Apple Products and Technologies Garner Top Industry Awards

Power Mac 7500 and 8500 Win BYTE Magazine's Editors' Choice Award of
Excellence

CUPERTINO, California--February 20, 1996--Apple Computer recently secured a
slew of product and technology awards from the computer trade press.
Granting a key honor, BYTE Magazine this month awarded its 1995 Editors'
Choice Award of Excellence to the Power Macintosh 7500 and Power Macintosh
8500.

According to BYTE, an Award of Excellence "honors a hardware or software
product whose technical innovation sets a new standard for products in a
particular class." The Power Macintosh 7500 and 8500, introduced at
Macworld Boston in 1995, delivers advanced performance via a RISC- based
PowerPC microprocessor, running at 100-MHZ and 120 MHz respectively; three
industry-standard expansion slots enable easy connections to faster
peripherals and high-speed networking. In addition to affordable pricing,
BYTE praised the systems for multimedia capabilities including integrated
audio, speech, telephony, video playback and capture, CD-ROM hardware,
whiteboarding and QuickTime conferencing.

Also, BYTE selected the Apple ColorLaser 12/600 PS, Macintosh System 7.5.2,
the PowerBook 5300C, QuickDraw 3D and QuickTime VR to receive its 1995
Editors' Choice Award of Distinction. The Apple Power Macintosh 9500 was
honored with BYTE's 1995 Editors' Choice Award of Merit.

"The honors and awards granted to Apple products by the computer trade
press do much to help validate Apple's commitment to being a leading-edge
innovator and provider of powerful computing solutions," said Brodie
Keast, vice president of product marketing at Apple Computer. "We are
extremely pleased that our latest generation of RISC-based Macs secured
such a great nod of approval from the industry."

In addition, the Macintosh monthly magazine, Macworld, recently named Apple
Computer as the recipient of several 1996 World Class Awards. Winners are
selected by a combination of magazine review editors, outside experts and
a sampling of selected readers. Apple Computer was granted winner of the
Most Innovative Company Award, with delivery of cutting-edge technologies
such as QuickDraw 3D, QuickTime VR and OpenDoc cited.

Additional Macworld 1996 World Class Award winners included the Power Mac
7500/100, which won the Computer System award; QuickDraw 3D, which secured
the Best New Technology Award; and the Apple LaserWriter 16/600 PS, which
won the Business Printer award.

MacUser, another monthly magazine for Macintosh computer users, selected
several Apple computer products and technologies for its Annual Editor's
Choice Awards, which were announced on the America Online online service
in December of last year. Products honored included the Apple Macintosh
Performa 5215CD, which secured the best Mac System of the Year Award; the
Apple Color StyleWriter 2200, which won best Portable- Computing Product;
and Apple QuickDraw 3D, which was honored with the Breakthrough Technology
of the Year award.

ADDITIONAL INDUSTRY AWARDS

In addition to the above mentioned awards, numerous industry publications
have also recognized the significance of Apple products and technologies
including:

MAC TODAY MAGAZINE--1995 EDITORS' CHOICE AWARDS
Best Inkjet--Apple Color StyleWriter 2400
Best Laser Printer--LaserWriter Select 360
Best New Desktop--Power Macintosh 7500
Best Speakers--Apple Designed Powered Speakers

MACHOME JOURNAL--1995 READERS' CHOICE AWARD
Printers--Color StyleWriter series
Macintosh--Performa/Quadra 630 series
Speakers--Apple Designed Powered Speakers

COMPUTER GRAPHICS WORLD--1995 EDITORS' CHOICE AWARD
Hard Copy Output--Color LaserWriter 12/600 PS
Technology--QuickTime VR

SCIENCE & ENGINEERING NETWORK NEWS--
1996 BEST OF THE NET: SCIENCE & ENGINEERING
Best Commercial Site/Large--Apple Computer, Inc.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, online
services, and personal digital assistants. Headquartered in Cupertino,
California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and
markets products, technologies and services for the business, education,
consumer, entertainment, scientific & engineering and government customers
in over 140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263- 3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800- 538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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