ACER AMERICA ANNOUNCES RESTRUCTURING INTO THREE DIVISIONS: CONSUMER,
COMMERCIAL AND CORPORATE

8TH LARGEST PC MANUFACTURER BETTER POSITIONED TO MEET NEEDS OF KEY CUSTOMER
SEGMENTS AND MARKETS

SAN JOSE, CA -- JANUARY 24, 1996 -- Following its third year of sustained
growth rates averaging 70 percent, Acer America Corporation, the nation's
eighth largest PC manufacturer, announced a restructuring of its business
into three divisions. Focused on key market and customer segments, the
three divisions are the Consumer Business Division headed by Michael
Culver, Vice President and General Manager; the Commercial Business
Division led by Max Wu, Vice President and General Manager; and the System
Integration Business Division currently run by Acer America President and
CEO Ronald Chwang. The business divisions will have direct responsibility
for product management, logistic management, and sales, while working
closely with channel marketing, engineering, corporate marketing,
manufacturing and service.

Acer America, which last year posted $1.4 billion in revenues, expects the
reorganization will help the company integrate critical resources, develop
core competencies and provide clearer financial visibility as Acer America
prepares for its next phase of business growth and the eventual initial
public offering in the United States.

"Acer America had a very successful year in 1995 with the launch of the
Aspire home computer and nearly doubling of revenues, " said Ronald
Chwang. "We are now squarely in the industry spotlight as a leading
contender in the highly competitive PC market place. It is critical that
we continue to refine our execution effectiveness and overall
productivity. With this new business structure and the investments we are
making toward internal information systems and customer service, we are
prepared both for future growth and are ensuring our priorities remain
focused on the customer and our channel partners."

The three new divisions reflect Acer America's emphasis on customer need
and market dynamics rather than solely on products and technology. In
addition to a reputation for quality products, affordable prices, generous
warranties and superior ease of use, Acer is noted for its ability to
bring the products customers want to market faster than its competitors.
This responsiveness is due to a unique business model that keeps inventory
levels low, customization of design and assembly of systems local while
key componenets are produced globally, and stresses the importance of
local partnerships with the channel and with vendors who produce the few
components Acer doesn't. In acknowledgment of Acer America's rapid and
continued growth, the new organization will ensure the channels of
communication remain open between Acer and its customers, and that Acer
America's response to new market needs are swift.

Consumer products account for 60% of Acer America's business. The new
Consumer Products Division will leverage volume sales focusing on end
users who purchase products through retail stores. The distinctive green
and gray Aspire home computers introduced last September and the AcerNote
Pro and Lite notebooks will be managed by this division. Plans for 1996
include new installed base marketing to existing Acer customers.

Commercial products account for 40% of Acer America's business. The
Commercial Business division has responsibility for AcerAltos servers,
AcerPower workstations for business, AcerEntra quality, basic systems that
are branded with the Acer name and customed configured by resellers for
the individual needs of their customers, and all the AcerOpen components
business including AcerView monitors, keyboards and CD-ROMs. Products for
the commercial division leverage the traditional two-tiered channel going
through regional and national distribution channels to resellers.

The System Integration Division through direct sales and the dealer channel
will handle major corporate sales of commercial products as well as
original equipment manufacturing (OEM) business capitalizing on Acer
America's assembly and distribution capabilities. This division will focus
on products and peripherals for specific accounts using increased
flexibility in configuration and logistics.

Rounding out the Acer America organization with areas of responsibility
that remain unchanged are Ralph Herbst, Vice President of Engineering;
Marlene Williamson, Vice President of Marketing; Bob Marks, Vice President
of Manufacturing; and Olend King, Vice President of Customer Service.

ACER AMERICA CORPORATION

Acer America Corporation (http://www.acer.com/aac/), headquartered in San
Jose, Calif., designs and manufactures a broad range of computer systems
and peripherals. Award-winning product offerings include AcerNote
notebooks, AcerPower and AcerEntra desktop computers, the AcerAltos line
of open servers, AcerView monitors and the recently introduced Acer Aspire
for the home. The Acer Computer Explorer and Out-of-Box Experience
demonstrate Acer's commitment to make PCs as easy to use as other consumer
electronics products. Acer America, a member of the Acer Group, posted
revenues of $1.4 billion for 1995.
 
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