Dialogic Corporation Teams With Software Market Leaders To Promote "Best Of
Breed" Computer Telephony Products To VARS

PARSIPPANY, N.J., January 2, 1996 -- As a complement to the company's
recently introduced industry-first Computer Telephony (CT) VAR program,
Dialogic Corporation (NASDAQ:DLGC), the world's leading supplier of CT
hardware and software platforms, will open new profit opportunities for
value-added resellers by promoting 'best of breed' applications through
its CT Select channel program. Dialogic has teamed with leading software
providers Applied Voice Technology (AVT), Caleo, Expert Systems, Parity
Software, RightFAX and Voysys to provide VARs with a software "roadmap" of
Dialogic-tested-and-approved solutions for the CT arena. These
hardware/software solutions are certified 'channel-ready' and supported by
a comprehensive set of support offerings.

With the convergence of traditional telephony environments and network
computing applications, many VARs are seeking methods to overcome the
barriers to entry associated with a new market such as CT while also
providing robust solutions to new and existing customers. The recent
introduction of Dialogic's VAR program was geared towards bringing new
VARs into the rapidly expanding computer telephony market. CT Select
complements Dialogic's VAR program and further assists many of the VARs
who have delayed entering the CT arena due to the specialized nature of
the technology and support requirements.

"CT Select is an array of software products chosen to suit the skill set
and customer base of the VAR community," said Dialogic Channel Program
Manager Steven Mariconda. "Technically, the offerings range from Visual
Basic extensions through 'finishing touch' applications through which the
VAR can provide a spectrum of added value while also feeling comfortable
in the sales process. On the application side, the offerings complement
what the VAR is already selling - specialty servers, data bases, and local
area networks. The beauty of the program is that it helps direct VARs to
the offerings which best enhance their ability to succeed."

Dialogic's role in the CT Select program centers on raising awareness
within the channel and in front of end users while identifying and
developing appropriate "channel-ready" solutions in conjunction with CT
Select partners. The CT Select program partners are:

Applied Voice Technology: Developer of Call Xpress3, provides unified
messaging, call management, and interactive voice response (IVR).

Caleo: Developer of the Communications Suite, defines how calls are
managed; Call Center; and Caleo Tools, a developer's toolkit for the Caleo
architecture.

Expert Systems: Creator of the EASE integrated development environment for
CT applications; and EASEy FrameWorks for facilitating call management
automation.

Parity Software: Developer of CallSuite components for building voice and
fax applications.

RightFAX: Developer of RightFAX 4.0 and RightFAX NT fax server software.

Voysys: Developer of VoysAccess toolkits for integrated voice response
(IVR) applications.

The CT Select participants will offer their software products with Dialogic
voice/fax hardware specific to the VAR's application. Within the CT Select
program, Dialogic will act as a clearing house of information for the
channel as well as a marketing service bureau, handling incoming inquiries
and fulfilling requests for information.

PROGRAM COMPONENTS HELP VARS BREAK INTO NEW MARKET

The CT Select program will kick off with an advertising campaign which
promotes the market opportunity for VARs in a variety of industry
publications. The Dialogic-sponsored program ads will promote awareness of
computer telephony and educate prospective VARs on the opportunities
within the CT market while illustrating how the CT Select program is a
low-risk, low-hassle method to get started. Other plan components
include:

Reseller Help Desk: A dedicated Dialogic resource will support VARs in the
areas of RFP response, literature fulfillment, information requests, and
system configuration.

Field Seminars: Dialogic is developing a seminar series, co-sponsored by CT
Select participants providing complementary products, designed to educate
VARs on the technology, applications and "how to sell" strategies.

Reseller Training: A self-paced tutorial handbook will be developed by
Dialogic and the CT Select participants to educate network/computer
resellers on the CT market. The handbook focuses on CT -basics,
'identifying and fulfilling application needs and target audience sales
techniques. In addition, subsequent training will be developed by CT
Select partners.

Collateral Materials: Dialogic has prepared "A Reseller's Guide To CTI" to
be used to educate the channel and provide information on CT Select
Program participants.

"CT Ready, Select and Go" CD ROM: The "CT Ready, Select and Go" CD ROM
contains everything a reseller requires to become familiar with the
technology including a suite of working applications from CT Select
Program participants that the VAR can use to run their business, plus
product demonstrations a VAR can use for internal and customer education.

Internet Access: Dialogic's newly implemented World Wide Web home page
includes reseller-oriented sections.

Founded in 1983, Dialogic Corporation is a leading manufacturer of
standards-based computer telephony hardware and software platform
components, with more than 1.9 million ports shipped worldwide. In March,
1993, Dialogic launched the Signal Computing System Architecture standard
along with 70 other companies. SCSA defines open software and hardware
standards for building computer telephony systems with multiple
technologies. SCSA is now supported by more than 290 industry suppliers.
To offer customers the widest range of capabilities, Dialogic has
bolstered its traditional CT strengths by acquiring leading companies in
complementary technologies: GammaLink, the leader in computer-based
facsimile components; the CT Division, which specializes in
computer-telephone software integration at the switch level and Spectron
Microsystems, Inc., developers of the SPOX operating system and of digital
signal processor development environments. With worldwide headquarters in
Parsippany, New Jersey, Dialogic's European headquarters are located in
Brussels, Belgium with regional offices in Hartley Wintney, UK; Paris,
France; Milan, Italy; and Munich, Germany. Other Dialogic international
offices include Buenos Aires, Argentina and Setagayaku, Japan. Dialogic is
a founding member of the Enterprise Computer Telephony Forum (ECTF).
 
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