Apple Enriches Worldwide Developer Conference

CEO to Outline Company's Strategic Framework; Opening Sessions to Amplify
Internet Direction and Developer Business Proposition; New Webcast
Capability to Expand Conference Audience

CUPERTINO, California--April 26, 1996--Apple Computer, Inc. today revealed
the agenda for its 1996 Worldwide Developers Conference (WWDC)--an event
expected to herald the beginning of a very promising era for the company
and its developers. Thousands of current and prospective Apple developers
will gather at the annual technical forum, May 13-17 at the San Jose
Convention Center, to learn the direction of existing and emerging Apple
technologies. In addition, attendees will learn how these technologies
align with the company's evolving business strategy.

On Monday, May 13, Apple's chairman and CEO, Dr. Gilbert F. Amelio will
open the conference with a keynote speech that outlines the framework for
Apple's corporate strategy. Dr. Amelio's presentation will be complemented
by additional opening sessions focusing on Apple's Internet technologies
and products, operating system goals and strategies, and the Apple
developer business proposition.

"Dr. Amelio could not have selected a more appropriate venue to share
Apple's strategic directions," said Heidi Roizen, vice president, Apple
Developer Relations. "The future of Apple platforms depends upon
developers' willingness to embrace our technology. However, to make
rational business decisions, developers must first know where our compass
is set. Dr. Amelio's keynote is an essential step in that process."

Also on Monday, Larry Tesler, vice president for Apple Internet platforms,
will chart the company's course for further leveraging its unique
technologies to enhance the Internet platform. This launches a week of
related sessions that explore the role of Apple's system software,
multimedia capabilities, networking and communications technologies, and
development tools in building Internet-rich solutions--and the business
opportunities these solutions create for developers.

Because this year's WWDC agenda is likely to spark an unprecedented level
of interest across the Macintosh community and the computer industry
at-large, Apple is expanding the boundaries of the WWDC audience beyond
the conference venue with a webcast of Dr. Amelio's keynote and other
conference highlights. The webcast will employ Apple's leading-edge
multimedia technologies to enrich the conference experience for attendees;
at the same time it will provide access to those unable to participate
onsite. Through the WWDC World Wide Web site at: http://wwdc.apple.com/
developers can access the webcast location to receive daily updates on
WWDC plans. Beginning May 6, the webcast moves into high gear with more
news about the conference, insights into new technologies, live chats, and
interviews with developers and Apple executives.

Another notable enhancement to the 1996 WWDC agenda is the degree to which
third-party sponsors are integrated into the program. Reinforcing Apple's
efforts to forge industry alliances that facilitate developer success,
WWDC has slated special conference presentations throughout the week by
six major co-sponsor companies: IBM Corporation; Metrowerks Inc.;
Motorola, Inc.; Natural Intelligence, Inc.; Oracle Corporation, and
Symantec Corporation. Conference attendees also will benefit from WWDC's
expanded Vendor Expo tradeshow, featuring a comprehensive range of tools
and services available to the Apple developer community.

Overall, this year's agenda is the most robust in WWDC's 13-year history,
with 35% more session content than last year. The decision to increase
conference content is in direct response to feedback from last year's
attendees. A substantial proportion of WWDC's agenda is devoted to
teaching developers how to fully exploit Copland, the next-generation
operating system for Macintosh computers, and trends in Internet
development and multimedia authoring with the latest Apple technologies
such as OpenDoc component software, QuickTime VR and QuickDraw 3D.
Developers will have access to more than 150 hours of technical
information and training designed to help them incorporate these and other
advanced products and technologies into their development plans.

Any professional hardware or software developer may attend WWDC. The
registration fee for the week-long conference is U.S. $1,095. One-, two-
and three-day passes are also available for those interested in attending
specific conference tracks such as multimedia, hardware or client/server
development.

The complete WWDC conference agenda and registration information is
available through the World Wide Web at: http://wwdc.apple.com/ or by
fax-on-demand service at (800) 510-4529. Developers may also register by
telephone in the U.S. at (800) 417-3004, and internationally at (415)
283-3179.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software and
personal digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ: AAPL) develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific & engineering and government customers in over
140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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