AT&T introduces most comprehensive fax-to-data service

FEBRUARY 22, 1996 -- SAN JOSE, Calif. -- AT&T today introduced the most
comprehensive fax-to-data service for automatically converting incoming
faxes to electronic data for quick, cost-efficient and reliable delivery
into e-mail, EDI (electronic data interchange) or other messaging
formats.

For companies and organizations that handle high volumes of incoming
registration, warranty tracking, purchase orders, catalogue sales, order
entries or letters of credit, AT&T Fax-to-Data Service provides:

 faster order processing;
 faster claims and applications processing;
 database integration for greater accuracy and report generation;
 increased customer service;
 improved operational efficiencies;
 and advanced technology without capital investment.

AT&T Fax-to-Data Service can also serve as an alternative transaction
vehicle for customers who are not on the Internet or are using e- mail and
who rely on faxes for transactions-based services. A major resort chain
uses the Internet for marketing and advertising its properties. However,
since most of its travel agents' primary mode of electronic commerce is
via fax or phone, this chain is using the AT&T Fax-to-Data Service as an
enhanced registration choice. A major service company that administers
educational testing is using AT&T Fax-to-Data Service as a quick, easy way
for national and international students to submit their registrations for
scheduling.

AT&T Fax-to-Data Service incorporates a number of recognition technologies
to ensure complete accuracy in the conversion process. Optical character
recognition (OCR) extracts typed or handwritten information, such as
numbers, letters and punctuation marks; intelligent character recognition
(ICR) verifies the extraction through database query; optical mark
recognition (OMR) recognizes fields not covered by OCR, such as
filled-in-circles, check marks and the like; and bar code recognition
recognizes bar code information on a specific form. As an optional service
to ensure complete accuracy, human operators will review the converted
data and incoming forms.

"AT&T Fax-to-Data Service uses the most advanced technologies to provide
our customers with an end-to-end solution for the entire fax transmission
and conversion processes," said George Cunningham, Global Portfolio
Management vice president of AT&T EasyCommerce Services. "To set our
service apart from our competitors, we are providing application and form
design consultants to custom tailor each customer's business application,
as well as a variety of connectivity options to receive the information."

AT&T Fax-to-Data Service employs its Inbound Fax and AT&T Mail Service for
secure store-and-forward delivery of electronic commerce transmissions
worldwide. AT&T Fax-to-Data Service is available 24 hours a day/seven days
per week through AT&T EasyCommerce Services. For further information, call
1-800-242-6005, Dept. 5111.

AT&T EasyCommerce Services is a business unit designed to provide
applications, platforms and transactions capabilities to allow businesses
to easily conduct business electronically. In 1996, it will employ
state-of-the-art technologies that will enable secure transactions on the
Internet. AT&T EasyCommerce Services is the world's largest messaging
provider and supports AT&T's message-enabled electronic commerce
technologies, as well as Web hosting and transactions services and
collaboration, imaging and teleconferencing applications.
 
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