ALR TAKES ADVANTAGE OF INTEL'S PENTIUM PRICE CUTS; OFFERS 100-MHZ OPTIMA SL
AT $995

Irvine, CA, January 22, 1996 - Moving in tandem with Intel's Pentium
processor price reductions, Advanced Logic Research, Inc. (NASDAQ:AALR)
today announced aggressive promotional pricing for its popular ALR OPTIMA
SL. During the promotion, prices will be reduced by $200, breaking the
$1,000 for 100-MHz Pentium technology barrier, and bringing a new level of
affordable power to desktop customers. In related news, ALR is offering
their 75MHz OPTIMA SL for $945, a reduction of $50.

"ALR is supporting the market demand of low prices for Pentium
processor-based systems. By offering 100-MHz Pentium technology for under
$1,000, ALR is giving customers a clear choice for value," comments Genny
Ortegon, ALR's vice president of marketing.

In addition to the value-priced base models, ALR offers money-saving
configured systems. These ready-to-run bundles include an 850-MB IDE hard
drive; an ALR 2-button mouse; and choice of operating system software.
Prices are listed at $1,249 for a 75-MHz model and $1, 299 for a 100-MHz
system.

ALR backs the OPTIMA SL with its comprehensive 5/36 warranty package,
covering system board components for five years and peripherals and labor
for 36 months.

ALR OPTIMA SL

Standard features include: 8-MB RAM expandable to 128-MB; three expansion
slots (one PCI, one ISA and one ISA/PCI shared); three drive bays (one
5.25", two 3.5"); 1.44-MB floppy disk; 125 watt power supply; slimline
chassis (4.25"H x 13.75"W x 15.75"D); two PCI IDE interfaces; two 16550
serial ports; one bi-directional EPP/ECP parallel port; enhanced ALR
101-key keyboard; Flash BIOS; Plug and Play compatible; Energy Star
compliant.

The ALR OPTIMA SL is available for immediate shipment. Promotional pricing
is valid while supplies last. Pricing is listed in U.S. dollars, reseller
pricing will vary.

  Models                       Suggested Retail Price
  ---------------------------------------------------
  575 Model 1                        $945
  575 Model 850B*                  $1,249
  5100 Model 1                       $995
  5100 Model 850B*                 $1,299

* Model 850B also includes 850-MB IDE hard drive; ALR 2-button mouse;
choice of DOS and Windows for Workgroups or Windows 95.

Advanced Logic Research Inc. is an industry leader in the design,
manufacture, marketing and support of computer systems targeted at the
client/server and desktop markets. ALR's comprehensive portfolio of
upgradeable and affordably-priced products includes sophisticated
multiprocessor network servers, high-performance workstations, PC
desktops, Pentium processor add-on products and multimedia options kits.
Founded in 1984, the Irvine, Calif.-based company has shipped over 700,000
PCs and employs approximately 475 people worldwide. Advanced Logic
Research Inc.'s common stock is quoted on the NASDAQ Stock Market under
the symbol "AALR".

ALR serves its worldwide markets through export sales from the U.S. and
subsidiaries in Singapore (ALR International), Frankfurt and London. ALR
International also maintains branch sales and support offices in Hong Kong
and Malaysia.

Prices quoted in US dollars.
 
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