Adobe PageMill Receives Strong Market Response

Customers Welcome Availability of Easy-to-Use Web Authoring Tools

Mountain View, Calif. (December 11, 1995) (Nasdaq: ADBE) -- Demonstrating
the strong market demand for its powerful yet easy-to-use authoring tools
for the Internet, Adobe Systems Incorporated announced today that Adobe
PageMill web authoring software for the Macintosh has shipped over 30,000
units in the first month of availability. Adobe PageMill simplifies the
traditional process of World Wide Web authoring by allowing customers to
easily create, edit and update web pages without the complexities of
Hypertext Mark-up Language (HTML).

"The rapid expansion of the Internet for both internal and external
business communication has created a compelling need for a much larger set
of users that can produce Internet-ready content," said Peter Godfrey,
chief executive officer, MicroWarehouse. "Adobe PageMill is a great
product. It provides a real solution to the market, lowering the technical
hurdles to Internet publishing and allowing customers with basic computer
skills to easily create sophisticated web pages. It is our best selling
product ever for the Internet."

Traditionally, web page creation was a tedious process that required an
understanding of HTML, URL addresses and various image file formats.
Simple changes to web content could be time consuming and error-prone.
Adobe PageMill is an integrated authoring tool that simplifies the
creation of error-free web pages. Users can create web pages exactly as
they will appear in popular web browsers with-out ever viewing HTML code.
Hypertext links between files can be created through simple drag-and-drop
procedures. Advanced HTML features, including clickable image maps,
fill-in forms, text/check boxes and pop-up menus, are all supported in the
Adobe PageMill program with WYSIWYG ease and accuracy.

"As an experienced HTML programmer, Adobe PageMill is a brilliant solution
for new web page creators," said Moe Rubenzahl, webmaster at Videonics,a
manufacturer of video editing and post production equipment for
videograpers. "Until PageMill, I created every page on our web site.
Al-though other creative types here had material to add, few had the
interest, time or ability to learn HTML or handle the crude tools
currently available. The day my company purchased PageMill, everyone was
producing pages."

Adobe PageMill software is available at an introductory price of $99 until
January 31, 1996. Minimum system requirements include a Macintosh computer
running Apple System Software version 7.1 or later with at least 3
megabytes of free memory and a color display. PageMill supports both
PowerPC and 68K Macintosh systems. The PageMill program's installer
supplies the drag and drop extention required by Apple System Software
version 7.1.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain
View, California. Adobe develops, markets and supports computer software
products and technologies that enable users to create, display, print and
communicate electronic documents. The company licenses its technology to
major computer printing and publishing suppliers, and markets a line of
applications software and type products for authoring visually rich
documents. Additionally, the company markets a line of powerful but
easy-to-use products for home and small business users. Adobe has
subsidiaries in Europe, Asia and the Pacific Rim serving a worldwide
network of dealers and distributors. Adobe's 1994 revenue was
approximately $598 million.
 
 =========================================================
 From the 'New Product News' Electronic News Service on...
 AOL (Keyword = New Products) and Delphi (GO COMP PROD)
 =========================================================
 This information was processed from data provided by the
 company/author mentioned. For additional details, please
 contact them directly at the address/phone# indicated.
 Trademarks are the property of their respective owners!
 =========================================================
 All submissions for this service should be addressed to:
 BAKER ENTERPRISES,  20 Ferro Dr,  Sewell, NJ  08080  USA
 Email:   rbakerpc@delphi.com   --or--   rbakerpc@aol.com
 =========================================================
