WEBCALL SOFTWARE SHOWCASED AT DEMO '96, TO BE FEATURED AT COMPUTER
TELEPHONY EXPO

Minneapolis-based Spanlink introduces WebCall at two of computer industry's
premier shows

MINNEAPOLIS-Spanlink Communications, a leading developer of Interactive
Computer Telephony software, has announced that its WebCall product was
one of fewer than 75 products invited to be presented at Demo '96.
Introduced in late January, WebCall is one of the first software
applications that allows a customer who is browsing a company's World Wide
Web site to talk to a live customer service representative on the
telephone with a click of a button. Spanlink is featuring its WebCall
product at the Computer Telephony Conference and Exposition in Los Angeles
(booth #656). 

Demo '96-hosted by PC Letter/InfoWorld Magazine Group in Palm Springs,
Calif., Jan. 28 through 31-features only the top computer-related
products, as selected by PC Letter editor/publisher David Coursey. A group
of fewer than 75 companies, including industry leaders such as
Hewlett-Packard and Microsoft, were invited to showcase new products at
the annual show. 

"We were extremely pleased to have Spanlink and WebCall recognized in a
high-profile forum such as Demo '96," said Brett Shockley, Spanlink's
chief executive officer. "The show reflects trends that will shape the
industry in the year ahead. WebCall is one of the products that's making
the Internet's evolution from a basic marketing medium into a two-way
business communications tool a reality."

WebCall links an organization's home page or Internet presence to a new or
existing call center system or customer service center. It is designed to
provide customers with convenient, secure access to companies, and it
allows companies more efficient, regular communication with their
customers through the Internet. 

"From a marketing perspective, it turns normally anonymous Web users into
customers by making it easy to talk to a company representative about the
product or service they are interested in," said Shockley. "WebCall
enhances electronic commerce on the Internet by letting a customer shop on
the Web, but buy from a real person." 

Shockley adds that WebCall offers companies more opportunities to sell
additional products or services once they get a customer on the telephone,
and it offers customers more secure transactions by allowing them to give
credit card information to a live person. 

Spanlink is marketing WebCall to companies in a wide range of industries
such as financial services and retail, and in a number of specific
applications such as sales and marketing, technical/product support and
customer account services. Spanlink markets WebCall through its own sales
force and through authorized dealers such as AT&T and Inacom. 

An interactive demonstration of WebCall is available on-line at
htto://www.spanlink.com. Customers who want more information can call
Spanlink Communications at (800) 452-8349. 

Spanlink Communications, an emerging force in the Interactive Computer
Telephone Integration and Voice Processing industries, develops software
solutions and provides turnkey systems and support services for customers
such as AT&T, Cigna, Compaq, Panasonic, Prudential, Shell, Star Tribune
(Minneapolis), USA Today, multiple Sparkasse banks in Germany, and many
other customers throughout Europe, Latin America, Canada and the United
States.

Spanlink Communications
One Main Street SE
Minneapolis, MN 55414
612-362-8000,  fax 612-362-8300
 
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