Micrografx is Winning with Its Windows 95 Strategy

Micrografx Achieves Strong Growth in Market Share and Dominates "Hot"
Lists

RICHARDSON, TEXAS (JANUARY 29, 1996) -- Micrografx, Inc. (NASDAQ: MGXI)
today announces that industry leaders are providing evidence of
significant market share growth and market demand for Micrografx products
for Microsoft Windows 95. The Micrografx product strategy, tied to
Microsoft Windows 95 and NT operating systems, is achieving recognition
from distribution leaders and driving dramatic market share growth,
according to PC Data.

"In early 1994, we recognized the opportunities presented by Microsoft's
32-bit operating systems," says J. Paul Grayson, chairman and CEO of
Micrografx. "We adjusted our business model, designed award-winning 32-bit
consumer and business graphics products, and developed a marketing
strategy to map to the adoption cycle. Now, we are beginning to see the
results of our efforts."

MICROGRAFX PRODUCTS TAKE SALES AND MARKET SHARE FROM COMPETITION

Leading distributors and industry researchers have recognized Micrografx
products as strong market performers. In December, all four Micrografx
products were listed on the Top 10 "Hot" list of Merisel, one of the
world's largest computer and software distributors. Tech Data, another
leading distributor, listed two Micrografx products on their "Hot" list
for November. Broad-based research on the November U.S. retail sales
information from PC Data--a Reston, Virginia research firm--reported that
Micrografx has increased its U.S. retail market share by more than 80%
since the release of Windows 95 in August, 1995.

OTHER RECOGNITIONS OF MICROGRAFX PRODUCTS FOR WINDOWS 95 INCLUDE:

 A#1 position for Hallmark Connections Card Studio on Merisel's
 Top 10 "Hot" list in the consumer product category for November,
 and

 ABC Graphics Suite as 4th best selling Graphics/Presentation/DTP
 title on Tech Data's November "Hot" list.

Micrografx develops and markets graphics software to meet the creative
needs of everyone who uses a personal computer. Founded in 1982,
Micrografx has become a leading software publisher by responding quickly
to customer and worldwide market needs. The company's U.S. operations are
based in Richardson, Texas, with a development office located in San
Francisco. International subsidiaries are located in Canada, the United
Kingdom, France, Germany, Italy, the Netherlands, Australia, and Japan.

Additional information on Micrografx is available on the Internet at
http://www.micrografx.com.

MICROGRAFX, INC.
1303 ARAPAHO ROAD
RICHARDSON, TEXAS 75081
(214) 234-1769
HTTP://WWW.MICROGRAFX.COM
SALES: 1-800-671-0144

 
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