MARKET POWER ANNOUNCES NEW VISUAL MATRIX SOURCE CODE PACKAGE

Source Code and Development Training Package Offers In-House Sales
Automation

(NEVADA CITY, CA)-Market Power Inc., maker of high-end sales automation
software, is pleased to announce the introduction of the Visual MATRIX
Source Code Package. The package enables customers to develop custom sales
automation systems without the time and risk traditionally associated with
in-house development projects. The Source Code Package is a solid
foundation, providing full-featured contact management, opportunity
management, sales forecasting and data synchronization.

"For the first time, companies that want to develop an in-house sales
automation and data synchronization system can now build upon the
foundation and technical support of a proven program like Visual MATRIX,"
said Rick Maltin, president and CEO of Market Power.

The Source Code Package also includes 60 hours of training for in-house
development staff. This ensures in-house developers are able to fully
utilize all aspects of the Visual MATRIX code. In addition to in-depth
training, full technical and development support is offered on an ongoing
basis. Given Market Power's experience in understanding sales automation
software requirements, a comprehensive training agenda can be tailored to
address the customer's specific needs without compromising proprietary
information.

Visual MATRIX was designed for companies who have unique requirements for
automating their sales forces. The Source Code Package accommodates
companies needing a system that can be adapted easily to a custom selling
process, ensuring a variety of sales forces can manage unique information
involved in the selling process. Designed to work with mixed and changing
technology environments, Visual MATRIX can be incorporated into a variety
of networks, databases, applications, communications systems and legacy
systems. Market Power calls this flexibility its "open application and
technology strategy," and further supports its openness as a vendor by
offering relationship options such as source code.

The advantage of open technology is Visual MATRIX's ability to run on a
variety of operating platforms and with various applications. Compatible
operating systems and networks include Windows 3.1, Windows `95, Windows
NT, IBM OS/2, Novell, Banyan and most client/server environments. In
addition, the software can operate with different and mixed databases
including SQL Server, Oracle, DB2/2, Watcom, Access and several others.
Fully OLE compatible, the system provides a seamless interface to
Microsoft Word, WordPerfect, Excel, PowerPoint, Lotus Notes, MS-Mail,
cc:Mail, Crystal Report Writer and more. Visual MATRIX also can provide
front-end access to custom applications and legacy systems.

A key element of the Visual MATRIX Source Code Package is Visual Linx, an
advanced data synchronization system that links databases between
headquarters, branch offices and remote users. With Visual Linx, a laptop
user has access to central database servers from the most remote
geographic locations. The system is fully compatible with a wide variety
of communications tools including MS-RAS, XcelleNet, cc:Mail, PCAnywhere
and many more. In addition, Visual Linx enables the designated central
office to assign accounts to remote users on an ad-hoc basis, making it
possible to instantly realign territories and immediately implement
strategic business decisions. Given that data synchronization is commonly
the most difficult technical problem to overcome, Visual Linx will be a
welcome sight to many in-house development staffs.

Visual MATRIX Software Features

Visual MATRIX packs a long line of powerful and unique features. The
software's elements were designed to provide an easy-to-use and
comprehensive approach to automated account management. Features include:

Contact, Opportunity and
Campaign Management
Simple Point-and-Click Interface
Sales Forecasting
Sales Funneling
Lead Tracking
Team Selling Support
Competition Tracking
Scheduling
Product History
Call History
Sales Cycle Analysis

Market Power, a member of the Drake International group of companies, is a
leading developer and pioneer of sales automation technology and has
successfully produced several generations of sales automation systems. For
additional information contact: Ron Cagle, Market Power Inc., 101
Providence Mine Road, Nevada City, CA 95959. Voice: (916)265-5000. Fax:
(916) 265-5171.

Contact: Tina Wilmott,THE TERPIN GROUP
Voice: (415) 344-4944.
Email: twilmott@terpin.com
 
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