NFL, NBC SPORTS AND MICROSOFT LAUNCH SUPER BOWL WEB SITE; FANS WORLDWIDE
CAN FOLLOW NFL POSTSEASON ACTION IN CYBERSPACE

Site Scheduled To Go Live From Arizona in Mid-January

NEW YORK AND REDMOND, WASH. - JAN. 3, 1996 - With the completion of the NFL
regular season, pro football fans are getting ready for the playoffs and
the ultimate season finale: Super Bowl XXX (Jan. 28, 1996, Tempe, Ariz.).
For the first time, the NFL, in conjunction with NBC Sports and Microsoft
Corp., will bring all of the excitement and activities surrounding the
biggest one-day sports event to cyberspace with the launch of a new Web
site - http://superbowl.com.

Throughout the next month, superbowl.com will provide fans worldwide with
previews and up-to-the-minute news on all the playoff games; team and game
analysis from NBC Sports talent; information on past Super Bowls,
including video and audio clips of the game's most memorable moments; as
well as fan message boards, chat areas and a Super Bowl cybershop.

Scheduled to begin Jan. 18, once the AFC and NFC championship teams are
determined, superbowl.com will report live from Tempe on the two teams
playing in Super Bowl XXX and the events surrounding the game.
Superbowl.com will provide background information on the teams plus
continuous updates and coverage of the events of the week prior to the
Super Bowl. Fans will be able to chat with NFL stars and NBC Sports
talent, and get all the latest news and photos from events and news
conferences in Tempe. During the Super Bowl game, superbowl.com will
feature online commentary and analysis from NFL and NBC experts, live
play-by-play and statistics.

Microsoft is the key technology partner and has been instrumental in the
creation and management of superbowl.com. The site combines
state-of-the-art technologies such as interactive chats and multimedia
images and sound, to give users a highly-interactive experience. While the
Web site is accessible to any user connected to the Internet, users of the
new MicrosoftR Internet Explorer version 2.0 will have exclusive access to
additional features such as inline sound and inline video. The site
resides on the Microsoft Internet Information Server, a Web server that
runs on the Windows NT&#153; operating system, to help ensure reliability,
speed of access and ease of use.

To commemorate the 30th anniversary of the Super Bowl, the site's home page
will feature a different Super Bowl multimedia flashback each day. The
site also will feature an area where fans will have a unique opportunity
to contribute to the content of the television special "Behind the Scenes:
Super Bowl XXX," to be telecast by NBC on Saturday, Jan. 27 (5-6 p.m.).
Users of superbowl.com will be able to suggest features for inclusion in
the special.

"With the help of NBC and Microsoft, we are bringing the excitement of the
NFL playoffs and one of the world's premier sporting events to cyberspace
for the first time, providing fans worldwide with an upclose look at this
special anniversary of the Super Bowl," said Ann Kirschner, vice president
of programming and media development for NFL Enterprises. "If you can't
actually be there in Tempe, superbowl.com is the next best thing for NFL
fans in January."

"Superbowl.com is one of the most dynamic sites on the Web," said Mike
Conte, group manager in the personal systems division at Microsoft. "We
think it really shows off our innovative Internet technologies such as
sound, video and graphics. It offers users, particularly those using
Internet Explorer, an advanced interactive experience."

"We are excited about this innovative opportunity to expand our
relationship with the NFL and Microsoft," said Jon Miller, senior vice
president, NBC Sports programming. "It is hard to believe that the Super
Bowl, the biggest annual sports event, could get even bigger. But NBC, the
NFL and Microsoft are making that happen."

Superbowl.com was created by NFL Enterprises, NBC Sports Online and their
technology partner Microsoft. The site will reside at http://superbowl.com
on the Microsoft Internet Information Server.
 
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