iWORLD, Mecklermedia's Web site, Acquires BrowserWatch

April 22, 1996, Westport, CT--Mecklermedia Corporation (Nasdaq: MECK)
announced today that iWORLD, the leading Web site for Internet news and
resource, has acquired BrowserWatch, the leading browser news Web site.

"The acquisition of BrowserWatch further enhance and proves our commitment
to becoming the best Internet news and resources site on the web," said
Alan Meckler, chairman and CEO of Mecklermedia. "It represents the
excellent coverage of Internet news and analysis one can expect from
iWORLD now and in the future."

"BrowserWatch is a valuable new resource for our electronic magazine," said
Tristan Louis, publisher of iWORLD. "It is a welcome addition to our
resources, which already include The List, The Internet Shopper, iWORLD's
Electronic Commerce Guide, and Steve Harmon's twice daily Internet Stock
Reports. Dave Garaffa, the original creator of BrowserWatch, will stay on
as editor of BrowserWatch, providing the content BrowserWatch users have
learned to love."

"BrowserWatch and iWORLD's mission are essentially the same: to provide the
best editorial content regarding the Internet industry," said Garaffa. "I
am proud to join the iWORLD site and its great line of editorial
products."

Mecklermedia Corporation, based in Westport, Connecticut, is the leading
provider of Internet information through its publications INTERNET WORLD,
WEB WEEK, WEB DEVELOPER, and its Internet World Trade Shows, Web Developer
Seminars, and iWORLD Web site, http://www.iworld.com.
 
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