ALR ANNOUNCES SERIES OF VALUE-PRICED PENTIUM PC's

INTRODUCES NEW 150-MHz MODELS--PRICES START AT $1,745

Irvine, CA, January 29, 1996 -- Advanced Logic Research, Inc.
(NASDAQ:AALR), today announced a new line of computers that put Pentium
technology and 64-bit graphics within the reach of budget conscious
corporate and home users. Pricing is value-oriented, with 100-MHz models
beginning at $1,245 and 150-MHz systems starting at only $1,745 (suggested
retail price).

The new ALR OPTIMA PC's are available with 100-, 133-, or 150-MHz Intel
Pentium processors in either desktop (DT) or mini-tower (MT) form factors.
To speed computing functions, a fast PCI/IDE interface supports up to four
PIO MODE 4 IDE mass storage peripherals. Graphics are delivered through
the PCI bus via an ATI Mach 64 controller with 1-MB of Video DRAM. By
integrating the video controller, customer costs are reduced further.

Genny Ortegon, vice president of marketing at ALR states, "ALR has lowered
the barrier for purchasing high-performance Pentium systems. At $1,745 the
150-MHz ALR OPTIMA has set a new benchmark for the industry to follow.
We've included many high-performance features that are typically not
included at this price point."

"Additionally, entry-level users are demanding power and sophisticated
technology at very low prices. Combining Pentium processing and PCI
architecture with value pricing, the ALR OPTIMA SERIES addresses the
market expectations," states Ortegon.

With 8-MB RAM standard, and an optional 256-KB cache, ALR OPTIMA users can
speed through memory intensive applications and support operating systems
like Windows 95. RAM is expandable to 128-MB, and includes support for
EDO.

ALR offers fully configured models, adding additional RAM; IDE hard drives;
4X IDE CD-ROM drives; an ALR 2-button mouse; and choice of operating
system software. Prices are listed at $1,699 for a 100- MHz model and
$2,749 for a 150-MHz PC.

ALR backs the OPTIMA SERIES with its comprehensive 5/36 warranty package,
covering system board components for five years, peripherals and labor for
36 months.

ALR OPTIMA DT

Standard features include: 8-MB RAM expandable to 128-MB; optional 256-KB
L2 cache; four expansion slots (two PCI, one ISA and one ISA/PCI shared);
seven drive bays (three 5.25", four 3.5"); 1.44- MB floppy disk; 200 watt
power supply; desktop chassis (6.25"H x 16.25"W x 17.25"D; two PCI IDE
interfaces; two 16550 serial ports; one bi-directional EPP/ECP parallel
port; enhanced ALR 104-key keyboard; Flash BIOS; Plug and Play compatible;
Energy Star compliant.

 Models                     Suggested Retail Price
---------------------------------------------------
 5100 Model 1                      $1,245
 5100 Model 850CD-8*               $1,699
 5133 Model 1                      $1,495
 5133 Model 1600CD-16*             $2,499
 5150 Model 1                      $1,745
 5150 Model 1600CD-16*             $2,749

* Model 850CD-8 also includes 850-MB IDE hard drive; 4X IDE CD-ROM; ALR
2-button mouse and choice of DOS and Windows for Workgroups or Windows 95.
Model 1600CD-16 includes above, plus 16-MB RAM total, 1.6-GB IDE hard
drive and 256-KB L2 cache.

ALR OPTIMA MT

Standard features include: 8-MB RAM expandable to 128-MB; optional 256-KB
L2 cache; five expansion slots (two PCI, two ISA and one ISA/PCI shared);
six drive bays (three 5.25", three 3.5"); 1.44- MB floppy disk; 200 watt
power supply; mini-tower chassis (17.5"H x 8.75"W x 16.75"D; two PCI IDE
interfaces; two 16550 serial ports; one bi-directional EPP/ECP parallel
port; enhanced ALR 104- key keyboard; Flash BIOS; Plug and Play
compatible; Energy Star compliant.

 Models                        Suggested Retail Price
------------------------------------------------------
 5100 Model 1                          $1,245
 5100 Model 850CD-8*                   $1,699
 5133 Model 1                          $1,495
 5133 Model 1600CD-16*                 $2,499
 5150 Model 1                          $1,745
 5150 Model 1600CD-16*                 $2,749

* Model 850CD-8 also includes 850-MB IDE hard drive; 4X IDE CD-ROM; ALR
2-button mouse and choice of DOS and Windows for Workgroups or Windows 95.
Model 1600CD-16 includes above, plus 16-MB RAM total, 1.6-GB IDE hard
drive and 256-KB L2 cache.

The ALR OPTIMA DT & MT are available for shipments immediately. Pricing is
listed in U.S. dollars, reseller pricing will vary.

Advanced Logic Research Inc. is an industry leader in the design,
manufacture, marketing and support of computer systems targeted at the
client/server and desktop markets. ALR's comprehensive portfolio of
upgradeable and affordably-priced products includes sophisticated
multiprocessor network servers, high-performance workstations, PC
desktops, Pentium processor add-on products and multimedia options kits.
Founded in 1984, the Irvine, Calif.-based company has shipped over 700,000
PCs and employs approximately 475 people worldwide. Advanced Logic
Research Inc.'s common stock is quoted on the NASDAQ Stock Market under
the symbol "AALR".

ALR serves its worldwide markets through export sales from the U.S. and
subsidiaries in Singapore (ALR International), Frankfurt and London. ALR
International also maintains branch sales and support offices in Hong Kong
and Malaysia.
 
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