AT&T enhances Internet directory of toll-free numbers

APRIL 8, 1996 -- PARSIPPANY, N.J. -- AT&T today announced a full-featured
Internet version of its Toll-Free Directory. In addition to the toll-free
telephone numbers of the more than 150,000 businesses listed in the
directory, the Internet version will give customers quick and easy on-line
access to those companies through electronic links to their advertising
and home pages.

Businesses may choose from a number of advertising options in the Internet
version of the AT&T Toll-Free Directory, ranging from a full-screen color
ad to a complete four-screen ad site with e-mail capabilities. AT&T said
users of the Internet version of the directory will be able to link to
business ads or web sites simply by clicking on the advertisers' listings.
In addition, businesses can opt for features such as enhanced directory
listings, links to multiple web sites, and listings in additional or
related categories in the directory.

"With the phenomenal growth of the Internet, advertising in AT&T's enhanced
Toll-Free Directory is a simple and cost-effective way for businesses to
reach new and existing customers worldwide," said Patricia Selden,
publisher of Yellow Page Directories at AT&T. Selden said the new
directory features have tested successfully with selected business
customers across the country.

Among the companies testing the directory was The Vermont General Store in
Woodstock, Vt., a retail and mail-order firm specializing in unique
country wares. The company, which had no prior on-line experience, saw a
10 percent jump in customer catalog requests and tripled the number of
corporate inquiries during the first month of the trial.

"My great-grandfather started this business in 1886 and advertised by
stuffing catalogs in local mailboxes," said Jireh Billings, owner of The
Vermont General Store. "More than a century later, AT&T is offering us a
new and exciting way to continue that tradition of building and expanding
our business." Billings said the success of the trial quickly convinced
him that advertising on the Internet is an easy and highly effective way
to reach customers.

AT&T, which recently began providing easy-to-use, affordable Internet
access through its AT&T WorldNet service, said the enhanced directory will
be launched as part of the company's strategy to offer innovative packages
of services, including on-line, local, long distance and entertainment
services. While the Toll-Free directory is available to any user on the
Internet, AT&T WorldNet subscribers will have ready access to the
directory through that service.

The directory will include listings for AT&T business customers with
nationally listed 800 numbers, as well as those using the new 888
toll-free prefix. The AT&T Toll-Free Directory is available on the World
Wide Web at http://www.tollfree.att.net, or in print through leading
bookstores nationwide. Business customers interested in AT&T Toll-Free
Services can contact their AT&T account executive or call 1-800-222-0400.

Catalogues and additional information about The Vermont General Store,
along with access to the company's home page, are available on-line
through the AT&T Toll-Free Directory. Customers can also contact The
Vermont General Store directly by calling 1-800-344-6668.

For more information, reporters may contact:

 Doug Idleman
 908-221-3950
 idleman@attmail.com

 Mike Cuno
 908-221-5563
 mcuno@attmail.com

For more information about AT&T Toll-Free Services, business customers
should contact their AT&T account executive or call 1-800-222-0400.
 
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