MetaTools, The Visual Computing Software Company, Signs License Agreement
with Kinko's

Agreement Provides Kinko's Customers with MetaTools' Products that Add
Professional-Quality Graphics and Creative Visual Impact to Projects

CARPINTERIA, CALIF., FEB. 8, 1996--MetaTools, Inc., (NASDAQ: MTLS) and
Kinko's, Inc., today announced an agreement that begins with Kinko's
licensing a series of MetaTools products for use within all 850 Kinko's
locations throughout North America.

MetaTools' Kai's Power Tools, KPT Vector Effects and KPT Power Photos I, II
and III will soon be available on self-service graphics workstations and
will also be used by Kinko's co-workers in full- service copy center
locations nationwide. Kinko's is the largest full-service document
production and business services chain.

"This is the first step in our plans for a long term relationship with
Kinko's. Our goal to make visual computing and creative tools available to
consumers, small businesses and graphics professionals is dramatically
boosted by the exposure and experience that Kinkos' existing and new
customers will receive from working with our products," said John Wilczak,
founder and CEO of MetaTools. "We are working closely with Kinko's to
implement a series of forward-thinking strategies that best serve their
customer base nationwide."

"We reviewed the graphics tool marketplace and chose MetaTools to assist us
in setting up a prototype test center at one of the largest Kinko's in the
greater St. Louis area," said Peter Rudenberg, manager of strategy and
integration for Kinko's. "MetaTools products significantly increased the
creative capabilities of Kinko's customers and co-workers. We also found
that customers were impressed with the increased productivity and expanded
design capabilities the MetaTools products gave them. The availability of
MetaTools products at this test location generated quality new business
for Kinko's. We expect MetaTools' software to significantly and positively
impact our customers' ability to provide quality digital color documents
for output at Kinko's."

MetaTools, the visual computing software company, designs, develops,
publishes, markets and supports software tools for the creation, editing
and manipulation of computer graphic images, digital art and
Internet/online content for Windows, Macintosh and other operating
systems. The Company is located in Santa Barbara County at 6303
Carpinteria Ave., Carpinteria, CA 93013; Tel: 805-566-6200; Fax:
805-566-6385; World Wide Web server: http://www.metatools.com.
 
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