Mountain View, Calif. (February 8, 1996) (Nasdaq:ADBE) -- On February 8,
1996, the largest real-time, on-line, global photo shoot in history will
take place. The 24 Hours in Cyberspace project, a dream which has been
months in the planning, will finally become a reality in part because of
the advanced capabilities of Adobe Photoshop, the world's leading photo
design and production tool, from Adobe Systems Incorporated.

"Adobe Photoshop created the desktop imaging category five years ago and
continues to push the envelope of publishing, changing the way people work
with images and information," said Tom Melcher, chief operating officer in
charge of technology for 24 Hours in Cyberspace. "Now we're seeing the
applications developed for the desktop seamlessly transitioning into
incredibly powerful, easy-to-use Web tools. No one but Adobe could provide
the high-performance, cross-platform electronic publishing tools necessary
to make this ambitious undertaking a success."

The 24 Hours in Cyberspace project will showcase thousands of photographs
from hundreds of professional and amateur photographers from all over the
world. Adobe technologies are pervasive throughout the project, but the
real backbone is Adobe Photoshop, which is the industry standard for
working with digital images. Adobe Photoshop provides professional
designers, graphic artists and photographers around the world with the
tools they need for print and on-line publishing. Photoshop also offers a
consistent cross-platform solution with versions for Macintosh, Windows
and UNIX computing platforms, making it a natural fit for the 24 Hours in
Cyberspace real-time event.

"I can't think of any other tool that will allow us to take 80 of the top
editors in the world, represent-ing leading publications like TIME,
Newsweek and National Geographic, and get them working together fast on
mission-critical photo editing," said Melcher.Adobe Photoshop Enables
Global Photo Shoot In Cyberspace Real-Time Cyber-Journalism Comes of Age
With 24 Hours In Cyberspace

Mission Control in San Francisco is the physical site where images will be
received, edited and posted on the 24 Hours Web site in real-time on
February 8, and Adobe Photoshop is a key application for this entire
process. Selected for its ease of use and reliability, Adobe Photoshop for
Windows will be used by hundreds of professional photographers working on
NEC notebook computers in the field to edit and select images, and to
prepare them for transmission to Mission Control. Images will then be
edited using Photoshop for UNIX running on Sun UltraSPARC and
SPARCStations. Because the Photoshop software's interface is identical on
all platforms, professionals accustomed to working on the Macintosh or
Windows platform can easily move to a UNIX system with minimal effort.

Once the images are received at Mission Control, an elite team of editors
will use Adobe Photoshop to perform basic color correction and cropping,
save edited photographs as GIF files, and post them to the project's
central database. The plug-in architecture of Adobe Photoshop software
also allows for tight integration with other third party software used in
the project. In particular, the Illustra multimedia content management
database, designed to manage all of the content for the project, was
easily integrated with Adobe Photoshop by the 24 Hours in Cyberspace team.
They quickly wrote an interface for Illustra that automatically launches
Photoshop in one step and retrieves the selected image from the database,
a key advantage when working under tight deadlines. Once the image has
been edited in Photoshop it is seamlessly saved back into the database
because of the program's unique, open, plug-in architecture.

The 24 Hours in Cyberspace team has used a full suite of Adobe tools for a
variety of applications, including preparing press releases in Adobe
PageMaker, creating graphics in Adobe Illustrator, and authoring Web pages
in Adobe PageMill. The entire visual design of the 24 Hours Web site was
done using Adobe Photoshop and Adobe Illustrator. As the project has been
coordinated across platforms on a global scale, Adobe Acrobat has been
instrumental in exchanging documents across platforms. It is the only tool
which allows all parties to share information, regardless of the
applica-tion used to create a document, the computer platform, or file
format. Once it is saved as an Acrobat file, anyone else can read and work
with the document.

Adobe technology will continue to play a pivotal role even after the
February 8 event. A permanent Web site is expected to be finalized by
mid-March, created using Photoshop and Acrobat software. In the fall of
this year, the images collected will be published as a hard-copy book and
CD-ROM. Both the book and CD-ROM will be created using Adobe tools such as
Photoshop, PageMaker and Adobe Illustrator.

Based in Mountain View, Calif., Adobe Systems Incorporated is the world's
third largest personal computer software company, with 1995 revenue of
$762.3 million. The company develops and sup-ports products to help people
express and use information in more imaginative and meaningful ways,
across all print and electronic media. Founded in 1982, Adobe helped
launch the desktop publishing revolution. Today, the company offers a
market-leading line of application software and type products for creating
and distributing visually rich communication materials; licenses its
industry-standard technologies to major hardware manufacturers, software
developers, and service providers; and offers integrated software
solutions to businesses of all sizes. For more information, see Adobe's
home page at http://www.adobe.com on the World Wide Web.
 
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