New LinkStar Directory Establishes Integrated Solution For Finding,
Publishing and Promoting Businesses And People on the Internet

Company Signs c|net and Others as Charter Advertisers-- Signs Florida's
CyberGate as First in Aggressive Partners Program with ISPs and IPPs for
Joint Advertising

URL: http://www.linkstar.com

DEERFIELD BEACH, FL-- LinkStar Communications Corporation introduced the
LinkStar directory, the first completely integrated solution for finding,
publishing and promoting businesses and people on the Internet. The
directory allows anyone to have an instant, free, entry-level presence on
the World Wide Web that is accessible and searchable by any other World
Wide Web user.

LinkStar Communications has signed several well-known companies as charter
advertisers, including c|net, the number one computing site on the
Internet; Digital Consulting, Inc., the organizers of Web World, one of
the largest Web conferences in North America; and Success Magazine
Conferences, the entrepreneurial leadership conference organizers.
LinkStar is also beginning an aggressive Partners Program to recruit
Internet Service Providers (ISPs) and Internet Presence Providers (IPPs)
to share in advertising revenue generated from an innovative new
technology developed by LinkStar.

"Unlike other Internet directories, LinkStar is designed to publish your
presence on the Web, promote that presence, and allow you to search for
people, organizations and Web sites with pinpoint accuracy," says Stewart
Padveen, president of LinkStar Communications. "LinkStar is the first Web
directory to have such an integrated, end-to-end solution."

*Electronic Business Cards*

The heart of the LinkStar Directory is its free "e-Card" system. Any
Internet user with an email address can easily fill out an electronic
business card -- an "e-Card" -- that is accessible and searchable by any
other World Wide Web user. The e-Card includes standard business card
information, as well as a variety of options which allow entrants to
describe their companies' products and services, and index their
description in a wide range of categories. In addition, the e-Card
provides an automatic hot link from the e-Card listing to the entrant's
email address and/or World Wide Web home page URL. Anybody with a home
page can also insert a set of HTML code to create a hot link to a
personalized version of the LinkStar directory.

*Targeted Marketing Capabilities*

The LinkStar directory is designed with powerful and easy-to-use search
capabilities which allow users to locate listings based on a wide and
flexible range of criteria -- without requiring advanced search logic or
language typical of other Internet database and directory services. "One
of the biggest problems when searching the Internet is no longer finding
what you're looking for, but finding too much information," says Padveen.
Searches can be executed for names, companies, cities, countries, states,
provinces, postal codes, subject categories, key words, or combinations of
these criteria, by direct input into an entry screen, without the need for
Boolean logic entries. Search results return in order of a proprietary
match rating index, display the e-Card as entered, and link the searcher
directly to the information providers' email and Web locations.
"LinkStar's highly accurate system and the numerous links in it makes the
directory a powerful Internet resource," adds Padveen.

LinkStar users can have their search results sent to them by email so that
they can create their own targeted mailing lists, and listed organizations
will receive monthly statistics via email on how many times their e-Cards
have been viewed by LinkStar users. In a unique move to prevent tampering,
LinkStar Communications provides each organization listed in the LinkStar
directory with a security password to control editing of their listings.

The LinkStar directory is receiving more than 100,000 hits per day and its
stock of e-Cards and Web pages has grown to more than 20,000 since an
unpublicized beta version was put on the Internet last October.

Partners Program -- Florida's CyberGate Signed LinkStar Communications has
recently signed CyberGate, Florida's largest Internet service provider, as
a member of its Partners Program to share advertising revenues from
selling banner advertising on the directory. LinkStar is aggressively
recruiting ISPs, IPPs and other qualified Web sites to share in revenues
from selling banner advertising space on its global directory, as well as
selling ads locally in partnership with ISPs and IPPs. LinkStar has
already signed more than 350 ISPs worldwide as members of its Partners
Program.

The LinkStar directory is designed to operate as a distributed database,
which allows any LinkStar Partner to offer a personalized, local directory
through its Web page. In addition to generating global advertisements,
high-volume Web sites will have the capability, through their individually
"coded" links to the directory, to generate local advertising revenue for
banners which will only appear when users enter the directory through
their local site.

LinkStar Communications Corporation, a privately held company based in
Deerfield Beach, Florida, is developing products that will provide a
complete, end-to-end solution for searching, publishing, promoting and
communicating on the Internet's World Wide Web. The company's goal is to
make it easy and cost-effective for individuals and businesses to
productively publish on, use and conduct business on the Web. Founded in
1994, the company can be reached at http://www.linkstar.com or
info@linkstar.com.

LinkStar is a trademark of LinkStar Communications Corporation. All other
trademarks are the property of their respective owners.

Contact: Kevin Rudden or Derek Lane, Parker, Nichols & Company
Voice: 508-369-2100
Email: 3566721@mcimail.com
Or
Email: 102256.43@compuserve.com
 
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