Apple Broadens and Enhances Developer Relations Charter

CUPERTINO, California--April 12, 1996--Apple Computer, Inc. today announced
enhancements to its developer relations organization, affirming the
strategic role developers play in the company's success. Apple is
expanding the overall scope of its developer relations group to provide
the comprehensive range of technical and business resources developers
require. Also, effective immediately, Apple Developer Relations (ADR),
headed by vice president Heidi Roizen, will report to Apple's chief
administrative officer, George Scalise.

Under Scalise, ADR plans to consolidate multiple developer activities from
across Apple into one coherent, highly-leveraged developer program suite.
The group will build on its tradition of strong technical support,
established under the direction of Dr. David Nagel, senior vice president,
Worldwide Research and Development. To address its expanded
responsibilities, ADR will be organized into five primary units:

EVANGELISM

Conducts day-to-day management of developer accounts, and spearheads
evangelism efforts for Apple technologies and products.

DEVELOPER MARKETING

Defines and promotes Apple's developer proposition, initiates co-marketing
and other programs to help Apple developers reach current and future
customers, and builds programs to retain and recruit developers.

DEVELOPER TECHNOLOGY SERVICES

Meets the technical needs of the developer community with training,
technical services and specialized support programs.

DEVELOPER BUSINESS DEVELOPMENT

Identifies strategic partnership opportunities and drives the process for
licensing technology to and from Apple.

INTERNATIONAL DEVELOPER RELATIONS

Adapts and delivers ADR programs and opportunities for developers
worldwide.

"Developers are the lifeblood of the Macintosh," said Dr. Gilbert F.
Amelio, Apple's chairman and chief executive officer. "Apple must deeply
integrate the development community into its global mission, and this new
reporting structure is a logical step in that direction. We want to foster
an environment where Apple Developer Relations can more efficiently and
effectively work across all functional areas, for the mutual benefit of
Apple and the vendors who support our products."

By using its corporate agenda to span Apple's organizational boundaries,
ADR can more creatively and productively help developers deliver solutions
that meet existing customer needs and generate new market opportunities.

The group's expanded responsibilities are a direct result of developer
requests to provide a fuller complement of marketing, business
development, and relationship management support. "In recent months, we've
seen a visible improvement in the way Apple regards the developer
community," said Duane Schulz, president, Now Software. "Apple has
actively sought our input, and these organizational changes show the
company is serious about integrating developer issues into its business
strategy."

Developers in key growth segments have endorsed the new structure. "We are
very pleased to see Apple increase its focus on developers' business and
co-marketing needs on a worldwide basis," said Alan Lefkof, president and
CEO of Farallon. "I expect this will help Farallon and Apple do great work
together on a variety of compelling Internet and Intranet applications."

"Our developers face many challenges and opportunities in today's volatile
technology marketplace. Their support of the Macintosh platform is
dependent upon our ability to provide not only a rich technical
opportunity, but also a healthy business proposition," said Heidi Roizen,
ADR vice president. "We aim to deliver on both counts."

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, and
personal digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ: AAPL) develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific and engineering and government customers in over
140 countries.

DEVELOPER INFORMATION CONTACT:

For information about becoming an Apple developer, visit the Apple
Developer World Wide Web site at: http://dev.info.apple.com/ or contact
the Apple Developer Hotline by telephone in the U.S. and Canada at (408)
974-4897. In other countries, contact your local Apple representative. To
learn more about Apple's Worldwide Developers Conference, May 13-17, in
San Jose, call the fax-on-demand service at 1-800-510-4529 in the U.S. or
(415) 637-2609 outside the U.S. The WWDC World Wide Web site is located
at: http://www.info.wwdc.carlson.com/

Apple's home page on the World Wide Web: http://www.apple.com/
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
