Interoperability Testing Begins For New Videophone Standard Transmitting
Over Phone Lines

Steps Underway To Extend Standard For Operation Over Mobile Networks

SAN JOSE, CALIF. JANUARY 24, 1995 -- Leaders in the desktop
videoconferencing industry established a major milestone by testing
interoperability between their respective videoconferencing technologies
designed to work over standard telephone lines. This marked the first in a
series of interoperability tests for vendors of desktop videoconferencing
products using the newly drafted international telecommunications standard
H.324. Interoperability testing is critical to ensure that different
brands of videoconferencing products designed to work over standard
telephone lines will communicate with each other. The next step is to
adapt and test the H.324 standard for operation over mobile networks.

Creative and Intel hosted an event that brought industry participants
together for the interoperability testing. Creative, Intel, and Samsung
tested their respective desktop conferencing technologies, which are
products under development, for interoperability using the draft H.324
videoconferencing standard. This standard is intended to ensure that
videoconferencing products can connect to each other providing the same
worry-free connections end users experience with the telephone today. The
participants hope to accelerate product deployment through industry
collaboration and cooperation, including the adoption of testing
guidelines. Seven other companies contributing to the H.324 standard were
in attendance at the interoperability test.

The results of the testing event were delivered in a report to the
International Telecommunications Union (ITU) that developed and ratified
the H.324 communications standard for video, audio and data conferencing
over standard telephone lines.

"The interoperability tests are an important step in the orderly
introduction of desktop conferencing systems into the marketplace. I
strongly encourage other industry vendors to participate in future
interoperability testing sessions," stated Richard Schaphorst, chairman of
the ITU Experts Group, which has developed the H.324 videophone draft
standard. "The next step for the Experts Group that is now underway, is to
adapt the standard for operation over mobile networks; e.g. cellular,
cordless, satellite. This will extend and further enhance the value of the
H.324 standard now being tested."

"This exciting development will pave the way for standards-based
interoperable videoconferencing products that will communicate over
standard telephone lines," said Patrick Gelsinger, vice president and
general manager of Personal Conferencing Division, Intel Corporation. "Our
goal is to deliver ProShare&#153; video and data conferencing products for
customers to communicate with any other conferencing product over any type
of communication infrastructure."

"Interoperability testing is a dramatic step. The desktop conferencing
industry is rapidly moving forward to create a new class of communications
tools using the ubiquitous worldwide analog phone network, and evolving
the same tools to work over mobile networks" said Dr. Lung Yeh, vice
president of ShareVision products for Creative Labs Inc., a subsidiary of
Creative Technology Ltd. "Creative looks forward to providing ShareVision
products that interoperate with products from different vendors."

Creative Technology Ltd. develops, manufactures and markets a family of
sound, video and communications multimedia products for IBM-compatible
PCs. The company's Sound Blaster sound platform enables IBM-compatible PCs
to produce high-quality audio for entertainment, educational, music and
productivity applications, and has been accepted as the industry standard
sound platform for PC-based software. Creative Technology Ltd. was
incorporated in 1983 and is based in Singapore. Creative Technology's U.S.
subsidiaries include Creative Labs, Inc., E-mu Systems, Inc., Digicom
Systems, Inc. and ShareVision Technology, Inc. Creative also has other
subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore,
South Korea and Taiwan. The company's stock is traded on Nasdaq under the
symbol CREAF and on the Stock Exchange of Singapore.

Intel, the world's largest chip maker, is also a leading manufacturer of
personal computer, networking and communications products.
 
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