DESIGNING FOR THE WEB: GETTING STARTED IN A NEW MEDIUM
By Jennifer Niederst with Edie Freedman
180 pages, ISBN: 1-56592-165-8, $24.95

We've just released "Designing for the Web: Getting Started in a New
Medium." Written by O'Reilly designers who were pioneers on the Web, this
book gives you the basics of web design--the information you need to hit
the ground running.

Author Jennifer Niederst garnered her expertise the hard way. Way back in
1993, she designed O'Reilly's Global Network Navigator (GNN),the first
entirely Web-based publication. Looking back at her plunge into the new
world of Web design, Niederst says, "I wished at the time that there was
just one place I could go to quickly learn all the technical stuff,
without having to ferret it out myself, so I could get on to doing what I
enjoyed the most--designing!" In "Designing for the Web," Niederst and
co-author Edie Freedman share the painstaking lessons they learned about
basic principles, special techniques, and workarounds for effective Web
design.

"Designing for the Web" doesn't teach you how to design. Instead, it aims
to help you adapt your skills to the Web. It's a practical guide to the
unique considerations of Web design. Although the book is aimed at
designers, the techniques in this book are useful to anyone who wants to
put graphics online.

"Designing for the Web" includes:

 > A brief introduction to the Web
 > A step-by-step tutorial on putting together a Web page from scratch
 > Pointers on creating graphics that are optimized for the Web
 > Recommendations for reducing download times of images
 > Instructions for transparency and interlacing to Web graphics
 > A discussion of the impact of different browsers and platforms on
   Web design
 > A listing and demonstration of the HTML tags used for design
 > Tips on using background images and colors in Web pages
 > Guidelines on navigational and orientation aids, and on
   conceptualizing a Web site as a whole

This book and other O'Reilly products are available in the Americas, Japan,
Oceania, and Eastern Europe through bookstores, or directly from the
publisher (credit card orders 800-889-8969 in the US & Canada; Email
order@ora.com). GSA # GS-02F-6095A. For a list of our international
distributors, access the Web and gopher servers listed below.

O'Reilly's Catalog and Resource Center can be accessed on the Web
 at http://www.ora.com or through gopher or telnet to gopher.ora.com
(telnet login: gopher)

For Information: Phone 707-829-0515 (800-998-9938 in US & Canada); Fax
707-829-0104; Email info@ora.com; or write O'Reilly & Associates, 103A
Morris St., Sebastopol, CA, 95472, USA.
 
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