ASANTE EXPANDS MARKETING CHANNELS TO INCLUDE OEM TARGETS

Names Bill Fenley as Director of OEM Business Development

SAN JOSE, CALIF., JANUARY 29, 1996 - Asante Technologies, Inc. (NASDAQ:
ASNT), a leading provider of Ethernet and Fast Ethernet networking
products, set out in a new direction today as it announced the addition of
OEM targets to its channels program. Asante also named Bill Fenley to the
new position of Director of OEM Business Development to oversee the new
channel. Asante's expansion of its channels program to include OEMs will
help broaden the overall market for Asante products and further position
Asante as a leading technology resource.

"Our business is currently driven by channel sales, most of which are in
the Macintosh market. The addition of OEM sales and an increased focus on
the PC market to our current channels program will help to broaden our
customer base," said Paul Smith, vice president of marketing for Asante.
"Bill Fenley's extensive experience in the high-technology OEM arena
provides us with the expertise to aggressively pursue and succeed in these
markets."

Fenley will be heavily involved in promoting Asante's competitive advantage
in Fast Ethernet products to OEM companies that need to enhance and
complete their product lines. Some of these targets include: PC systems,
superservers, computer and workstation companies, commercial and
government integrators, internet product and service providers, and even
other LAN/WAN connectivity companies.

"Aggressively targeting the OEM channel represents a vast opportunity for
Asante in Fast Ethernet networking products," said Bill Fenley. "I'm
looking forward to the challenge of introducing Asante's leading edge
products into an entirely new market segment."

Prior to joining Asante, Fenley was vice president of sales at ZNYX
Corporation in Fremont, Calif., a manufacturer of PCI Ethernet and Fast
Ethernet network connectivity products. While working for ZNYX, Fenley
expanded the company's outside sales groups, increased business with
existing key accounts and personally closed significant new OEM business
accounts with a number of the world's leading computer manufacturers.
Fenley brings to his position at Asante more than 20 years of experience
in the marketing of high technology products with companies such as Cache
Computers Inc., Ximera, Inc. and Azuray, Inc.

Fenley is a graduate of Rice University, with post graduate courses in
marketing/finance from UCLA and an MBA in marketing from Pepperdine.

ABOUT ASANTE FAST ETHERNET

Asante's Fast Ethernet products are fully compliant with industry
specifications for Fast Ethernet, including the 802.3u standard approved
in June by IEEE. As a steering committee member of the Fast Ethernet
Alliance, Asante has worked extensively with more than 80 networking
companies to encourage standardization of open, interoperable and
cost-effective Fast Ethernet solutions. The Fast Ethernet standard is
based on CSMA/CD media access method of standard Ethernet, allowing data
to move between 10BASE-T and 100BASE-T nodes without protocol translation.
Asante's extensive Fast Ethernet product line includes the AsanteFAST
10/100 adapters for PCI - and NuBus - based computers, a manageable
100BASE-TX stackable hub, a 100BASE- TX/FX hub, an unmanaged Fast Ethernet
hub, a 10/100 bridge and a Fast Ethernet network management module.

ABOUT ASANTE

Founded in 1988, Asante Technologies Inc. designs, manufactures and markets
a full line of high-performance products for Ethernet networks, including
adapter cards, intelligent and non-intelligent hubs, bridge products and
network management software. Asante products are available through a
worldwide network of VARs, system integrators and distributors. For
additional information, contact Asante Technologies at 800-662-9686 or
browse the company's World Wide Web home page at http://www.asante.com.
 
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