Adobe Systems and PictureWeb Form Alliance to Offer Easy Access to Photos
Online

Adobe PhotoDeluxe Software and PictureWeb Picture Service on America Online
Provide Consumers with Unique Digital Photo Offering

Las Vegas (January 4, 1996) -- Adobe Systems Incorporated (Nasdaq: ADBE)
and PicturePlace, Inc. (keyword: PictureWeb), a partner of the America
Online (AOL) Greenhouse, today announced a strategic alliance regarding
consumer digital photography here at the Consumer Electronics Show (CES).
Designed to promote the use of digital photography among consumers, this
unique offer combines Adobe PhotoDeluxe photo editing software for
Macintosh and Windows with the PictureWeb picture service to provide easy
access to photo digitization technology and software for enhancing and
modifying personal photographs. The offer provides Adobe PhotoDeluxe users
with a PictureWeb starter kit, including access to the PictureWeb service,
and 10 free hours on AOL for new members. In addition, members of AOL can
access product information and tips and techniques regarding Adobe
PhotoDeluxe software in the PictureWeb main menu, and order the software
online using the service.

"We have been searching for the perfect product that combines great picture
editing tools with incred-ible ease-of-use to recommend to our PictureWeb
customers," said Terry Ulick, co-founder, PictureWeb. "Adobe PhotoDeluxe
is the perfect product--consumers can use it for creating exciting photo
projects once they have received their digital pictures from the
PictureWeb service."

"This alliance greatly advances the consumer digital photography market.
PictureWeb is a quick and easy means for digitizing personal photographs
and Adobe PhotoDeluxe software provides consumers with the tools to get
creative with their photos," said Bruce Chizen, vice president, Adobe
consumer products group. "Adobe PhotoDeluxe and PictureWeb offer an ideal
solution to the question of what to do with the dozens of pictures taken
during the holidays. Consumers can easily develop their film using the
PictureWeb service and then use Adobe's software to add their images to a
1996 calendar, or 'thank you' card."

Easy Digital Photography Comes to the Home

The PictureWeb service provides members a quick, easy and cost-effective
way to share photographs electronically with family and friends. Adobe
PhotoDeluxe will come with a PictureWeb starter kit including a special
offer for photo digitization using the PictureWeb service. Within 24-hours
of receiving prints, slides or negatives, PictureWeb provides original
images online for instant viewing and downloading. These images can then
be incorporated into calendars, greeting cards, or dozens of other
creative projects using Adobe PhotoDeluxe software. Photo clean-up such as
removing "red eye," enhancing image quality and removing unwanted objects
can also be performed using the software. In addition, the PictureWeb
starter kit comes with an America Online start-up disk good for 10 free
hours on AOL for new users who sign-up for the service. The PictureWeb
starter kit will come in the Adobe PhotoDeluxe package, or customers can
receive the kit by calling PictureWeb customer service at 1-800-398-8342.

PictureWeb members can also easily receive Adobe PhotoDeluxe product
information and can view sample activities by accessing an Adobe
PhotoDeluxe button in the PictureWeb main menu. Members can then purchase
Adobe PhotoDeluxe software through the PictureWeb service at the estimated
street price of $89.

Adobe PhotoDeluxe Software for Enhancing and Modifying Personal
Photographs

Adobe PhotoDeluxe offers many of the same rich features as found in Adobe
Photoshop, the indus-try- leading image-editing software for professional
graphic artists and designers. The product features a user-friendly
interface that visually guides users through a series of easy-to-follow
steps for modify-ing photos. The program provides users two modes of
working in the program: Guided Activities and On Your Own. In either mode,
the user interface visually guides both novice and expert users through
each step of the photo modification and enhancement process.

Projects included in Guided Activities include customizing a card with
photos, text and clip-art, creating a calendar with personal photos for
each month, or removing dust and scratches from an old photo. Adobe
PhotoDeluxe simplifies each project by guiding users through each step in
the activity from opening a photo file to saving and printing. Projects
created in Guided Activities can be further modified in the On Your Own
mode using the same easy-to-use tools.

PictureWeb Online Service for Digital Pictures

Established in September 1995, PictureWeb is the first online picture
service. PictureWeb is a part of the AOL Greenhouse, a business unit of
America Online that supports entrepreneurs in the creation of
ground-breaking interactive content developed exclusively for the online
medium. Features of PictureWeb include PictureAlbums for storage of
members' high-resolution pictures, freeing up users valuable hard drive
space, and PictureCircle for sharing pictures with friends, family and
business associates online. The service also offers 24-hour online picture
development for a cost of $.99 per photo (with no minimum) for
downloading, viewing or sending to other online areas.

Adobe For You Product Line

Adobe PhotoDeluxe is the first product from Adobe's consumer product line
that brings the company's professional graphics technology to consumers
with an innovative user interface and refined feature set. The Adobe
consumer group's new Adobe For You product line offers easy-to-use drawing
and painting, desktop publishing and photo creativity software for the
home and small business.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain
View, California. Adobe develops, markets and supports computer software
products and technologies that enable users to create, display, print and
communicate electronic documents. The company licenses its technology to
major computer, printing and publishing suppliers, and markets a line of
applications software and type products for authoring visually rich
documents. Additionally, the company markets the Adobe For You line of
consumer products geared toward home and small business users. Adobe has
subsidiar-ies in Europe and the Pacific Rim serving a worldwide network of
dealers and distributors. Adobe's 1994 revenue was approximately $598
million.

AOL Greenhouse

The AOL Greenhouse provides Picture Place with online production support
including full utilization of AOL's publishing tools, Internet publishing
support, seed equity funding, marketing resources, online promotion, and
an audience of more than 4 million America Online subscribers. Partners in
The AOL Greenhouse are given the opportunity to team with interactive
marketing partners to assist in the development of new revenue streams.

America Online, Inc., (NASDAQ symbol: AMER), based in Vienna, VA is the
largest and fastest growing provider of online services in the world with
the most active subscriber base. AOL offers its more than 4.5 million
subscribers a wide variety of services, including electronic mail,
conferencing, soft-ware, computing support, interactive magazines and
newspapers and online classes, as well as easy and affordable access to
services of the Internet. AOL has a global workforce consisting of more
than 2,500 people. Founded in 1985, AOL has established strategic
alliances with dozens of companies, including Capital Cities/ABC, Viacom,
Bertelsmann, Hachette, IBM, Compaq and American Express. Personal computer
owners can obtain America Online software at major retailers and
bookstores, or by calling 800-827-6364.
 
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