Apple's QuickTime Multimedia Technology to Support IBM's OS/2 Warp

Apple Technology Allows Multi-Platform Compatibility

CUPERTINO, California--February 15, 1996--As part of its commitment to
promoting multi-platform standards in the computer industry, Apple today
announced plans to make QuickTime technology available on OS/2 Warp from
IBM. QuickTime is a multi-platform standard used by content creators and
software tool vendors to store and play synchronized graphics, sound,
video, text, and music in multimedia applications.

"Today's announcement reinforces Apple's commitment to leverage its
leading-edge technologies into compelling and open standards," said Satjiv
Chahil, senior vice president and general manager of Apple's entertainment
and new media division. "Our agreement with IBM will accelerate the growth
and market value of the multimedia authoring and playback industry."

This agreement will make it easier for developers to create multimedia
applications for OS/2, and will enable developers to create OS/2 Warp
versions of multimedia titles that were originally created to run on
Macintosh and Windows. Desktop users, multimedia applications developers,
multimedia content providers, and OpenDoc multimedia parts developers will
all benefit from the expanded availability of QuickTime.

"QuickTime is the defacto multimedia standard for delivering digital video,
multimedia-based content and CD-ROM titles on personal computers and the
Internet," said Kai-Fu Lee, vice president of Apple's interactive media
group. "Today's announcement gives multimedia developers access to yet
another QuickTime-compatible operating system."

"The introduction of QuickTime for OS/2 Warp will expand the number of
multimedia titles available for OS/2 Warp customers," said Jim Gant, IBM
vice president, Solution Developer Operations. "QuickTime makes it easier
for developers to create multimedia applications for OS/2 that leverage
its unmatched preemptive multitasking and high-performance multimedia
support."

Bud Colligan, president and CEO of Macromedia, Inc. added, "We are excited
to see QuickTime being provided for OS/2 Warp. We have numerous
application developers using Macromedia Director who are excited to see
QuickTime support in OS/2 Warp. These developers are eagerly anticipating
the cross-platform benefits that will be provided by QuickTime and
Macromedia Director Player for OS/2 Warp."

"As a multimedia developer, I utilize QuickTime and AVI files in most of
the products I produce," said Razzaq A. Lodhia, president and CEO of
Videomation Interactive, Inc. "My business will be enhanced by being able
to offer projects on OS/2 Warp. I also believe those organizations solely
utilizing the OS/2 operating system will profit by being able to
successfully access video files."

QuickTime for OS/2 enhances the multimedia multi-platform advantages of
OpenDoc. OpenDoc QuickTime multimedia parts and documents can be developed
for and exchanged between the various OpenDoc environments. What this
means is that like OpenDoc, QuickTime will now run on multiple platforms
including the Mac OS, OS/2 Warp and Windows.

Developers can create the same product, using the same technology (OpenDoc
and QuickTime) to develop products that run on Windows, OS/2 and Mac OS.
This is a big win for the developer--only two APIs to learn vs many. The
end user is also a big winner; same product features/behavior on multiple
platforms.

Price/Availability/Support

QuickTime for OS/2 is expected to be available in early 1997. Pricing and
support information will be announced at a later date.

About IBM's OS/2 Warp

OS/2 Warp is the third generation of IBM's award-winning, 32-bit operating
system. It features impressive usability features, slimmed- down system
requirements and comes with a BonusPak of more than a dozen exploitive
OS/2 applications, including easy access to the Internet and CompuServe.
OS/2 Warp Connect, IBM's one-box solution of integrated networking
capabilities, began shipping in May of 1995. More than 6 million copies of
OS/2 Warp have been sold since it was launched, bringing the overall OS/2
installed base to over 12 million users.

About Apple Computer, Inc.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, online
services, and personal digital assistants. Headquartered in Cupertino,
California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and
markets products, technologies and services for the business, education,
consumer, entertainment, scientific & engineering and government customers
in over 140 countries.

IBM news releases are available on the Internet, via the IBM Home Page at
http://www.ibm.com.

The IBM Fax Information Service allows you to receive facsimiles of prior
IBM product press releases. Dial 1-800-IBM-4FAX and enter "99" at the
voice menu.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
