rVision, Adelson Entertainment Launch "SALVO: The American Survival Guide"
http://www.salvo.com

The Issues-Oriented Web "Channel" Creates New Way for America's Youngest
Voting Bloc to Express Political Viewpoints

Los Angeles, CA-- As the 1996 presidential campaign surges to life, expect
"politics as usual" to be shot down in flames. February marks the launch
of SALVO (http://www.salvo.com), an advertiser-supported World Wide Web
"channel," designed by and for the media savvy, pragmatically diverse,
predictably unpredictable members of the mis-labeled "Generation X" -- a
group whose views of politics typically range from indifference to
contempt.

SALVO's production partners -- rVision, one of the nation's premiere World
Wide Web channel developers, and film, television and multimedia producers
Adelson Entertainment -- wanted to establish a place on the Net where
people most disillusioned by the political process and most inclined to
embrace a free opportunity to express their views could take action.

"SALVO will be a place where this audience will feel comfortable
`hanging-out' and talking about issues and ideas that really matter to
them," explains Brad Weston, a producer at Adelson Entertainment. "We
believe the views of this constituency, now instantly accessible to
politicians and the media on SALVO, can have a profound influence on the
'96 campaign and policy-making in general. Clearly the emerging political
medium for Campaign 1996 is the Internet, and SALVO promises to recast
contests over party ideology and personal peccadilloes into battles over
ideas."

Rock the Vote has endorsed the channel and will hyperlink its own web site
to facilitate voter registration for SALVO users. "We share a common goal
to motivate young voters," says Ricki Seidman, the organization's
executive director. "We believe that SALVO, with its graphically appealing
content, will succeed in attracting a following and contribute to the
empowerment of this generation. We're delighted that visitors to SALVO can
link directly to the Rock the Vote web site (www.rockthevote.org)."

"SALVO blends a visionary concept -- stimulating breadth and depth of
content and spectacular graphics to offer an experience that promises to
do for politics what MTV did for music," says rVision's senior creative
director Jim Evans, a visual artist who has worked with acts from Jimi
Hendrix to Smashing Pumpkins. "SALVO's mission is to create and motivate a
voting bloc of individuals otherwise known as free thinkers. We want to
inspire people in our generation to play an active role in their community
and in political life."

SALVO features twelve issue-oriented sections with tales from the battle
lines of environmentalism, social justice, personal freedom, and every
other barbed facet of American politics. Conservative, liberal and gonzo
commentators from the art, entertainment, activist and political sectors
will offer their own spin on issues and political proceedings, and SALVO's
calendar of events will include live, on-line debates from all sides as
well as "celebrity" guest chats.

Far more than a static "ROM" experience, SALVO is a collaborative product
of both its creators AND its users. From the moment SALVO goes on line, it
will begin to evolve and involve-- to aggressively bring the user and the
political world together. Individuals and groups will compete to shape its
content. Users will find a trove of hyperlinks and downloadable
information to act on their political impulses. Global chat rooms will
enable visitors to discuss a number of topics at any time -- with
political leaders, intellectuals, controversial figures, corporate CEOs or
just among themselves. Want Newt's email address? Want to learn how to
register to vote? Register a gun? Want to sign or initiate a petition?
SALVO points the way.

In addition to Rock the Vote, many other political and advocacy groups
including The Heritage Foundation, The Republican National Committee, The
Democratic National Committee, 20/20 Vision, Friends of the Earth, GLAAD,
the Environmental Information Center, Greenpeace and the AIDS Action
Network have all endorsed the project and will provide content and
support. Commitments are pending from numerous other groups representing
constituencies from the Silent Majority to the lunatic fringe.

The digital equivalent of straw polls, SALVO will frequently query users,
who can register their support (or not) of candidates, issues and
policies, while a roving reporter will file dispatches from the campaign
trail. Adelson Entertainment's Brad Weston says he envisions SALVO as an
oracle, a resource both journalists and the public will use to "take the
pulse" of the electorate. "We foresee SALVO as a media outlet in its own
right, consulted by pundits and crackpots alike for the latest news,
commentary and interviews," he states.

Despite its intellectual depth, SALVO is highly entertaining. "When you mix
powerful information with equally powerful entertainment, you can hit the
consumer in the face like a fist," says rVision's Jim Evans. "By virtue of
its hard-hitting graphics and content, SALVO will appeal to the
disenfranchised and disinterested, but the channel is smart and
entertaining enough to attract a much wider audience."

And while unique, SALVO bears the unmistakable quality and creativity of
rVision, whose other cyber-credits include CRASHSITE (nominated for Cool
Site of the Year) and FilmZone (one of Entertainment Weekly's Top 10
multimedia experiences of 1995), which gave browsers an advance look at
such films as SEVEN, THE DOOM GENERATION and SHOWGIRLS (a site that drew
the largest single-day Web traffic ever).

Nothing like SALVO currently exists on the Web; it embodies the highest
aspirations of the Internet providing an UNCENSORED forum for political
discourse between citizens, and content from America's top writers
untempered by "pressure from upstairs." SALVO celebrates freedom of speech
and hopes to give back to American citizens something that has been
systematically taken from them over the last 200 years: a voice.

George Orwell envisioned a "1984" where Big Brother was watching our every
move. In 1996, SALVO points the camera in the opposite direction.

Contact: Ken Schramm, Baker, Winokur & Ryder
Voice: 310-277-6200
Email: kschramm@bwr-la.com
 
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