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UTAH TECH WATCH - - by David Politis - - 1/20-22/Edition

Last week's MacWorld Expo saw a flurry of activity from Salt Lake
City-based Dayna Communications.

In total, the developer of networking and communications products made no
fewer than six different product announcements at the San Francisco trade
show.

These included announcements about new products, future product shipping
dates, and the availability of previously announced products.

Look for more product information from Dayna over the next three to six
months.

Mac WordPerfect kudos

WordPerfect also made waves at the Mac conference by the Bay.

Novell's WordPerfect 3.5 for the Macintosh was selected as the winner of
the 1995 MacUser Editors' Choice Award for "Best New Word Processing
Application" for both the Mac and Power Macintosh.

January's MacWorld Expo marked the second straight year that WordPerfect
for the Macintosh had won a prestigious "Eddy" award.

Since the latest version of the word processor began shipping in August
1995, it has been selected by several leading computer trade publications
as the best in its class. Among these are awards from MacHome Journal,
NewMedia, and Mac Today.

Cirque enters keyboard market

Earlier this week, touchpad technology leader, Cirque Corp., broke new
ground as it announced the availability of a retail keyboard.

Titled the Cirque GlidePoint Wave Keyboard, the new keyboard incorporates
Cirque's GlidePoint trackpad technology into an ergonomically-designed
split-key keyboard.

Historically, Cirque's patented GlidePoint technology has been incorporated
into standalone trackpads manufactured by the Salt Lake City-based firm or
licensed to other firms for use as peripherals, or built into replacement
keyboards and notebook computers.

The new keyboard is available immediately and expected to retail for under
$100.

Novell funds reseller scholarships

In response to what it calls "brisk market demand," Novell has announced a
$17 million scholarship program designed to increase the amount of
certified Novell support professionals in North America.

The PartnerNet scholarship program is available to Novell's Gold and
Platinum level resellers.

According to Novell, shipments of NetWare in 1995 outshipped all other
networking operating systems combined by nearly a 2-to-1 margin.

Novell estimates that it has more than 150,000 Certified NetWare Engineers,
Certified Novell Administrators and Certified Novell Instructors. In
addition, the networking giant trains more than 62,500 student customers
every month.

Leading computer sellers announced

Finally, a recent edition of a computer trade publication has released its
list of the top 100 computer retailers in the U.S., based upon total
revenues for the year. And several of the chains with a Utah presence made
the list.

According to Computer Retail Week's January 1/8, 1996 edition, the top
national chain with a Utah presence was Computer City, ranking nationally
at #3, with an average of $19.2 million per store in 1995 sales.

Circuit City was ranked nationally at # 5 with per store sales estimated at
$4.5 million. Egghead came in 7th nationally, with per store sales of $3
million.

OfficeMax and Sears came in at numbers 9 and 10, with per store average
sales in 1995 of $1.6 million and $900,000, respectively.

Sam's Club and Wal-Mart came in next at #s 12 and 13, with per store
average sales of $1.3 million and $300,000.

PriceCostco placed at #17 nationally with per store sales of $2.0 million,
while RadioShack placed 19th and averaged $50,000 per store in computer
sales.

RadioShack's sister company, Incredible Universe, placed 27th on the list
nationally, with per store sales in 1995 of $16.8 million.

Also making the list were Kmart at #39 ($30,000 per store), Media Play at
#43 ($500,000 per store), Fred Meyer #60 ($400,000 per store), R.C. Willey
Home Furnishings #75 ($3.8 million per store), and Toy R Us #80 ($30,000
per store).

Putting this list into perspective, the top seven "local" computer
retailers on a per store basis (ranked 1-7) are 1. Computer City, 2.
Incredible Universe, 3. Circuit City, 4. R.C. Willey, 5. Egghead, 6.
PriceCostco, and 7. Wal-Mart.

Each store moved a minimum average of at least $1.3 million in hardware
and/or software in 1995.

A marketing communications consultant that specializes in high-tech and
health care clients, David Politis welcomes column ideas at 801-569-2592
or via the Internet at dpolitis@altatech.com.
 
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