Apple's New Power Macintosh Family Delivers Greater Performance and Value

Processor Upgrade Cards Available to Ramp Up Existing Power Macs to 132MHz;
Systems Now Support Up to 200MHz

CUPERTINO, California--April 22, 1996--Expanding upon the breakthrough
price and performance value offered in its award winning Power Macintosh
line, Apple Computer, Inc. today introduced four new faster Power
Macintosh models. The new line includes two machines with RISC-based
PowerPC 604 microprocessors running at 150MHz; all new systems support up
to 200MHz. Apple also unveiled standalone microprocessor cards that enable
customers of previous Power Macs, with the innovative processor upgrade
feature, to move up to 132 MHz performance.

Available today in most regions worldwide, the new line-up includes the
Power Macintosh 9500/150, Power Macintosh 8500/150 and 8500/132, Power
Macintosh 7600/120 and Power Macintosh 7200/120. The Power Macs offer new
features that improve performance by as much as 50 percent over previous
systems. In addition to increasing the clock speeds of the PowerPC
processors, Apple also added PowerPC 604 performance to the mid-range
product and a standard 256K level 2 cache to most models. Apple also
increased the value of Power Macintosh systems by expanding the minimum
entry-level hard drive configurations to 1.2GB.

"The ability to deliver this new round of powerful Power Macintosh systems
clearly underscores the benefits Apple sought to realize when adopting a
RISC-based platform," said H.L. Cheung, vice president of Apple's Desktop
Products Division. "These new machines combine significant hardware
performance improvements to the PowerPC chip and the new MacOS to provide
Apple customers with a big boost in performance and the system stability
they expect."

All new models ship with the industry's easiest-to-use operating system,
System 7.5.3, preinstalled. The new operating system significantly
enhances overall system stability, provides more PowerPC-native components
and updated network communications via Open Transport 1.1, while
delivering additional improvements to key Apple technologies including
QuickTime, QuickDraw 3D and PlainTalk. All of the new Power Macs also come
bundled with the Apple Internet Connection Kit, which includes Netscape
Navigator 2.0 and Claris Emailer Lite, among other programs.

New Power Macs

Aimed at entry-level business users, the new Power Macintosh 7200/120
provides clock-speed improvements over the current Power Macintosh 7200/90
and Power Macintosh 7200/75, and is available with or without onboard L2
cache. For example, the new Power Mac 7200/120 with L2 cache provides up
to a 50 percent performance improvement over the current Power Mac
7200/90.

Ideal for education, corporate applications and low-end publishing, the new
Power Macintosh 7600/120 adds the PowerPC 604 microprocessor, a 256K L2
cache and clock speed improvements to provide up to a 50 percent
performance improvement over the current Power Macintosh 7500/100.

Geared toward high-end publishing, multimedia applications and Internet
authoring, the new Power Macintosh 9500/150, Power Macintosh 8500/150 and
8500/132 are higher clock-speed versions of the current Power Macintosh
9500/132, 9500/120 and Power Macintosh 8500/120. The new Power Mac
9500/150 and Power Mac 8500/150 both provide up to a 25 percent
performance improvement over current models.

Some models are available in several RAM and hard disk configurations,
including:

Model                         Configuration              Apple Price*

Power Macintosh 9500/150      16/2GB/CD/Video/L2              $4,799

Power Macintosh 8500/150      16/2GB/CD/L2                    $4,699
Power Macintosh 8500/132      16/1.2GB/CD/L2                  $3,899

Power Macintosh 7600/120      16/1.2GB/CD/L2                  $2,999
Power Macintosh 7200/120      16/1.2GB/CD/L2                  $2,299
Power Macintosh 7200/120       8/1.2GB/CD                     $1,899

* Expected U.S. Apple price (does not include monitor and keyboard); prices
may vary in international markets

The new Power Macintosh line also includes the Power Macintosh 7200/120 PC
Compatible, a system that runs MS-DOS, Windows and the Macintosh operating
system to give customers access to more software applications than with
any other desktop computer. The system is based on the Power Mac 7200/120,
preconfigured with either a powerful Pentium 100MHz card or an entry-level
586 100MHz PC Compatibility card; U.S prices are expected to start at
$2,599.

Processor Cards and Logic Board Upgrades

Apple's new Power Macintosh Processor Upgrade Card 132MHz and Power
Macintosh Processor Upgrade Card 120MHz, expected to sell in the U.S. for
$899 and $599 respectively, are designed to protect the hardware
investment of current customers. These PowerPC 604 processors provide
significant performance increases over the PowerPC 601 processor that is
standard in the Power Mac 7500/100. Processor cards are expected to be
available in May.

"Apple introduced the innovative processor upgrade slot for the Power
Macintosh last summer and we are now delivering fast and affordable
processor upgrades that allow our Power Mac 7500 customer to move up to
PowerPC 604 performance," said Byran Longmire, product manager for Power
Macs. "In addition to many other advanced Power Mac features, most of the
new Power Mac systems include processor upgradeability support of up to
200MHz, a feature that continues to protect our customers' investment for
the future."

Also announced, the 8500 Logic Board Upgrade enables the upgrade of the
Macintosh Quadra 800, Macintosh Quadra 840AV or Power Macintosh 8100 to a
Power Mac 8500. A 7600 Logic Board Upgrade is also available for customers
of the Power Mac 7200 who want to gain the processing power of the
powerful PowerPC 604 chip and L2 cache capabilities of the new Power Mac
7600. The 8500 Logic Board Upgrade is expected to sell in the U.S. for
$1,799, while the 7600 Logic Board Upgrade is expected to sell in the U.S.
for $1,299. To allow customers flexibility in choosing processor
clockspeed, logic board upgrades do not include a processor card. Logic
board upgrades are also expected to be available in May.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software and personal digital assistants.
Headquartered in Cupertino, California, Apple (NASDAQ:AAPL) develops,
manufactures, licenses and markets products, technologies and services for
the business, education, consumer, scientific and engineering, and
government markets in over 140 countries.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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