NetGravity Launches AdServer, the Premier Advertising Management System
Software for World Wide Web Publishers

Yahoo! Signs on as the First Web Site to Benefit from the NetGravity
AdServer's Fully Automated Scheduling, Placing and Tracking Capabilities

SAN MATEO, CA - NetGravity, the newly founded company developing software
technology for online advertising management, today announced the release
of NetGravity Adserver. NetGravity AdServer is the first complete
advertising management system for Internet Web sites. Powerful database
technology enables scheduling and placement optimization, and reporting
capabilities for managing electronic advertising on the Internet.

Yahoo!, the first web site to use NetGravity's ad management software, is
now able to schedule, deliver and track its advertising with maximum
effectiveness and efficiency using NetGravity AdServer.

"AdServer has already enabled Yahoo! to increase available ad space from
200 ad spots to over 12,000," said Anil Singh, director of sales, Yahoo!
Corporation. "The success of Yahoo! relies primarily on advertising
revenue, and that revenue relies on NetGravity's AdServer effectively
managing our inventory."

"NetGravity AdServer instills order to Web site advertising management by
delivering the results that advertisers demand: reliability through
automated management, accurate targeting, tight inventory control and
real-time accurate reporting," said John Danner, President of NetGravity.
"Gone is the chaos of online advertising management - confused schedules,
missed target audiences and inaccessible measurement and evaluation
results. Sites utilizing NetGravity AdServer are able to minimize cost and
human error, while maximizing ad revenues."

AdServer Delivers Practical, Powerful and Reliable Advertising and
Promotions Management Features

ONLINE INTERACTIVE AD CALENDAR

Password accessible from any Web browser, the online calendar automates ad
placement for Web sites, eliminating manual error and saving on
administration costs.

KEY REPORTS

Ad statistics are easily accessible by Web administrators and remotely by
advertisers if a site desires, allowing Web sites and their advertisers to
work together to maximize the effectiveness of advertising campaigns.

IMPRESSION-BASED SCHEDULING

AdServer's scheduling system allows Web sites to deliver guaranteed numbers
of impressions to their advertisers and increase sales by selling unused
impressions to additional advertisers.

KEYWORD-BASED AD TARGETING

AdServer provides Web sites the means to sell targeted ad displays by
delivering ads on the context of a search or a news feed.

CATEGORIZED AD GROUPS

AdServer enables sites to simplify and organize the process of selling ad
blocks to advertisers by grouping ad spaces within a Web site according to
criteria such as popularity or subject matter.

AdServer Expands Advertising Potential, Dollars, Results

AdServer also provides the means for content providers to increase ad
revenues without increasing the number of ads displayed on their system.
By rotating ads through a group of ad spaces to increase per-space
revenue, scheduling ads for a short time each day, or selling ads on the
context of a search, sites can increase per-space revenue.

Compatibility, Pricing and Availability

AdServer 1.0 supports most UNIX and Windows NT platforms and does not
require the purchase of additional hardware beyond the Web server itself.
The system is priced in a tiered structure based on the site's traffic.
For further information on the NetGravity AdServer, call NetGravity at
415-655-4777, visit NetGravity's Web site at http://www.netgravity.com/,
or send email to info@netgravity.com.

NetGravity, founded in September, 1995, and based in San Mateo, CA, is the
premier developer of software solutions for Internet marketing
communications.
 
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