Apple and Motorola Step Up Momentum of PowerPC Systems and Mac OS Platform
in China

Companies Launch Joint Education Software Development Program in China

Beijing, China - March 29, 1996 - Apple Computer International Ltd. and
Motorola, Inc. today announced joint strategies to develop the PowerPC
market in China, with a significant focus on education. The companies
strategies' underscore their commitment to helping China by providing the
tools to develop its own resources and achieve its goal of building a
world-class software industry.

The two companies will focus on developing the Chinese market through
strategic relationships with members of the Chinese hardware and software
industries. Also, Nanjing Power Computing Ltd., Motorola Computer Group's
joint venture with Panda Electronics Group in China, will start production
of Mac (OS compatible PowerPC desktop systems later this year.

"Motorola's manufacturing capabilities and strong brand awareness in China,
coupled with Apple's recognized leadership role in the education market,
uniquely position us to grow PowerPC technology and the Mac OS in this
globally influential developing market," noted Dr. Kenneth Kin, Vice
President and Director of Asia Pacific/Japan Operations for Motorola
Computer Group. "We are committed to increasing Mac OS market share growth
and to offering more supplier choice for Chinese users in education and at
home."

"PowerPC microprocessor-based Macintosh desktop systems running the Mac OS
are uniquely suited to serve the Chinese market in the education and
consumer areas," said Robin Abrams, Managing Director of Apple Asia. "We
are delighted to be working with partners like Motorola and the Chinese
government as part of Apple's drive into the education market in China."

Joint Software Developer Program

Apple and Motorola are cooperating in a joint education software
development program to spur the development of curriculum software tuned
to the needs of Chinese teachers and students in primary and secondary
schools. Apple plans to work with the National Center for Audio-Visual
Education to create multimedia-rich resources, such as text, clip-art,
video and music, for use in teaching a wide range of subjects, including
social sciences, languages, mathematics and Chinese culture. Separately,
Apple is working with several universities that specialize in training
teachers, including the Eastern China Normal University in Shanghai, to
set up centers to instruct teachers on how to create curriculum software
on Macintosh computers. With the resources and easy-to-use development
tools, the teachers will be able to create "courseware" specifically
targeted at China.

"At Apple, we believe teachers are the best developers for curriculum
software," said Vincent Tai, General Manager of Apple China. "We are
confident that China's teachers will quickly adapt the multimedia
resources to create compelling learning solutions for use in the
classroom." Motorola and Apple will both contribute to the software
development program by providing PowerPC microprocessor-based Macintoshes
for content development, as well as development training and support.

"China represents a huge educational PC market opportunity - in 1995, there
were more than 200 million Chinese children between the ages of five and
14," said Dr. Kin. "The Mac OS is the world's preferred platform for
learning, and Panda will be able to support the low-cost education and
home markets with systems assembled in Nanjing."

Motorola's Computer Group (MCG) reiterated today that Nanjing Power
Computing Ltd., its joint venture with Panda Electronics Group in China,
will start production of Mac OS compatible PowerPC desktop systems later
this year. The move follows last month's announcement of MCG's agreement
with Apple Computer, Inc. to license the Mac OS operating system. This
licensing agreement applies to version 7.5.x and includes access to the
next major release of the operating system. MCG is the first licensee to
be able to sub-license the Mac OS with its motherboards and private-label
systems to the OEM marketplace. Motorola will sell, support and service
Mac OS compatible PowerPC desktop systems, positioning MCG as a premier
supplier of PowerPC platforms.

In China, this will benefit computer customers by providing them additional
sources for Mac OS compatible systems, and a broader range of feature-set,
price, support and distributed choices. It also provides China's growing
Mac OS software developer community with an exciting business opportunity
for existing as well as for new markets.

The Motorola licensing agreement is another step in Apple's transition to a
broadly open licensing model. Since it first announced its intention to
license the Mac OS in September 1994, Apple has committed itself to
creating a successful business opportunity for its licensees and has
followed a two-phase strategy. In the first phase, Apple has focused its
efforts on a relatively small number of licensees, in order to provide
them with the level of technical support they needed to successfully
implement Apple's proprietary hardware design.

Apple is now moving into the second phase of its licensing strategy, made
possible by the availability of the PowerPC Platform specification. This
open hardware architecture based on the powerful PowerPC RISC
microprocessor enables an open, flexible licensing model. The PowerPC
Platform is a set of specifications that defines a unified personal
computer architecture and brings the combined advantages of the Power
Macintosh platform and the standard PC environment to both system vendors
and users.

Today's announcement is another strong sign of the industry momentum and
the unique technological potential of the PowerPC microprocessor, jointly
designed by the Apple, IBM, and Motorola alliance.

Apple Computer International Ltd., based in Hong Kong, is one of three
subsidiaries that comprise Apple's fastest growing division - Apple
Pacific. Apple Computer, Inc., a recognized innovator in the information
industry and leader in multimedia technologies, creates powerful solutions
based on easy-to-use personal computers, servers, peripherals, software,
on-line services, and personal digital assistants. Headquartered in
Cupertino, California, Apple (NASDAQ: AAPL) develops, manufactures,
licenses and markets solutions, products, technologies and services for
business, education, consumer, entertainment, scientific and engineering
and government customers in over 140 countries.

Motorola's Semiconductor Products Sector (SPS) fully supports a broad-
based family of scalable, high-performance PowerPC microprocessors for the
Mac OS operating environment. In addition to the microprocessor family,
SPS provides comprehensive support for building computer solutions based
on the PowerPC Platform including system and software development tools,
compatible chip sets, reference design systems and open firmware. Motorola
SPS will expand on these offerings to include support for the
Mac-compatible market.

The Motorola Computer Group is a worldwide hardware and software platform
supplier to companies that provide computer solutions. MCG is comprised of
three areas of focus: embedded technologies, technical OEM systems and
commercial systems. MCG's strategy is to deliver high-performance PowerPC
platforms and solutions for Windows NT, Mac OS, AIX, and Solaris operating
systems for targeted areas such as graphics-intensive applications,
multimedia and the Internet.

MCG corporate headquarters, along with regional headquarters for Latin
America, are located in Tempe, Ariz. Regional European headquarters are
located in Maidenhead, United Kingdom and Hamburg, Germany. European
channel headquarters are located in Paris, France. Headquarters for MCG's
Asia Pacific region are located in Hong Kong.

Motorola, Inc. (NYSE:MOT) is one of the world's leading providers of
wireless communications, semiconductors, and advanced electronic systems,
components, and services. Major equipment businesses include cellular
telephone, two-way radio, paging and data communications, personal
communications, automotive, defense and space electronics, and computers.
Motorola semiconductors power communication devices, computers and
millions of other products. Motorola's 1995 sales were $27 billion.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/

Motorola home page on the World Wide Web: http://www.mot.com/PowerPC/

Motorola Computer Group's home page on the World Wide Web:
http://www.mot.com/computer/
 
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