MetaTools Licenses Technology to Macromedia

CARPINTERIA, CALIF., JAN. 24, 1996--MetaTools, Inc. (NASDAQ: MTLS),
formerly HSC Software, today announced that Macromedia, the leader in
digital arts, multimedia and Web publishing, has licensed special editions
of MetaTools' award-winning Kai's Power Tools 3 (KPT) and KPT Vector
Effects. Macromedia will include a copy of either KPT 3 or KPT Vector
Effects with every copy of FreeHand, Macromedia xRes and Macromedia
Director for Windows and Macintosh platforms. English, French, German and
Japanese products are included in the agreement. KPT 3 and KPT Vector
Effects are the industry's leading imaging and vector based creative and
production extensions. The bundles should be available to customers by the
first quarter of 1996.

MetaTools' KPT 3 SE will also be included in the Macromedia FreeHand
Graphics Studio, which includes FreeHand, xRes, Extreme 3D and Macromedia
Fontographer.

"Our customers want in an integrated solution for graphic design, Web page
development and other visual design activities that is a good value," said
Bud Colligan, president and CEO of Macromedia. "As the leader in plug-in
architecture software development, MetaTools' advanced imaging and vector
based technologies provide our customers with the industry's premier
extensions for creating imaging and special effects that would otherwise
be time consuming or impossible to create."

"Macromedia is a leader in multimedia and digital arts software and has an
installed base of over a million customers who are focused on graphic
design, multimedia and Internet Web page development," said John Wilczak,
founder and CEO of MetaTools. "Our agreement with Macromedia allows us to
dramatically expand the introduction of MetaTools products and also
provides an incentive to upgrade to MetaTools complete products."

MetaTools designs, develops, publishes, markets and supports software tools
for the creation, editing and manipulation of computer graphic images,
digital art and Internet/online content for Windows, Macintosh and other
operating systems. The Company is located in Santa Barbara County at 6303
Carpinteria Ave., Carpinteria, CA 93013; Tel: 805-566-6200; Fax:
805-566-6385; World Wide Web server: http://www.metatools.com.
 
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