AUTODESK OEM PROGRAM ATTRACTS NEW PARTNERS AND REACHES NEW MARKETS

LOW COST, FOCUSED APPLICATIONS PROPEL OEM MOMENTUM

SAN RAFAEL, CA - February 20, 1996 - In only its first year, Autodesk's OEM
Technology Licensing Program has received commitments from developers in
Autodesk's virtual corporation to deliver eight to ten new applications
each quarter, in over a dozen vertical markets, that are powered with
Autodesk technology. There are now 30 developers in the AutoCAD OEM
Program worldwide.

Organizations that have embraced Autodesk's OEM technology have been
AutoCAD third party developers looking to deliver low cost, application
specific products; companies with enterprise-wide solutions looking to
replace their homegrown CAD engines with AutoCAD; and organizations
building new applications for internal use. These third-party applications
are attractive to new customers and are finding new markets where AutoCAD
has not traditionally been a viable solution.

OEM PROGRAM CREATES NEW MARKETS FOR DEVELOPERS

One company that has embraced Autodesk's OEM Program is Eagle Point
Software in Dubuque, Iowa. Eagle Point, a developer of AEC and survey
applications, has already built six products using Autodesk's OEM
technology: ProSurveyor and ProSurveyor Plus for surveyors, Home Designer
and Home Builder for residential builders and Site Designer and Irrigation
Designer for landscape architects and irrigation designers.

Bill LeMay, chief technical officer for Eagle Point Software, said,
"Autodesk's OEM platform lets us use pieces of our existing AutoCAD- based
codestreams to create application specific products for new market
segments. We can also sell these products as "light" companion
applications for our existing AutoCAD-based product line. Applications
powered with Autodesk technology let users share data with other AutoCAD
users in the design process. This compatibility is important in today's
world."

Clark Musgrove, president of CADKIT in Denver, Colorado, said, the Autodesk
OEM program has dramatically helped his business grow. "Sales have
skyrocketed since we starting building applications with Autodesk's OEM
engine," Musgrove said. The program has outperformed all expectations. We
doubled the business we expected to do and we expect CADKIT's sales to
double again in 1996. CADKIT develops and sells kitchen and bath design
and cost/estimate applications.

Another company that has successfully embedded AutoCAD's OEM engine into
design systems is Matsushita Electric Industrial Co., Ltd., Japan's
largest electric consumer product company. It adopted AutoCAD's OEM engine
and has developed two systems that support home design. They are the
Reform Estimation System and 3D Presentation System. These systems let
users easily design houses just by picking and placing housing components,
such as doors and windows. They also let users generate cost and price
estimates and walk- through views in 3D.

Hozumi Yamada, manager of the operations development department, Corporate
Housing Equipment sales division of Matsushita, said, "AutoCAD has the
best performance design software running in a Windows environment. Because
AutoCAD is the de facto standard with an installed base of more than 1.3
million users, we had total confidence licensing AutoCAD OEM."

Glen Vondrick, director of the Autodesk OEM program, said, "The OEM
technology program is letting Autodesk once again stake out a leadership
position in the design market by setting new standards for openness,
flexibility, and versatility. Autodesk's OEM program provides additional
opportunity to members of Autodesk's virtual corporation to grow their
business in new, previously unexplored market niches."

AutoCAD OEM AutoCAD OEM lets software developers embed a component version
of AutoCAD into their applications easily and inexpensively, creating
high-volume vertical market applications. AutoCAD OEM is a development
environment specifically designed to work within market- specific
applications that support all current AutoCAD Application Programming
Interfaces through Release 12. It is not a general-purpose design product,
such as AutoCAD or AutoCAD LT. AutoCAD OEM is 100 percent compatible with
AutoCAD standards. An OEM engine based on the latest release of AutoCAD
Release 13 will be available later this year.

To date, the range of applications that have been built on AutoCAD OEM
include:

  Electrical Simulation
  Open office systems layout
  Kitchen and Bath remodeling
  Residential Framing
  Electronic estimation support systems
  Surveying - Landscaping
  Furniture manufacturing
  Plant Piping and operation
  Physical and logical network management
  Telco
  Environmental Cleanup and management systems
  Geographic spatial query systems
  Field Electric Utilities systems
  Structural simulation and analysis

AVAILABILITY

Autodesk OEM Component Technologies are available to software developers
selected for membership in Autodesk's OEM Program. Applications that embed
one or more Autodesk OEM component technologies will be sold by the OEM as
a single, shrink-wrapped package. For more information on Autodesk OEM
Program call 415-507-6431, or send e-mail to oem_info@autodesk.com or
visit the World Wide Web site at http://www.autodesk.com

Autodesk is the world's leading supplier of PC and UNIX-based design
software and PC multimedia tools. The company's 2D and 3D products and
data management tools are used in many industries for architectural
design, mechanical design, film-making, videography and geographic
information systems. The fourth largest PC software company in the world,
Autodesk has three million customers in 126 countries. Autodesk products
are sold through Autodesk Systems Centers, Dealers and Distributors
worldwide.
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@aol.com   --or--   rbakerpc@delphi.com
 =========================================================
