be a leader on the job and in the business
community, and how to effectively use technology as a job- search and
career tool.

Richardson, a former collegiate tennis player, is married and lives in
Dallas, Texas.

To get more information or subscribe to Worldnet Service, call:

Customer Service
1-800-WORLDNET
Visit the WorldNet website.
Send email to info@worldnet.att.net.
 
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