HP Europe Cuts Prices On Two JetDirect Cards

Popular Print Server Cards to Be Slashed 10 Percent to 15 Percent

GENEVA SWITZERLAND. FEBRUARY 5, 1996 -- Hewlett-Packard Company today
announced price cuts on two of its most popular HP JetDirect cards for the
European market, the HP J2552A JetDirect card for Ethernet and LocalTalk
and the HP J2555A JetDirect card for Token Ring.

The easy-to-install HP JetDirect card connects any network-ready HP printer
to a LAN on most of the leading network operating systems, providing an
immediate network printing solution within minutes.

The price reduction is effective immediately and will include a 15 percent
cut for the HP JetDirect card for Ethernet and LocalTalk and a 10 percent
cut for the HP JetDirect card for Token Ring.

HP JetDirect cards allow the user to simplify print management as follows:

CONVENIENTLY PLACE THE PRINTER: The network printer no longer has to be
next to a PC print server or file server. HP JetDirect cards let printers
be placed where they are most convenient for the users.

AVOID BOTTLENECKS: HP JetDirect print servers eliminate printing
bottlenecks by transmitting data to the printer at faster network speeds
rather than slower parallel-cable speed.

PRINT FROM ANYWHERE TO ANYWHERE: The multiprotocol handling in the HP
JetDirect card lets users send print jobs to any printer on most of the
leading network operating systems.

USE ONE PRINT SERVER FAMILY: HP offers a broad range of multiport and
singleport, internal and external print servers, providing a network
connection for serveral different printer types.

HP JetDirect is supported by powerful HP JetAdmin printer-management
software for use with Novell NetWare, Microsoft Windows 95, IBM LAN Server
and UNIX System Software. HP JetAdmin printer-management software works
seamlessly with all JetDirect connected printers and plotters to give
network administrators easy configuration, automatic printer-driver
downloading, real-time status updates and remote diagnostic capabilities.
HP JetDirect and HP JetAdmin make network printing intelligently simple.

Hewlett-Packard Company is a leading global manufacturer of computing,
communications and measurement products and services recognized for
excellence in quality and support. HP has 102,300 employees and had
revenues of $31.5 billion in its 1995 fiscal year.

Information about HP and its products can be found on the World Wide Web at
http://www.hp.com, or to go directly to networking information,
http://www.hp.com/go/network_city.
 
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