IBM Promotes "Just Add OS/2 Warp" on the Internet

New Ad Campaign Appears on some of the Internet's Hottest Sites

AUSTIN, Texas, January 23, 1996 . . . IBM is now using the Internet to
promote Just Add OS/2* Warp, a free package of software utilities that
describes the benefits of OS/2 Warp and helps users install OS/2 Warp by
itself or alongside Windows** 95. An on-line advertising campaign that
allows users to obtain a copy of Just Add OS/2 Warp is appearing on
fifteen high traffic Internet sites in eight different languages.

"Just Add OS/2 Warp is an example of the more aggressive marketing stance
IBM is taking today," said Wally Casey, director of marketing, IBM
Personal Software Products. "We believe this is a cutting-edge ad campaign
that will further the success of OS/2 Warp because it takes advantage of
the hottest and fastest growing medium today - - the Internet. Most
importantly, this campaign will further spread the word that computer
users do in fact have a choice of 32-bit operating systems."

Banners appearing on such popular web sites as the ESPN home page and on
web search services such as Yahoo will present common Windows 95 problems.
Clicking on the banner will present the solution: Just Add OS/2 Warp. The
campaign offers three ways to get the utility: it can be downloaded
directly from the Internet, an e-mail request may be sent and a copy of
the software mailed direct anywhere in the world, or the software can be
mailed direct anywhere in the U.S. or Canada by calling 1-800-IBM-3333,
extension EE020.

Just Add OS/2 Warp, introduced in late October, makes computer users aware
of the choices they have when upgrading to a 32-bit operating system and
explains how OS/2 Warp and Windows 95 can coexist. The utility also
includes the Upgrade Advisor, which quickly analyzes a computer user's
hardware to ensure that it is ready to be upgraded to OS/2 Warp.

"I have Windows 95 installed on one of my machines at home, but after
looking at the demo included in Just Add OS/2 Warp, I've decided I am
definitely going to get OS/2 Warp to run my law practice from home, at my
office and on the road with my laptop," said David Basker, of D. Mitchel
Basker, J.D. Law Office in Maryland.

Just Add OS/2 Warp also comes with a set of instructions for users who wish
to safely deinstall Windows 95, answers to frequently asked questions
about OS/2 Warp and Warp Connect, tips on using OS/2 Warp provided by OS/2
users, and an index to Internet web sites and bulletin board systems that
feature OS/2 Warp discussion. A short demo of OS/2 Warp and Warp Connect
can also be found in Just Add OS/2 Warp.

Providing solutions for customers ranging from the connected consumer to
the enterprise, the OS/2 family of products includes: OS/2 Warp, Warp
Connect, LAN Server and the upcoming Warp Server, Directory & Security
Services and the set of integrated servers code-named Project Eagle, of
which OS/2 is a key platform.

* Indicates trademark or registered trademark of the IBM Corp. ** Indicates
trademark of Microsoft Corp.

For Internet users, IBM offers complete information about the company, its
products, services and technology on the World Wide Web. The IBM home page
is at http://www.ibm.com. The fastest, easiest way to find any information
about IBM software is to go to the IBM Software home page at
http://www.software.ibm.com.

The IBM Fax Information Service allows you to receive facsimiles of prior
IBM product press releases. Dial 1-800-IBM-4FAX and enter "99" at the
voice menu.

Please Note: Questions about the content or currency of this press release
should be directed to your local IBM representative.
 
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