SALESKIT SOFTWARE UNVEILS RAPID PRODUCT DEPLOYMENT FOR SALES FORCE
AUTOMATION

SOFTWARE STRATEGY ENABLED BY UNIQUE BUSINESS DATA OBJECT ARCHITECTURE.

ST. LOUIS, MO -- February 19, 1996 -- SalesKit Software Corporation
announced today the release of SalesKit OPEN version 5.1, which
incorporates the company's latest architectural enhancements enabling
businesses to deploy sales force automation solutions in record time. "The
barrier to using SFA [Sales Force Automation] effectively for most
companies has been slow, painful development and deployment," said Wade
Baker, President of SalesKit Software. "We're knocking down those barriers
and taking out the pain with SalesKit OPEN."

RAPID PRODUCT DEPLOYMENT (RPD)

RPD is a two phased implementation methodology pioneered by SalesKit
Software to rapidly configure, install and deploy Sales Force Automation
systems in corporations. SalesKit OPEN ships with an extensive library of
over 2,000 objects. This extensive library includes business data objects
that enables customers, and integrators to roll out and deploy an authored
system which are easily modified to fit existing and future demands.

The SalesKit Base System is ideal for pilot use. It contains standard
business functionality such as account and contact management, opportunity
management, calendaring, products and sales. The flexibility of the Base
data model and data-driven nature of the application allows for an
"authoring" process to substantially enhance the unique value of the Base
System to a customer's needs. These are done without altering any
underlying code or the structure of the data model, and enables the entire
rapid deployment cycle. Subsequent refinements and enhancements are easily
made, making full deployment an interactive, user-driven process. "Studies
show that if the sales force doesn't like an SFA system, it doesn't get
used," said Bob Ingersoll, Vice President of Marketing for SalesKit
Software. "Using our RPD strategy, businesses and integration specialists
can get that essential feed-back from the field early on and roll it into
the SFA program."

EASILY CONFIGURED

SalesKit applications are rapidly configured through a process called
"authoring". Mapping customer requirements against a Base System, making
label changes to screens and attribute changes to the data model enable
these requirements. Screens in SalesKit OPEN are data-driven so
"authoring" involves altering data in system tables not source code. This
prepares SalesKit OPEN for full deployment in a matter of weeks, rather
than the many months other SFA programs may require. Rapid deployment and
extensive use is the key to the productivity and success of an automation
project. In addition, objects are easily created with the SalesKit's
exclusive WizKit development wizard, which allows integrators to customize
or build new enhancements and objects with minimal technical knowledge.

EASILY CUSTOMIZED

SalesKit's Core Integration Kit is a complete set of documented development
parameters, which ensure that client and integrator development are
compatible with future versions of SalesKit OPEN. Even greater flexibility
is offered by incorporating Visual Basic and Visual C++ object libraries.
Because SalesKit OPEN utilizes a Microsoft-centric object-oriented model,
integrators and in-house application designers can customize, tailor and
integrate SalesKit, Microsoft and other object libraries into the SalesKit
Integrated Development Environment.

OPEN ARCHITECTURE

Only SalesKit OPEN utilizes the unique strategy of publishing their API's
which permits integrators and customers to easily implement SalesKit OPEN
within their own environments. SalesKit OPEN uses proven industry
standards for extensible expansion, such as complete support for ODBC for
third-party databases. Interfaces to popular industry applications such as
MS-Office, Lotus Notes and many others leverage customer's investments in
current applications and data.

DESIGNED BY EXPERIENCE

SalesKit Software has over eight years experience in the sales force
automation market place, with customers in a wide spectrum of
agribusiness, manufacturing, finance, health care and service industries.
SalesKit's vertical market knowledge is built into extensive business data
object libraries. In essence, the virtual knowledge base of the entire
company's experience is incorporated in the SalesKit Open Object
architecture, taking much of the guesswork out of deployment.

BACKGROUND

Based in St. Louis and founded in 1988, SalesKit Software Corporation
provides high-end field force automation products and services to Fortune
1,000 companies and organizations. SalesKit Software is committed to
delivering scaleable field force automation technology that leverages
existing technology investments and seamlessly integrates and improves
data access, exchange and communications.

FURTHER INFORMATION: SALESKIT SOFTWARE HOME PAGE

For additional information on SalesKit Software products, pricing and
availability, customers can call 1-800-779-7205 or visit the SalesKit
Software web site at WWW.SALESKIT.COM. The web site contains product
literature, press releases, an on-line demo, links to business partners,
including Microsoft Corporation's new Sales Force Automation web site.

SalesKit Software
10845 Olive Blvd
St. Louis, MO 63141
800.779.7205 or 314.342.7205
fax 314.567.0439

 
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