Sweet Success: First Internet Site From M&M/MARS Reaches Enthusiastic
Interactive Audience

New Internet Site for "M&M's" Chocolate Mini Baking Bits Offers Visitors a
Virtual "M&M's" Plant Tour, Interactive Survey, Answers to
Frequently-Asked Questions on Famed "M&M's" Brand, and More

HACKETTSTOWN, NJ-- Once, you "got out of the kitchen" if you couldn't
"stand the heat" of baking. Today, you can just log-on to the Internet --
thanks to the inaugural Web site from M&M/MARS. (If your PC's in your
kitchen, you've got a dilemma!)

Since their introduction in 1941, those lovable little "M&M's" candies have
become an American institution enjoyed worldwide. With millions of people
surfing the Internet, it was only a matter of time before descendants of
the little chocolate folk heroes, "M&M's" Chocolate Mini Baking Bits, had
their own Web site -- http://www.baking.m-ms.com -- to satisfy the sweet
tooth of an online world.

The "M&M's" Chocolate Mini Baking Bits site went live in October 1995 and
since then has attracted an intimate, loyal following, averaging about 300
unique hits per day. Once at the site, surfers can:

o  Take a virtual tour of the "M&M's" manufacturing process
o  Discover some little-known facts about "M&M's"
o  Learn some helpful hints for successful baking
o  Receive a free recipe "M&M's" booklet, Brighter Baking with
   "M&M's" Chocolate Baking Bits, by completing an interactive
   survey
o  View the current "M&M's" Chocolate Mini Baking Bits recipe
   of the month, and
o  Link to other Web sites of interest to chocolate lovers and
   cooks in general.

Internet Site Pays Off for All Concerned

"We launched the Web site to take advantage of the incredibly useful
interactive and visual nature of the Internet, and we've been encouraged
by the response," said Pat D'Amato, M&M/MARS spokesperson. "We always
welcome phone calls and letters from consumers and organizations, but
we've also received a lot of questions and comments about baking via the
Internet site, so we know people find the Web a convenient way to share
information. Plus, the online public can have fun with "M&M's" trivia and
gain some practical baking tips."

What's there to learn at the "M&M's" Chocolate Mini Baking Bits site? For
starters, the candies do not dive into a swimming pool to gain their candy
coating, as the company's TV ads once depicted. A personalized plant tour
takes surfers through six pages of information that spell it all out,
including how the "M's" are applied to each candy. "The virtual tour is a
first-look at the manufacturing process," D'Amato said, "since the company
has never sponsored public tours of its plants for quality control and
safety reasons."

Want more trivia? Try these answers to some frequently-asked questions:

Q: What does "M&M's" stand for?

A: The "M's" in "M&M's" stand for the first initials of the
   company founder's last name: Forrest E. Mars, Sr., and a
   former associate.

Q: What is the farthest place to which "M&M's"
   Chocolate Candies have traveled?

A: They've been to space and back with NASA's space
   shuttle astronauts.

Q: What are the "M's"  printed with?

A: Not every secret can be revealed...all the candies
   themselves will say is that it's done very carefully with
   printers that won't hurt their delicate shells.

Q: What is the color ratio in a bag of "M&M's" ?

A: The average composition of the Baking Bits variety is
   evenly distributed among brown, yellow, green and red.

"While we know the World Wide Web is a highly versatile and cost-effective
way to communicate with millions of people," D'Amato said, "we didn't know
just what to expect when we decided to put up the "M&M's" Chocolate Mini
Baking Bits Web site. One thing's clear, even cyberheads have a sweet
tooth!"

All trademarks, service marks and company names are the property of their
respective owners.

Contact: Bill Bradley, Parker, Nichols & Company
Voice: 508-369-2100
Email: parker-nichols@bbnplanet.com

Or

Contact: Mary Anne Rohmann, Warner, Bicking, Morris & Partners
Voice: 212-759-7900

Or

Contact: Pat D'Amato, M&M/MARS
Voice: 908-852-1000
 
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