SYBASE ENHANCES CUSTOMER SUPPORT OFFERINGS FOR ENTERPRISE CUSTOMERS

Alliance Services Program and Enhanced Preferred Plan Provide Sybase
Enterprise Customers with More Personalized, Comprehensive Service

EMERYVILLE, CA, FEBRUARY 20, 1996 - Sybase, Inc., The Enterprise
Client/Server Company, today announced Sybase Alliance Services and the
enhancement of its SupportPlus Preferred Plan. The Alliance Services
Program, designed to address the special needs of customers requiring more
personalized, proactive services, includes three offerings: Alliance
Complete, Alliance TeleSupport and Alliance FastStart.

"Based on input from our customers, it is clear that as their system
implementations extend throughout the enterprise and reach greater levels
of complexity, they require more personalized attention and proactive
services," said Louis J. Muggeo, vice president, Worldwide Customer
Service and Support.

"While many companies are focusing their efforts primarily on the
cost-savings efficiencies of automation, Sybase is actively pursuing
automation efficiencies as well as continuing to expand the personalized
high-end services to provide the widest range of choices to meet the needs
of both small and large-scale customers."

"Sybase recognizes that in order for mission-critical client/server
implementations to be successful, support must be customized and
personalized," said Kurt Johnson, manager, software services research at
International Data Corporation. "The Alliance Services program is a
breakthrough from the typical service offerings available and establishes
Sybase as the leader in providing the most flexible service offerings in
today's database industry."

Sybase Alliance Services Program

The Alliance Services program is available as an option for SupportPlus
Standard and Advantage Plan customers and includes three offerings:
Alliance Complete, Alliance TeleSupport and Alliance FastStart as
described below. Alliance Complete Alliance Complete is the Alliance
Services Program's most comprehensive offering. Designed to address the
support needs of customers in the production or implementation phases of
their applications, Alliance Complete provides a rich combination of
personalized support, account management services and the flexibility to
choose from a broad range of value-added services.

Key features include:

 Aprimary Alliance Engineer backed by a designated team of support
 specialists with experience matched to the customers' particular
 product requirements to answer customers' technical questions.

 Service planning combined with monthly account reviews to help
 customers identify areas for service and productivity improvement.

 Value-added services personalized to meet customers' particular
 project requirements and changing needs, such as:

 global support planning to define global support requirements and
 plan for multinational projects;

 migration planning to minimize the risk of downtime and maximize
 potential cost-saving opportunities;

 backup and restore planning to ensure proper handling of ongoing
 and emergency situations with the least amount of downtime;

 in-depth training on product internals and troubleshooting techniques
 to achieve peak application performance and analysis and resolution
 of problem areas.

Alliance TeleSupport

Alliance TeleSupport is geared to customers in the application development
phase, allowing customers to purchase the responsive telephone support
from Alliance Complete separately.

Primary features include:

 Adesignated Alliance Engineer and support team available during
 regular business hours.

 Weekly case and trend reports to help customers manage and analyze
 their support calls.

 Two support contacts, with additional contacts available on an
 optional basis.

Alliance FastStart

Alliance FastStart is a 90-day program designed to support new customers'
critical startup phase, helping ensure a new project's successful launch.

Services include:

 Alliance TeleSupport with a designated support team.

 Account management services, including proactive planning, account
 reviews and an orientation to Sybase.

 Final project review at the close of the 90-day period.

SupportPlus Preferred Plan Enhancements

In addition to the three offerings within the Alliance Services Program,
Sybase has enhanced the personalized services of its top-end support
offering, Support Plus Preferred Plan. SupportPlus Preferred includes all
the features of Alliance Complete, with the following enhancements:

 Unlimited technical support contacts.

 Advanced application services, including application reviews and
 performance and tuning analysis to help customers achieve top
 performance from their current applications and technology previews
 to plan for emerging technology.

 Priority product maintenance for faster resolution of product
 maintenance requests.

Pricing and Availability

The new Sybase Alliance Services Program and expanded SupportPlus Preferred
Plan are currently available to customers in North America and Canada with
rollout to other locations scheduled in late 1996. Pricing for the new
services range from $25,000 for FastStart to a $250,000 minimum for
SupportPlus Preferred Plan.

Sybase, Inc.

Sybase, Inc. is a worldwide leader in client/server software. Sybase and
its Powersoft division are focused on four major market segments: on-line
transaction processing, data warehousing, mass deployment and electronic
commerce. Sybase's software products -- database, middleware and tools --
provide customers with desktop to enterprise solutions. The company's
mission is to provide its customers with an open, adaptable information
systems architecture that enables them to develop and deliver complete
information systems solutions to facilitate rapid business change.
Headquartered in Emeryville, CA, Sybase is the sixth largest independent
software company in the world. The company's Internet addresses are
www.sybase.com and www.powersoft.com.

Sybase Inc
6475 Christie Ave
Emeryville, CA 04608
510-596-3500;  Fax: 510-658-9441
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
