Apple Licenses the Mac OS to Motorola, Expands Licensing Opportunities

CUPERTINO, California--February 19, 1996--In line with its commitment to
open licensing, Apple Computer, Inc. today announced that it has licensed
the Mac OS operating system to Motorola, in a broad licensing agreement
which for the first time allows a licensee to sublicense the Mac OS to
other manufacturers.

The agreement allows Motorola to distribute the Mac OS with computer
systems it will build based on the current Power Macintosh hardware
architecture, as well as on the PowerPC Platform specification.

Motorola will also be able to sublicense the Mac OS to other computer
manufacturers to whom it sells Mac OS-compatible motherboards or computer
systems. Apple expects that Motorola will further grow the Mac OS platform
by enabling, for the first time, other manufacturers who buy boards or
systems from Motorola to sell Mac OS-compatible systems without the
requirement of signing a licensing agreement directly with Apple. However,
Apple will continue to certify all systems sold with the Mac OS to ensure
customers of complete compatibility.

"We believe that Motorola, a key player in this industry, has the resources
and technical strengths, especially in the communication area, to help
enrich the Mac platform and to expand its benefits to new markets and new
customers," said Dr. Gil Amelio, chairman and CEO, Apple Computer, Inc.
"This agreement is a major milestone in our licensing program, and is a
clear demonstration of our commitment to open licensing."

"We are very excited to join Apple in promoting the growth of the Mac OS
platform," said Joe Guglielmi, corporate vice president and general
manager, Motorola Computer Group. "We believe the Mac OS platform will add
a significant element to our current enterprise market strategy as well as
complement our plan to support PowerPC- based multiple operating solutions
to the market. The sublicensing agreement will enable MCG to provide
best-of-class systems and motherboards along with the Mac OS to its OEM
partners."

This agreement will benefit computer customers by providing them additional
sources for Mac OS-based systems, and a broader range of feature-set,
price, support, and distribution choices. It also provides the Mac OS
software developer community with an exciting business proposition for
existing as well as for new markets.

"The expansion of the Mac OS platform made possible by this licensing
agreement and by Motorola's sublicensing rights for the Mac OS should
instill added confidence in the future of the Mac OS platform" said Lamar
Potts, vice president OS & Technology Licensing, Apple Computer, Inc. "It
should also encourage the development of a broader choice of innovative
solutions that will benefit all customers of the Mac OS platform."

The licensing agreement applies to versions 7.5.X of the Mac OS, and
includes access to the next major release of the Mac OS, and applies to
the 16 local language versions of the Mac OS that Apple has so far
approved for licensing (US English, UK English, Italian, German, French,
Spanish, Portuguese, Swedish, Norwegian, Danish, Finnish, Dutch, Korean,
Traditional Chinese, Simplified Chinese, and Japanese).

This licensing agreement is another step in Apple's transition to a broadly
open licensing model. Since it first announced its intention to license
the Mac OS in September 1994, Apple has committed itself to creating a
successful business opportunity for its licensees and has followed a
two-phase strategy. In the first phase, Apple has focused its efforts on a
relatively small number of licensees, in order to provide them with the
level of technical support they needed to successfully implement Apple's
proprietary hardware design.

Apple is now moving into the second phase of its licensing strategy, made
possible by the agreement on the PowerPC Platform specification. This open
hardware architecture based on the powerful PowerPC RISC microprocessor
allows an open, flexible licensing model. (The PowerPC Platform is a set
of specifications that defines a unified personal computer architecture
and brings the combined advantages of the Power Macintosh platform and the
standard PC environment to both system vendors and users).

Today's announcement follows the joint announcement by Apple, IBM and
Motorola of the availability of the PowerPC Platform specification last
November, and the successful public demonstration in January of the Mac OS
running on a prototype system built to this specification. It is another
strong sign of the industry momentum and the unique technological
potential of the PowerPC microprocessor, jointly designed by the Apple,
IBM, and Motorola alliance.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, online
services, and personal digital assistants. Headquartered in Cupertino,
California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and
markets solutions, products, technologies and services for business,
education, consumer, entertainment, scientific & engineering and
government customers in over 140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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