COMPANY'S 21st CENTURY MARKETING STRATEGY PROPELS CLIENTS TO HIGHER
PROFITS.

"Interactive convergence" allow advertisers to simultaneously market
products/services on television and the Internet.

BOCA RATON - When Interactive Multimedia Network clients travel the
information super-highway to Profit City, they follow some simple
directions: drive through IMN's popular family Internet shopping site,
"Shop-the Net", take a turn at IMN's home shopping interactive television
sitcom, "Shopping-the-Net" and then turn at the multimedia CD-ROM. It's a
road map to success that has taken IMN clients to higher profits and has
exposed them to millions of new customers locally, nationally and
globally.

IMN, a soon-to-be-public, Florida-based company with more than two decades
of experience in successfully marketing products and services, is
pioneering a 21st century marketing concept called "Interactive
Convergence" - the integration of multimedia components, including the
Internet and conventional broadcast, cable and satellite television
outlets - to simultaneously mass market products and services.

IMN is also breaking new ground with the introduction of its
'sit-commercial', a merger of two of television's most venerable formats -
the situation comedy and the infomercial. Created as part of the
"Shop-the-Net" convergence package, the 'sit-commercial' merges
entertainment-oriented storylines with advertising-oriented content. The
show will be aired on three major cable networks, including a satellite
up-link, as well as hundreds of broadcast television stations, and will
reach more than 57 million households nationwide.

"The concept is revolutionary. The impact, significant," say IMN's
Corporate Director of Marketing, William J. Auletta. "By simultaneously
using television, including innovative shows such as our home shopping
sitcom, direct response commercial and infomercials, each designed to tie
in directly to our Internet shopping services, companies are afforded 'new
channels of distribution', enhanced targeting capabilities and
unparalleled multimedia frequency, reach and penetration for a fraction of
the cost of conventional advertising buys. We also increase product and
service awareness levels to retailers, distributors and wholesalers, using
the Internet for the exchange of information."

Auletta says IMN is using its innovative interactive convergence package to
bolster sales and usage for "Shop-the-Net", which can reach 40 million
subscribers globally. Projections place the Internet subscriber base at
100 million within two years.

"Convergence allows consumers to easily access interactive multimedia
shopping options at their convenience," proffers Auletta. "They can browse
our Internet Family shopping sites, watch our "Shop-the-Net" interactive
television shopping broadcasts and/or us our CD-ROM. And they can order
merchandise from each."

A creative revenue-sharing plan involving IMN, its clients and TV stations
nationwide makes the convergence scenario and even more attractive and
cost-effective marketing strategy for everyone, Auletta says.

For more information on IMN, "Shop-the-Net" (http://www.shop-the net.com),
the 'sit-commercial project and/or other IMN services, please contact
William J. Auletta at 800-373-8667 or email to imnet@shop-the-net.com.

Contact: William Auletta
Voice: 800-373-8667
Email: mgr@shop-the-net.com
 
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