7TH LEVEL AND MORGAN CREEK PREMIER ACE VENTURA CD-ROM

ALLLLLLRIGHTY THEN!

Dallas, Texas (April 10, 1996) - 7th Level, Inc. (NASDAQ:SEVL) and Morgan
Creek Interactive will bring America's favorite pet detective to CD-ROM
this summer with the release of ACE VENTURA Pet Detective. This
action-packed graphic adventure game utilizes 7th Level's proprietary
production techniques to bring to life Morgan Creek's hilarious character,
made famous by Jim Carrey in the blockbuster movies ACE VENTURA Pet
Detective and ACE VENTURA When Nature Calls.

Ace is back, complete with loud shirt, wicked "doo" and that unmistakable
swagger, but this time he'll strut his stuff on CD-ROM. Ace Ventura's
popularity has been explosive since his introduction at the box office
where the two films have grossed $300 million worldwide, and in the CBS
Saturday morning series, which consistently ranks in the top three.

"We're making every effort to parallel the demented demeanor of the
charmingly obnoxious Ace Ventura as brought to life on the big screen,"
said 7th Level President, Bob Ezrin. "Ace's physical humor and
crime-solving reputation are naturals for a graphic adventure game and
lend themselves perfectly to 7th Level's style."

ACE VENTURA Pet Detective uses feature-film quality animation rendered over
beautifully hand-painted backgrounds in full-screen high resolution,
creating stunning surroundings for the player. It also features an
intuitive interface that creates a realistic feel for managing inventory
and navigating through the game's environment.

The hilarious CD-ROM game takes Ace on his toughest case yet, traveling to
30 exotic locations around the world in search of clues that unravel a
crime-ring that threatens everything he cares about you guessed it
animals. To help Ace decode the mystery, the player must think quickly and
carefully to solve mind-twisting, problems and also maneuver with skill
through fast-paced scrolling action sequences.

"We're excited to bring Ace to CD-ROM," said Morgan Creek CEO, James G.
Robinson. "Using 7th Level's award-winning animation and audio techniques,
combined with great gameplay and an entertaining storyline, true to the
Ace Ventura style, this game gives new meaning to the term 'graphic
adventure'."

ACE VENTURA Pet Detective features a rockin' score in the 7th Level
tradition and hours of comic dialog as Ace meets more than 25 characters
on the four cases that define this madcap adventure. Along for the ride
are many favorite Ace supporting characters: Ace's high-tech hippie friend
Woodstock; Mr. Shikadance, the landlord you love to hate; and of course,
Ace's ever loyal simian-sidekick, Spike.

From a spy camp to an Alaskan Factory complex, buried miles below the Icy
Tundra, players will attempt to guide the manic detective as he unravels
the mysteries of the criminal mind behind a series of heinous crimes.
Solving each case uncovers clues that direct players to the ultimate
showdown at the Bavarian Castle of Fatteus Lardus, the most diabolical
animal criminal of all time.

Developed using TopGun, 7th Level's proprietary technology, ACE VENTURA Pet
Detective will be available for both Macintosh and Windows" 95/ Windows
3.1 platforms in August for $39.99.

7th Level, Inc. blends Hollywood creative artistry, proprietary production
techniques and world-class animators and producers to deliver state-
of-the-art multimedia products. 7th Level's award-winning titles include
The Great Word Adventure and TuneLand starring Howie Mandel, Arcade
America, Battle Beast, Monty Python's Complete Waste of Time and Take Your
Best Shot. Coming this summer is Monty Python and the Quest for the Holy
Grail.

Morgan Creek is a diversified entertainment company which encompasses
Morgan Creek Productions, Inc. one of Hollywood's most successful and
respected production companies; Morgan Creek International, its foreign
distribution entity, distributes all Morgan Creek product internationally;
Morgan Creek Music Group, a music publishing and soundtrack company with
three platinum soundtracks to its credit and a strong publishing
catalogue; and an exhibition company which holds a significant interest in
First International Theaters operating more than 80 screens in the
Midwest. All of Morgan Creek films are distributed through Warner Brothers
in the U.S. and Canada.

Visit 7th Level on the internet at www.7thlevel.com or on AOL and
CompuServe at "SEVENTH." Visit Morgan Creek at www.AceVentura.com. Watch
for an Ace Ventura demo coming soon.

For more information regarding 7th Level, Inc. and its products, please
contact Mary Crisp at 7th Level, Inc., (214) 498-8184, Fax (214) 437-2717;
or Jenny Rosas at Bender, Goldman & Helper, (310) 473-4147, Fax (310)
478-7914, jenny_rosas@bgh.com.
 
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