Adobe Systems Announces Agreement to Bundle Adobe Premiere with Data
Translation's New Media 100 qx Digital Video Engine

Adobe Premiere 4.2 and Media 100 qx Combine to Offer Superior Image and
Audio Quality In an Open QuickTime Environment

MACWORLD EXPO, San Francisco (January 9, 1996) (Nasdaq: ADBE) -- Adobe
Systems Incorporated today announced that it is working with Data
Translation's Multimedia Group and Apple Computer, Inc. to provide video
professionals with a high-performance, PCI-based, open QuickTime digital
editing solution on the Macintosh. By pairing Adobe Premiere 4.2 for
Macintosh and Power Macintosh with Multimedia Group's new Media 100 qx PCI
QuickTime board, users will have access to the leading non-linear digital
video editing software, coupled with superior image and audio quality and
the latest advances in Vincent digital video engine technology. The
solution is being shown this week here at Macworld Expo in Adobe's booth,
#1229, and at Data Translation's booth, #3648, Moscone Convention Center.

"Adobe Premiere has long been the standard in QuickTime-based video editing
software," said John Molinari, general manager of Multimedia Group. "The
pairing of such a highly regarded product with Media 100 is an exciting
solution for anyone interested in creating high-quality videos easily and
affordably. Before Media 100 qx, only one out of 10 aspiring videomakers
could afford a broadcast-quality digital video system. Media 100 qx
wascreated for those other nine people."

Adobe Premiere is a powerful digital video editing program that enables
users to easily combine video, audio, animation, still images and graphics
to create movies on the desktop for output to video or for multimedia
presentations. Adobe Premiere software is used in commercial videos,
corporate communication training programs, production of multimedia titles
and off-line editing for the broadcast community.

The Media 100 qx PCI board is the same Vincent digital video engine used in
the Media 100, complete with its established Media 100 image and audio
quality, now running in an open QuickTime environment.For more information
please contact Patricia J. Pane 415 962.2967 Fax 415 962.2930
ppane@adobe.com http://www.adobe.com/

"We are delighted to be teaming up with Data Translation's Multimedia Group
to deliver a very powerful, high-performance, open solution for digital
editing on the Macintosh," said Joyce Chung, Adobe's senior product
marketing manager for Adobe Premiere. "Users of Adobe Premiere will now be
able to take advantage of the established quality of the Media 100
technology at a fraction of the cost of turnkey systems while working in
the open QuickTime environment."

The Media 100 qx also supports QuickTime files created using Adobe After
Effects 3.0, Adobe's award-winning compositing, 2D animation and special
effects tool for video and film. Using Adobe Premiere and Adobe After
Effects in concert with the Media 100 qx provides a powerful and
cost-effective video editing and compositing solution for the desktop. For
more information about Adobe's video applications, please call
800-628-2320.

The Media 100 qx is scheduled to be available in the first quarter of 1996
fromData Translation's Multimedia Group at the suggested retail price of
$4,987. For more information, please contact Multimedia Group at (508)
460-1600.

Multimedia Group, makers of Media 100, is a business unit of
DataTranslation, Inc., the world leader in the design, manufacture and
marketing of hardware and software for data and image processing.
Headquartered in Marlboro, Mass., Data Translation's common stock is
traded on the NASDAQ market under the symbol DATX.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain
View, California. Adobe develops, markets and supports computer software
products and technologies that enable users to create, display, print and
communicate electronic documents. The company licenses its technology to
major computer, printing and publishing suppliers, and markets a line of
applications software and type products for authoring visually rich
documents. Additionally, the company markets a line of powerful, but easy
to use, products for home and small business users. Adobe has subsidiaries
in Europe and the Pacific Rim serving a worldwide network of dealers and
distributors. Adobe's 1994 revenue was approximately $598 million.
 
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