MicroStrategy and Intrepid Announce DecisionMaster

NEW SUITE OF PRODUCTS SLASH DEVELOPMENT TIME AND REDUCES MAINTENANCE COSTS
ASSOCIATED WITH TRADITIONAL RETAIL DSS DEVELOPMENT EFFORTS

NATIONAL RETAIL FEDERATION CONFERENCE, New York, New York, Jan. 15, 1996 --
MicroStrategy, the largest relational on-line analytical processing
(ROLAP) vendor, and Intrepid Systems, a leading provider of retail
application software, today announced a partnership agreement where
INTREPID WILL INTEGRATE MICROSTRATEGY'S OLAP PRODUCTS INTO ITS STRATEGIC
RETAIL SYSTEM, PROVIDING SUPERIOR SOLUTIONS TO RETAIL- ORIENTED PROBLEMS
SUCH AS SALES, MERCHANDISE MIX AND VENDOR PERFORMANCE ANALYSES.

MicroStrategy's industry-leading technology and Intrepid's extensive
experience in building integrated retail management systems are the
foundation for the new DecisionMaster, a packaged suite of retail analysis
applications for Merchandising, Warehouse/Distribution and Financial
operations. The DecisionMaster applications will be offered in conjunction
with Interpid's Strategic Retail System. The DecisionMaster provides a
single integrated retail data model, allowing retailers to implement
leading-edge decision support analysis in significantly less time and with
lower on-going maintenance costs than traditional methods.

"Historically, retail organizations have tried to take advantage of their
current data by building decision support systems, but have been hampered
by the significant challenges of bringing all of their key operational
data into one accessible format," said Michael J. Saylor, MicroStrategy's
President and CEO. "THE COMBINATION OF OUR LEADING-EDGE DSS TECHNOLOGY
WITH INTREPID'S PROVEN RETAIL SOLUTIONS PROVIDES AN IDEAL SOLUTION FOR A
BROAD RANGE OF RETAILERS IN SEGMENTS INCLUDING APPAREL, MASS MERCHANDISE,
SUPER STORE, AND DEPARTMENT STORES."

"The DecisionMaster suite of products provides users with a decision
support solution that is easy to use and dramatically more powerful than
previously available products," said Rich White, President and CEO of
Intrepid. "Having these capabilities integrated into our Strategic Retail
System provides for the rapid and immediate out-of-the-box business
benefits for retailers. These benefits are realized by eliminating the
development time and maintenance costs associated with traditional methods
of building Decision Support Systems."

THE FIRST OFFERING IN THE DECISIONMASTER SERIES IS DECISIONMASTER
EXECUTIVE, AN EXECUTIVE INFORMATION SYSTEM THAT FOCUSES ON SALES AND
PROFITABILITY ANALYSIS. ADDITIONAL OFFERINGS INCLUDE DECISIONMASTER
MERCHANDISING, DECISIONMASTER OPERATIONS, DECISIONMASTER FINANCE AND
DECISIONMASTER MARKETING. DecisionMaster Merchandising will enable
analyses such as item performance tracking, slow mover identification,
percent contribution, product classification review, sell-thru and
inventory turn. DecisionMaster Operations will provide retailers with
store/district/region manager performance alerts, product mix
optimization, new store opening performance analysis, profitability
analysis, this year versus last year comparisons and manager performance
reviews. DecisionMaster Finance will allow users to perform ad hoc
analysis of stock ledger, accounts payable and general ledger data.
DecisionMaster Marketing will facilitate promotion performance analysis,
market basket analysis, target market analysis, customer purchasing trends
and targeted direct marketing.

PLATFORM AND AVAILABILITY

The initial release of the DecisionMaster suite of products, which will
include DecisionMaster Executive, will be generally available in Q3 1996,
with the rest of the products available by Q4 1996. All products will be
available on Microsoft Windows, Windows NT, and Windows '95. All
MicroStrategy products will be available directly from MicroStrategy,
while the DecisionMaster products will be available from Intrepid
Systems.

ABOUT MICROSTRATEGY

MicroStrategy is the leading provider of relational OLAP (ROLAP) products
and services for developing and accessing enterprise data warehouses.
MicroStrategy has been recognized by Database Programming & Design as one
of the Database Dozen: twelve companies that define the direction of the
database industry. MicroStrategy was the first vendor to define a decision
support object framework introducing intelligent agents and
exception-reporting alerts; to develop a logical transparent map between
multidimensional data views and relational tables; and to deliver an
off-the-shelf, three-tier, decision support environment. MicroStrategy has
the most experience in developing decision support systems on data
warehouses exceeding 500 gigabytes. MicroStrategy's DSS Agent product line
is widely used by Fortune 1000 corporations worldwide, and in alliances
and partnerships with a variety of industry-leading companies.

MicroStrategy has offices in Washington, San Francisco, New York, Boston,
Atlanta, Chicago, Dallas, London and Barcelona. Corporate headquarters is
located at 8000 Towers Crescent Drive, Vienna, VA 22182; Phone:
703-848-8600; Fax: 703-848-8610; Internet: info@strategy.com; World Wide
Web: http://www.strategy.com/.

ABOUT INTREPID

Intrepid Systems develops, markets and supports enterprise- wide
application software for the retail industry Intrepid's fully integrated
Strategic Retail System package supports Merchandise Management, Store
Management, Distribution Management, Financial Management, and Management
Reporting and Analysis. Strategic Retail System has an advanced
architecture built on sophisticated design concepts that allows it to
support current and emerging technologies. Strategic Retail System is the
only AS/400-based retail management system written in COBOL. Intrepid's
rapid success in the retail industry is unprecedented amongst package
software providers. Intrepid markets its products and services to medium
and large sized retailers and supports all segments of the retail
industry.

Intrepid's corporate offices are located 1301 Harbor Bay Parkway, Suite
200, Alameda, CA 94502. The phone number is (510) 769-4888 and the fax
number is (510) 769-4886.
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@delphi.com   --or--   rbakerpc@aol.com
 =========================================================
