Seybold Seminars Addresses Critical Publishing Technology Issues for Both
Traditional and Electronic Media

FOSTER CITY, CA (JANUARY 17, 1996)--As press and prepress converge and new
printing technologies develop, technological advances in electronic
publishing, the Internet and the Web are challenging the traditional focus
and nature of publishing. Never before has it been so crucial for
publishing professionals to stay informed about the latest technological
and market developments affecting their industry.  The 16th annual Seybold
Seminars Conference and Exposition, held February 27 - March 1, 1996 (the
Exposition is February 28 - March 1) at the Hynes Convention Center in
Boston, Massachusetts will address the integration of present and future
technologies for the publishing industry and the synergy between them.

The Conference, directed by industry leaders who are redefining technology
and setting trends, will initiate evocative discussions on critical
publishing issues. Kicking off the week, industry visionary, Jonathan
Seybold, founder of Seybold Seminars, will moderate the Conference keynote
sessions whose impressive list includes James Clark, chairman of Netscape
Communications Corporation, Jerry Yang, president of Yahoo Corporation,
Dr. Hunter Madsen, senior partner & director of J. Walter Thompson
Interactive Enterprise, Dr. John Warnock, chairman & CEO of Adobe Systems
Incorporated, Rick Smolan, president of Against All Odds Corporation,
Walter Bender, associate director of Information Technology at MIT Media
Laboratory and William Givens, president of ECRM who will discuss their
visions and opinions on the future of the publishing industry.

Seybold Seminars is the best source for expert guidance, knowledge and
vision on the future direction of publishing and the synergy between the
Internet and how it relates to traditional forms of media now and in the
future. "With the emergence of technological advances in such areas as
electronic publishing and the Internet, and changes in traditional
printing and publishing technologies, this year's Seybold Seminars
Conference anticipates the market trends and developments which will
affect the graphics, printing and publishing industries and its
professionals," says Craig Cline, VP of Programs, Seybold Seminars. "It's
imperative that we address these emerging technologies as we prepare for
publishing in the 21st century."

As an adjunct to the Conference, three one-day Seminars will focus
specifically on World-Wide Web Publishing, Java( & New Media and the
Printer's Perspective. These one-day Seminars will explore what's next
strategically, technologically and financially for today and tomorrow's
printing and publishing businesses. In addition, 20 technology- intensive
full and half-day Courses will help publishing professionals maximize
their efficiencies in such areas as Internet services and site building
techniques, tips and tricks in using Photoshop, Director, Illustrator and
QuarkXPress, workflow issues, printing technologies and color management.

Seybold Seminars is the world's largest and most comprehensive event for
publishing, printing and graphics professionals. Now in its 16th year,
Seybold's visionary leadership and authoritative education has earned its
reputation as the essential gathering showcase for printing, publishing
and new media for today and tomorrow.

SOFTBANK Expos presents 21st century technology events. Its shows include
NetWorld+Interop, Seybold Seminars, Windows Solutions, ComputerMania,
Interactive 96, Support Services and Computer Training & Support. The
events begin with the best available educational conferences which attract
the brightest professionals in the technology community.

The interactive trade show floor is a professionally enriching experience
for the qualified attendees who visit the exhibits of the industry's key
players. The education of the audience is extended year-round with on-line
events and a collection of focused newsletters.

SOFTBANK Expos, 303 Vintage Park Drive, Foster City, CA 94404
1-800-4-SBEXPOS, 415-578-6900, http://www.sbexpos.com
 
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