Apple Hosts Education Developer Forum to Inspire New Learning Solutions

CUPERTINO, California---February 23, 1996--More than 100 software company
executives and several industry and government luminaries are expected to
gather next week at Apple Computer, Inc. headquarters for the fifth annual
Education Developer Forum, a two-day conference designed specifically for
the creators of education products and services. This year's event, which
takes place February 29 and March 1, will address new models for learning
beyond the classroom, how to prepare for and navigate through rapid change
and why developing education products for the Macintosh platform makes
good business sense.

"For nearly 20 years, education customers have come to rely on Apple and
its partners to deliver the best learning solutions for the classroom,"
said Dr. Terry Crane, senior vice president of Education, Apple Americas.
"Today, the computer of choice for learning remains an Apple. Now, thanks
to advancements in multimedia and communications technologies, the
boundaries for how and where people use their computer are virtually
unlimited. For developers, this opens a new era of opportunity."

Market Forces Demand More and Better Learning Tools Several social and
economic forces are underway that will expand the market for electronic
learning materials in both the school and home.

On the first day of the Forum, Dr. Linda Roberts, director of educational
technology for the U.S. Department of Education, will address the goals
set forth by the Clinton Administration regarding school technology.
President Clinton has challenged educational institutions to strive to
create learning environments that both inspire and prepare children for
the workplace of the 21st Century.

One fundamental change underway at the state level is the redistribution of
funding for learning tools. Increasingly, states understand that to
effectively integrate technology into the curriculum, traditional textbook
funding must be redefined to accommodate the purchase, training and
support of electronic learning tools. Just two years ago, the annual
budget for textbooks in the U.S. was $2.16 billion. Analysts now predict
that state funding for electronic learning materials could reach $4
billion a year by the end of the decade.

"Technology has earned its place in the classroom," said Dr. Geoff
Fletcher, associate commissioner of the Texas Education Agency and a
speaker at this year's Forum. "In an era where access to information is
key, developers play an increasingly important role in tapping the power
of technology to deliver a new approach to learning." Dr. Fletcher, along
with other state representatives, will report on the progress of
technology adoption as an integral component of instruction and learning.

Another industry that is expanding rapidly the market for learning products
is the home. Today, computers have made their way into more than one-third
of homes, with the number even higher for families with children. Studies
show that educational CD-ROM titles consistently rate at or near the top
of retail sales charts, with localization of products for global markets
on the increase.

Apple's Developer Programs Provide Tools and Information The annual
Education Forum is presented free of charge to developers who are members
of Apple's Education Solution Provider (ESP) program, one in a family of
programs designed to meet the technical and marketing needs of developers.
For non-members, the cost is $295 per person. The ESP program welcomes
education developers of all types, curriculum software developers, content
providers, systems integrators, Internet webmasters, textbook publishers,
and telecommunications and media experts.

To register for the Education Forum, developers should call 415-327- 1703.
To find out more about the opportunities and resources available through
the ESP program, call 800-469-9523. To receive ESP information
electronically, write to esp.program@applelink.apple.com.

To complement its market-specific developer programs like ESP, Apple also
hosts an annual Worldwide Developer Conference (WWDC) each spring. This
symposium, which drew more than 4,000 attendees last year, provides
developers with in-depth information about the direction of existing and
emerging Apple technologies. WWDC is scheduled for May 13-17 at the San
Jose Convention Center.

Additional detail about WWDC can be obtained by calling 800-510-4529 to
request fax-on-demand information in the U.S., or by visiting Apple's
World Wide Web site at <<http://www.info.wwdc.carlson.com>

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, online
services, and personal digital assistants. Headquartered in Cupertino,
California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and
markets products, technologies and services for the business, education,
consumer, entertainment, scientific & engineering and government customers
in over 140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263- 3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800- 538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
