FitzGerald Launches Interactive Marketing Communications Company; Leading
New England PR Agency To Offer A Broad Range of Interactive Services

Cambridge, MA--FitzGerald Communications Inc., a leading high-technology
public relations agency, today announced the launch of FitzGerald
Interactive Inc., a marketing communications agency dedicated to helping
companies leverage new media technology, such as the Internet, in overall
communications strategies. FitzGerald Interactive Inc. provides
consulting, creative solution development, implementation, management and
promotion of new media applications for interactive marketing and
communications. Current clients include The Electronic Frontier
Foundation, San Francisco, and Interactive Factory, Boston, Mass.

Working with FitzGerald Interactive, clients will create channels through
which they can communicate directly and quickly with their various
internal and external target audiences. The new company will create
interactive marketing communications solutions for clients using World
Wide Web sites, CD-ROMs, kiosks, interactive diskettes and other new media
tools.

FitzGerald Communications Inc. Launches Interactive Agency

"By inviting contribution and by staying in tune with customers' needs,
FitzGerald Interactive will help clients accurately calibrate and deliver
their marketing messages to drive sales and respond faster to changing
trends and market forces," said Maura FitzGerald, president and founder of
both FitzGerald Communications Inc. and FitzGerald Interactive Inc. "In
addition, FitzGerald Interactive will help clients ensure that corporate
and product image and brand is consistently communicated and strengthened
across both traditional and nontraditional communication platforms,"
FitzGerald added.

Founded in 1993, FitzGerald Communications Inc. provides strategic
communications counsel, including public relations and investor relations,
to high-technology companies spanning a wide range of market segments. A
results-driven agency, FitzGerald is built on long-standing industry
relationships and is committed to delivering unmatched product quality and
client service. FitzGerald Communications was recently named the fifth
largest high-technology agency in New England by the Boston Business
Journal and one of the nation's "Hot Technology Agencies" by Inside PR.
Both companies are based in Cambridge, Mass. and are featured on the World
Wide Web at http://www.fitzgerald.com.

Contact: Candace FitzGerald, FitzGerald Communications
Voice: 617-494-9500
Email: cfitzgerald@fitzcomm.com
 
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