Apple Computer and Associated Press Broadcast Services to Develop
Next-Generation Newsroom Computer Systems

LAS VEGAS, Nevada--April 15, 1996--Apple Computer, Inc. is working with
Associated Press (AP) to develop integrated solutions to target
next-generation newsroom automation solutions in the broadcast news
market. The agreement between Apple and Associated Press involves joint
technology initiatives, as AP develops Mac OS-based products to target
this emerging market.

Apple currently has a significant market presence in the film and
television industries. With digital media technologies such as Apple's
QuickTime, the de facto cross-platform digital video industry standard,
coupled with third-party video solutions for production and
post-production, the Apple Macintosh has become the best integrated
platform for graphics, audio and video. The first AP Mac OS-based products
are expected to be available later this year and are currently being
trialed at BBC (British Broadcasting Corporation) in London, England.

"AP, with Apple's help, is taking a lead in shaping the future of newsroom
computer systems for broadcast stations and networks around the world,"
said to Lee Perryman, deputy director of AP's broadcast division, who
heads the technology development group in Washington, D.C. "These
next-generation solutions will give journalists easy-to-use, integrated
access to news text, video, audio and graphics."

"Apple is targeting information-age enterprises that best exploit Macintosh
differentiation to deliver value-added solutions for the customer," said
Satjiv S. Chahil, Apple's senior vice president of corporate marketing.
"With partners such as AP, Apple will be an integral part of the newsrooms
of the future. The presence Apple currently has in the broadcast and
entertainment markets not only give us a great opportunity to become a
market leader in the newsroom systems market, but also allow us to pioneer
media-rich information systems of the future."

Next-Generation Newsroom Automation Solutions

Newsroom automation solutions put the news-gathering process in the hands
of reporters and editors, delivering interactive media and news reports to
their desktop personal computer. Newswire reports, archives of video and
audio footage, even reports from the Internet can be used by the reporter
to collate a news story to be aired on TV or radio. The interactive nature
of these systems allows news editors to build entire news shows on their
desktop personal computers, including scripts, running times of individual
news items, running orders and story approvals. The system also gives news
editors the flexibility to change news reports on the fly as new
information comes to light, and change the running order of stories while
the news program is on the air.

As the news market becomes more and more competitive, these next-generation
solutions are expected to become a major source of competitive advantage
for news-gathering organizations.

Associated Press provides news, audio, graphics, video and software
services to more than 15,000 television stations, radio stations, networks
and newspapers in 112 countries. Founded in 1848, the Associated Press is
a member-owned cooperative, with 3,421 staffers in 236 bureaus worldwide.
Its broadcast division is based in Washington, D.C.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software and
personal digital assistants. Headquartered in Cupertino, California, Apple
(NASDAQ: AAPL) develops, manufactures, licenses and markets solutions,
products, technologies and services for business, education, consumer,
entertainment, scientific & engineering, and government customers in over
140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263- 3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800- 538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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