Apple Computer Announces Enhancements to the QuickTime Music Architecture

Enhancements Will be Part of QuickTime v2.2

CUPERTINO, California--February 23, 1996--Apple Computer, Inc., today
announced significant enhancements to the QuickTime Music Architecture
(QTMA) that will enable title developers to easily enhance their content
by creating their own musical identity. These enhancements will be part of
the QuickTime 2.2 release expected later this spring. QuickTime is the
multi-platform standard used by multimedia software tool vendors and
content creators to store, edit and play synchronized graphics, sound,
video, text and music in multimedia applications and on the Internet.

"Music is an important part of all multimedia content," said David Nagel,
senior vice president and general manager of Apple's worldwide research
and development division. "Today's announcement demonstrates Apple's
commitment to providing leading-edge software that supports the
integration of media such as music, video and animation in a consistent,
seamless fashion across multiple platforms.

M.W. Mantle, vice president of engineering at Broderbund Software said,
"Broderbund has been eagerly awaiting Apple's QuickTime Music Architecture
enhancements and is thrilled that it will soon be available. We plan to
make extensive use of it in our products."

Bud Colligan, president and CEO of Macromedia, Inc., added, "multimedia and
Internet content developers need versatile tools for creating, editing and
integrating high quality music and sound. Macromedia's powerful tools such
as Director, SoundEdit 16 and Deck II, combined with Apple's QuickTime
Music Architecture give creative professionals everything they need for
the production and delivery of original, dynamic music content."

QUICKTIME MUSIC ARCHITECTURE MAKES MUSIC EASY

With the introduction of the QTMA, Apple made it easy for computer users to
work with MIDI music by providing a software synthesizer and a library of
Sound Canvas instruments licensed from Roland. The enhancements in
QuickTime 2.2 build on the QTMA by allowing music and synthesizer
developers to deliver their own custom software synthesizers, instruments
and libraries of musical instruments through QuickTime. Title developers
can use these components to embellish their content with music and create
a distinctive aural experience.

"The enhancements announced today open a market for QuickTime compatible
music tools. InVision will continue to provide complete multi-platform
solutions for interactive title developers by creating and licensing
CyberSound synthesizers and instruments that support the enhanced
QuickTime Music Architecture," said Mitch Tuchman, vice president of
marketing at InVision Interactive. "As desktop publishing products did for
the printed page, our innovative CyberSound products will revolutionize
the process of putting together a musical score. The Power Macintosh,
combined with our easy-to-use CyberSound technology, and QuickTime 2.2,
will enable anyone to create high quality music on their Macintosh."

"Yamaha applauds Apple's decision to open up the QuickTime Music
architecture," according to Mike D'Amore of the Yamaha Office of Strategic
Business Development. "This enables Yamaha to support QuickTime 2.2 with
its XG MIDI format, a high-quality real-time synthesizer engine. By virtue
of the fact that QuickTime ships with every Macintosh, Yamaha looks
forward to providing millions of people throughout the world with the
future of computer sound."

QUICKTIME 2.2 ENHANCEMENTS BENEFIT PROFESSIONALS AND ENTHUSIASTS

Enhancements to the QTMA will also significantly benefit professional
musicians and music enthusiasts who use the Macintosh to create music. In
addition to playing through the computer's built-in speaker, QuickTime 2.2
can route musical information to external MIDI devices, effects
processors, and drum machines. These enhancements to QuickTime 2.2
combined with Opcode's Open Music Architecture System (OMS), or Mark of
the Unicorn's FreeMIDI system, greatly simplify the creative process by
intuitively routing complex MIDI data between diverse MIDI devices.

"OMS is the primary industry standard supported by major music software
developers including Opcode, Macromedia, InVision, Digidesign, Coda,
Passport, Emagic, and Steinberg," said Chris Halaby, Opcode's president.
"So we're pleased that Apple incorporated direct OMS support in QuickTime
2.2. The power inherent in QuickTime 2.2 with OMS provides an integrated
and powerful system when used with Opcode's award-winning Vision, Studio
Vision Pro and Overture composition software, putting professional-
quality music on the desktop for multimedia developers, musicians and
music educators. Because the Macintosh and OMS are the standards for many
of these customers, developers will now utilize external high quality
sound modules and keyboards to play back MIDI sequences in sync with
QuickTime movies."

Daniel Rose, director of sales & marketing for Mark of the Unicorn said,
"QuickTime 2.2 reaffirms the Mac's dominance as the primary platform for
creative production. For the music and multimedia professional, Digital
Performer with QuickTime 2.2 advances the art of integrated MIDI, Digital
audio & 3D digital video. Further, now that the Mac itself is a world
class musical instrument, it allows Mark of the Unicorn to reach a much
wider market of consumers and educators with our FreeStyle sequencing and
notation application. Our support of QuickTime 2.2 will enable Mark of the
Unicorn to take our applications in new directions and so provide even
greater creative and production capabilities to our customers."

DEVELOPER AVAILABILITY/PRICING

QuickTime 2.2 is expected to be available in Spring 1996. Developer seeding
is already in progress. Developers can license QuickTime software free of
charge for redistribution with applications, multimedia titles and media
clip libraries through Apple Software Licensing. The QuickTime 2.2
Software Developers Kit will be available through APDA shortly after the
software release.

GENERAL AVAILABILITY AND PRICING

QuickTime 2.2 is expected to be available to end users in Spring 1996, free
of charge through Apple's home page on the World Wide Web and various
online services.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, online
services, and personal digital assistants. Headquartered in Cupertino,
California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and
markets products, technologies and services for the business, education,
consumer, entertainment, scientific & engineering and government customers
in over 140 countries.

Maureen O'Connell
Apple Computer,Inc.
(408) 862-6689
email: oconnell.m@applelink.apple.com
Apple's home page on the World Wide Web: http://www.apple.com/

Dana Henry
Broderbund Software, Inc.
(415) 382-3238
email: Dana_Henry@broder.com
Broderbund's home page on the World Wide Web: http://www.broderbund.com/

Joan Hammel
InVision Interactive
(408) 298-7151
InVision's home page on the World Wide Web: http://www.cybersound.com/

Mary Leong
Macromedia
(415) 252-2118
email: mary@macromedia.com
Macromedia's home page on the World Wide Web: http://www.macromedia.com/

Daniel Rose
Mark of the Unicorn, Inc.
(617) 576-2760
email: danielrose@motu.com
Mark of the Unicorn's home page on the World Wide Web:
http://www.motu.com/

Marsha Vdovin
Opcode Systems, Inc.
(415) 826-1121
email: vdovin@sirius.com
Opcode's home page on the World Wide Web: http://www.opcode.com/

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263- 3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800- 538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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