Adobe Press Introduces Designing Business

Author/Designer Clement Mok Examines the Process of Doing Business on the
Web

NAB, Las Vegas (April 15, 1996) (Nasdaq: ADBE) -- Adobe Press, a joint book
publishing venture between Adobe Systems Incorporated and Macmillan
Computer Publishing USA, today announced Designing Business, by Clement
Mok, one of the premier information architects of the digital age.
Designing Business is expected to be available June 1, 1996, for $60.

Clement Mok understands the computing medium as few others. With the
clarity of a great designer, he enlists the tools of his tradetext,
diagram, graphic and CDto overlay order upon the virtual worlds of the
computer, the Internet and the hybrid medias they are creating. The
computer, Mok asserts, forces us to examine the underlying structure,
intent and context of our enterprises, all traits that bind
design,business and technology into a single, common informational
discipline. Designing Business is the most revealing of business books,
the most sought after of design studies and a man-date for technologists
and computer enthusiasts of every order.

"Designing Business takes the reader through the difficult business
propositions of a new digital world order," said John J. Kao, Harvard
Business School, Cambridge, Mass. "Once you make the conceptual leap from
analog to digital business models, only a book such as Designing Business
can help make things tangible and real again. It is a gem of
understanding, an unmatched accomplishment."

A dual-platform CD-ROM enclosed with the book exhibits interactive
prototypes of multimedia brochures, interactive television and Web sites
as developed by Studio Archetype (formerly Clement Mok Designs, Inc.), one
of the most sought-after interactive design agencies in the world.

"Business must change its thinking when dealing with the computing medium,"
said Charles Geschke, Adobe System's president. "Corporations and
two-person start-up companies are vying for the same customer, and
corporate size is not a barrier to entry. This is where Clement's book is
so vital. Those who provide value in their information, value in their
visual richness and value in the business relationships they establish
digitally will be the winners."

Designing Business by Clement Mok is expected to be available June 1, 1996,
for $60. Books from Adobe Press examine the art and the technology of
creating, displaying, printing and communicating digital documents. Adobe
Press books are authored, designed and produced by Adobe Systems, then
published and distributed by Macmillan Computer Publishing. Adobe Press
books are available only through Macmillan Computer Publishing
(1-800-428-5331) or wherever computer books are sold. Macmillan Computer
Publishing USA publishes books for computer users of all experience levels
and is headquartered in Indianapolis, Indiana. Macmillan Computer
Publishing USA is a division of Simon and Schuster, which is the
publishing operation of Viacom Communications Inc.

Based in Mountain View, Calif., Adobe Systems Incorporated is the world's
third largest personal computer software company, with 1995 revenue of
$762.3 million. The company develops and sup-ports products to help people
express and use information in more imaginative and meaningful ways,
across all print and electronic media. Founded in 1982, Adobe helped
launch the desktop publishing revolution. Today, the company offers a
market-leading line of application software and type products for creating
and distributing visually rich communication materials; licenses its
industry-standard technologies to major hardware manufacturers, software
developers and service providers and offers integrated software solutions
to businesses of all sizes. For more information, see Adobe's home page at
http://www.adobe.com on the World Wide Web.

Additional book information:

Pub. Date: June 1, 1996 ISBN: 1-56830-282-7 272 pages; CD-ROM; softcover
$60 USA, $81.95 CANADA full-color text (over 500 illustrations) 60,000
first printing; national advertising; national media coverage Published by
Adobe Press/Macmillan Computer Publishing USA
 
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