Adobe Systems Offers Adobe PageMaker 6.0 Competitive Upgrade to QuarkXPress
Users

Mountain View, Calif. (December 5, 1995) (Nasdaq:ADBE)--Responding to
customer demand, Adobe Systems Incorporated today announced a $199
competitive upgrade program that allows users of QuarkXPress to upgrade to
Adobe PageMaker 6.0, the latest version of the world's leading
professional page layout software. The offer enables users of any version
of QuarkXPress to purchase a full retail copy of Adobe PageMaker 6.0 for
Apple Macintosh and Power Macintosh or Microsoft Windows 95 at the special
$199 promotional price by providing a valid QuarkXPress serial number. The
competitive upgrade is available in the United States and Canada through
June 30, 1996 at select Adobe Authorized Resellers and directly from
Adobe.

The competitive upgrade program was developed in response to requests by
QuarkXPress users eager to switch to Adobe PageMaker 6.0, a major upgrade
that adds more than 50 powerful new features for professional publishers
including high-fidelity color and on-line capabilities.

"PageMaker software is an invaluable asset for our business. We encourage
our customers to use PageMaker whenever possible. For those switching from
Quark, the conversion process has been painless using the QuarkXPress
converter in PageMaker," says Marc Orchant, operations manager at
Albuquerque-based SUBIA, New Mexico's largest service bureau. "PageMaker's
cross-platform capa-bilities are very strong -- moving a PageMaker file
from Macintosh to Windows is a very smooth conversion, which can't always
be said for transferring QuarkXPress files across platforms."

As part of the upgrade program, Adobe will provide customers with 90 days
of complimentary technical support to facilitate the transition from
QuarkXPress to Adobe PageMaker software. Ex-tended technical support is
available through the Adobe Customer First plan. In addition, users of
PageMaker 6.0 software for the Macintosh can take advantage of the
program's new QuarkXPress file converter designed to convert existing
QuarkXPress 3.1, 3.2 and 3.3 documents into PageMaker 6.0 publications.
The file converter speeds conversion while retaining formatting, graphics
and other layout specifications. For users who require professional output
services, the

Adobe Authorized Service Provider Program maintains regional listings of
professional service providers who can convert QuarkXPress files into
PageMaker files. For a current list, customers can visit Adobe's Web site
at http://www.adobe.com or call the Adobe FaxYI fax back system at
206/628- 5737 and request document #4999200.

Price and Availability

The Adobe PageMaker 6.0 competitive upgrade to QuarkXPress is immediately
available for $199 at Adobe Authorized Resellers and directly from Adobe
Systems through June 30, 1996. The competitive upgrade offer is valid only
in the United States and Canada. Customers must present a valid
QuarkXPress serial number to qualify. For more information, customers in
the United States and Canada may call Adobe at 1-800-42-ADOBE (23623).

Adobe Systems Incorporated was founded in 1982 and is headquartered in
Mountain View, California. Adobe develops, markets and supports computer
software products and technologies that enable users to create, display,
print and communicate all kinds of information. The company licenses its
technology to major computer, printing and publishing suppliers, and
markets a line of applica-tions software and type products for authoring
visually rich documents. Additionally, the company markets a line of
powerful, but easy-to-use, products for home and small-business users.
Adobe has subsidiaries in Europe and the Pacific Rim, serving a worldwide
network of dealers and distributors. Adobe's 1994 revenue was
approximately $598 million.
 
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