Apple and Adobe Announce Video Publishing Solution for the Desktop Video
Market

Select Power Macintosh 8500 Systems to Ship Bundled with Premiere and After
Effects Software; Customer Savings of Over $1000

CUPERTINO, California--January 9, 1996--Building on both companies'
strengths in the area of video and image editing solutions, Apple
Computer, Inc. and Adobe Systems, Inc. have announced a limited edition of
Power Macintosh 8500 systems which will come bundled with Adobe Premiere
and After Effects, currently two of the leading video and special effects
solutions available on the market.

The Apple and Adobe video publishing solution includes a native Power
Macintosh version of Adobe Premiere 4.2, a powerful digital video editing
program that enables users to create movies on the desktop; Adobe After
Effects 3.0, a high-quality compositing, 2D animation and special effects
program; and a Power Macintosh 8500 with 16MB of RAM, a 2GB hard drive and
a quad speed CD-ROM. This limited edition bundle is expected to have an
estimated street price starting at around U.S. $4799--a savings of well
over U.S. $1000 if purchased separately--and expected to become available
on January 26, 1996.

"More and more, desktop publishers and multimedia content developers need
to incorporate video and make their 2D and 3D images 'come alive'- -so
Apple and Adobe have responded by providing the most powerful, effective
and unique tools for their needs," said Mike Dionne, senior vice president
of Apple America's Business Markets. "Premiere and After Effects--which
have been optimized for Power Macintosh--combined with the
price/performance of the feature-rich Power Macintosh 8500 computer and
the easy-to-use Mac OS are powerful and unprecedented tools that the
desktop video editing market demands."

"This bundle is just one more example of Apple and Adobe's commitment to
developing solutions that make it easier for our customers to create
visually rich information," said John Kunze, vice president of Graphics
and Publishing Products, Adobe Systems. "The performance of the Power
Macintosh provides Adobe Premiere and After Effects users with the
necessary power to fulfill their demanding video editing and output
requirements. Our software running on the Power Macintosh platform is a
leading solution for the desktop video market."

The bundle promotion is expected to run from January 26, 1996 through March
31, 1996 . Pricing and availability may vary outside the U.S. Customers
can locate a nearby Apple authorized reseller by calling (800) 538-9696.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain
View, California. Adobe develops, markets and supports computer software
products and technologies that enable users to create, display, print and
communicate electronic documents. The company licenses its technology to
major computer, printing, and publishing suppliers, and markets a line of
applications software and type products for authoring visually rich
documents. Additionally, the company markets a line of powerful, but
easy-to-use, products for home and small business users. Adobe has
subsidiaries in Europe and the Pacific Rim serving a worldwide network of
dealers and distributors. Adobe's 1994 revenue was approximately $598
million.

Apple Computer, Inc., a recognized pioneer and innovator in the information
industry, creates powerful solutions based on easy-to-use personal
computers, servers, peripherals, software, on-line services, and personal
digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:
AAPL) develops, manufactures, licenses and markets products, technologies
and services for the business, education, consumer, scientific,
engineering and government markets in more than 140 countries.

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800- 462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or
would like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local
Apple representatives for information.

Apple's home page on the World Wide Web: http://www.apple.com/
 
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