SALESKIT SOFTWARE FORMS STRATEGIC ALLIANCE WITH MARKETING TECHNOLOGIES
INTERNATIONAL (MTI)

SALESKIT TO PARTNER WITH MTI FOR RAPID PRODUCT DEPLOYMENT OF SALES FORCE
AUTOMATION WITH LEADER IN AGRIBUSINESS MARKETING SYSTEMS.

ST. LOUIS, MO -- February 19, 1996 -- SalesKit Software Corporation
announced today they are forming a strategic alliance with the leading
provider of business solutions in the agriculture industry, Marketing
Technologies International (MTI) to target SFA opportunities with
SalesKit's new Rapid Product Deployment within SalesKit OPEN. "The
alliance focuses on utilizing SalesKit OPEN to integrate MTI's clients'
data with our own AGLIFE database of 600,000 key farm operators in the
U.S," said Bill Clapper, President of MTI, the Philadelphia based
agribusiness database and systems integrator.

"This alliance will strategically position both companies as the leader in
support of the information needs of the Agribusiness industry," said Wade
Baker, President of SalesKit Software. "Subscriber companies will be armed
with a complete information delivery solution that will poistion them to
compete in the changing agricultural marketplace today and into the next
century."

"SalesKit provides a powerful toolset based on Microsoft stnadards due in
large part to its adherence to an open architecture and full use and
support of Microsoft tools and applications," said Rod McCracken, CIO of
MTI. "Before SalesKit OPEN, we thought that providing sales automation
incorping our clients agricultural data would require us to build a custom
application."

MEETING THE CHANGING NEEDS OF THE AGRIBUSINESS MARKETPLACE

"As the distribution model in the Agribusiness market moves from a
distributor orientation to direct sales, MTI has had increasing demand for
end-user farm operator databases and services which provides its clients
the opportunity to provide value added information service to users are to
reretain the profits formerly realizeded with the distribution chain,"
Clapper explained. "The use of SaleKit Software gives us an integral
component of our integrated data base marketing systemus a opportuinity to
rapidly deploy information throought the entire orgainzation, sales,
marketing, managemnt and other strategic functional areas"

BACKGROUND

The leading provider of business solutions to the agribusiness industry,
since 1985 MTI has designed. built and operated integrated database
marketing systems.Based in St. Louis and founded in 1988, SalesKit
Software Corporation provides high-end Sales Force Automation products and
services to Fortune 1,000 companies and organizations. SalesKit Software
is committed to delivering scaleable Sales Force Automation solutions that
leverage existing technology investments and seamlessly integrates and
improves data access, exchange and communications.

FURTHER INFORMATION: SALESKIT SOFTWARE HOME PAGE

For additional information on SalesKit Software products, pricing and
availability, customers can call 1-800-779-7205 or visit the SalesKit
Software web site at WWW.SALESKIT.COM. The web site contains product
literature, press releases, an on-line demo, links to business partners,
including Microsoft Corporation's new Sales Force Automation web site.

SalesKit Software
10845 Olive Blvd
St. Louis, MO 63141
800.779.7205 or 314.342.7205
fax 314.567.0439

 
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