INTRODUCING SHOT LOGGER FOR NEWTON OS 2.0 AT NAB

WIRELESS LOGGING FOR NONLINEAR EDITING!

LAS VEGAS, Nev., April 15, 1996 -- At the 1996 National Association of
Broadcasters (NAB) Conference, Production Magic, Inc. today introduced
Shot Logger for Newton OS 2.0, the industry's first wireless system for
logging film and video footage on a Personal Digital Assistant.

Shot Logger captures key information about each take while the shoot is
happening, and allows users to determine on the set which footage to
digitize with nonlinear editing systems. The result? The tedious step of
reviewing raw footage prior to digitizing has been eliminated, and users
can go from set to edit instantly.

Taking advantage of wireless technology, Shot Logger transmits timecodes
from the source directly to a MessagePad handheld computer using Apple
Computer's award winning Newton technology. In addition to accurately
logging timecode "in" and "out" points for each take, Shot Logger allows
users to rate each take, enter detailed scene descriptions, numbers and
notes, and export a list of preferred shots for instant digitizing to
nonlinear editing systems.

Walk off the set and begin editing--

"Shot Logger fills one of the biggest needs that I have as a director and
producer-- saving time and money," said Michael Savino, Vice President of
Production Magic. "When nonlinear editing systems came into being a few
years ago they dramatically improved the post-production process, but
there was still one major flaw--logging the footage to determine what
should be uploaded for editing. In this industry, we're always fighting
the clock. The time it takes to review raw footage is almost as long as
the time it took to shoot it in the first place. With Shot Logger, I can
literally walk off the set and begin digitizing the raw footage...
instantly."

Filling the gap between filming and nonlinear editing--

While nonlinear editing has revolutionized the editing of film and video,
the weak link in the process is the time it takes to log and prepare the
footage for digitizing. Before the introduction of Shot Logger,
alternatives were few.

After the shoot, logging could be done by connecting a VCR to a desktop
computer and manually entering the data needed for digitizing taking
almost as much time as the shoot itself and adding extra expense.

Or a notebook computer could be connected via cable to a video deck or
source during shooting. This seriously limits both the movement of the
camera and the person doing the logging.

Roam the set freely--

In contrast, Shot Logger makes it possible to log footage, rate each take
and record production notes while the shoot is happening. Wireless
transmission of timecodes gives users and cameras alike the necessary
freedom of movement on the set. Combined with the price/performance and
portability of the Apple MessagePad, Shot Logger significantly speeds up
the post-production process and saves users both time and money.

The need for cables is eliminated by using Production Magic's beeper-size
916.5 MHz transmitter connected to the "timecode out" on the camera or
recording device. Timecode is sent to Production Magic's wireless PC Card
receiver that fits neatly in the MessagePad.

In addition to capturing timecodes, Shot Logger records scene names and
numbers, as well as reel names and numbers. Notetaking is assisted through
the help of pop-up windows, and unique pop-up pickers make it possible to
view all take and scene information easily. Takes are marked automatically
according to the user's preferences, with user notes attached to each
take. An upload checklist makes it easy to review and override which takes
to upload.

Supports Most Nonlinear Editing Systems--

The selected takes can be instantly uploaded to nonlinear editing systems
using the included LoggerLink software. Shot Logger lists import to:

  * Avid-Media Composer,
  * Data Translation- Media 100,
  * Scitex-Videocube,
  * Adobe Premiere,
  * Panasonic Post Box, and
  * Fast Video Machine.

Pricing and Availability__

Shot Logger retails for $2,295 and will be available this summer. Users
placing advance orders by April 30, 1996 can take advantage of an
introductory offer price of $1,995 which includes free software upgrades
for one year. Shot Logger includes:

  * Production Magic's Shot Logger PC Card
  * Production Magic's Wireless Transmitter
  * Production Magic's Shot Logger Software
  * Production Magics LoggerLink Software
  * Ruggedized Carrying Case

System Requirements--

System requirements for Shot Logger are an Apple Message Pad 120 and above
running Newton OS 2.0. Logger Link software supports Macintosh and Windows
3.1 or later.

Coming Soon--

In addition to Shot Logger, Production Magic is bringing a suite of
products to market specifically aimed at meeting the needs of the
broadcast, film and video industry.

Sound Logger for Newton OS 2.0 is designed for sound recordists who need
wired logging. NewsLogger for Newton OS 2.0 is designed for the news media
who need the capability to do continous takes.

Production Magic, Inc.

Headquartered in Colchester Vermont, Production Magic, Inc. is a
collaboration between Michael Savino, a national and international award
winning producer and director, and two Vermont companies: Green Mountain
Software Corporation, which specializes in the development of pen-based
computing applications, and Cambridge Engineering, Inc. which specializes
in wireless technologies. The privately held company was formed in 1995.

Press Contact: Ann Pettyjohn
802 864-0278
Ann@ProductionMagic.com
<http://www.ProductionMagic.com/>
 
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