Why Mac? Contest Winner Announced: Windows 95 Beta Tester Prefers Mac,
Takes Home Power Macintosh 7500 Grand Prize

SAN FRANCISCO, California--January 23, 1996--Apple Computer Inc. today
announced the winner of an essay contest asking users to write why they
preferred the Mac platform over PCs running Windows 95. Thousands of
contestants logged on Apple's Internet home page to participate in the
contest, which began last August to coincide with Microsoft's Windows 95
launch. David Caren, a Los Angeles computer consultant, was selected as
the grand prize winner and received a Power Macintosh 7500.

"David Caren clearly articulated what was probably the most common theme in
the entries: the Macintosh is easier to use, expand, and troubleshoot than
PCs running Windows 95," said Dave Garr, Apple marketing manager and
contest supervisor. "In addition, Mr. Caren recognized the Mac's advanced
multimedia capabilities that he could 'only dream about' with the PC."

Mr. Caren, a former Windows 95 beta tester, was enticed by the Mac after a
friend showed him the computer's cutting-edge multimedia and advanced
graphics capabilities. But it was also the seamless interface and
reliability of the Macintosh computer that convinced him to convert from
Windows 95.

"At work, I am a network administrator. I manage a Windows 95 network and a
Mac network," said David Caren, Apple's contest winner. "I spend all day
fixing crashes on the Windows 95 network but I never get one call from the
art department to fix the Macs because they just work."

One hundred and fifty "Been There, Done That" t-shirts were also awarded to
contestants for their innovative entries, including a videotape of a
twenty month-old girl booting up and using her home Macintosh.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, online
services, and personal digital assistants. Headquartered in Cupertino,
California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and
markets solutions, products, technologies and services for business,
education, consumer, entertainment, scientific & engineering and
government customers in over 140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263- 3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800- 538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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