Aladdin Rainbow -- Color magnification for those with vision loss

January 15, 1996 -- Mountain View, CA -- TeleSensory is pleased to announce
a new addition to the Aladdin family, the Aladdin Rainbow. Rainbow is the
only one-piece, fully integrated, 14-inch color CCTV available today
producing sharp, magnified images in full color and black and white for
under $3,000. Building on the success of the award-winning Aladdin
personal closed circuit television (CCTV), Rainbow brings the world of
color photographs, catalogs, photographs, maps and books to people with
limited vision. 

Aladdin Rainbow opens the world of reading, writing, privacy and
independence by magnifying any print material such as checkbooks, bank
statements, lettering on pill bottles or canned goods. Since many people
with visual disabilities need enhanced contrast as much as magnification,
Aladdin Rainbow allows a reader to control the contrast and brightness of
the magnified image for sharp, easy reading. 

With Aladdin Rainbow, reading newspapers, magazines, and labels on medicine
bottles are regular activities for those with limited vision. Because
Aladdin Rainbow produces color images it is also invaluable for reading
maps, textbooks, catalogs, and viewing color photographs-activities that
many people with limited vision had given up because of their poor vision.


Larry Israel, president of TeleSensory, said, "We've been manufacturing
CCTVs for over 25 years, and we just kept making them better, like the new
Aladdin Rainbow."

Another top feature of the Aladdin Rainbow is its smooth table platform.
Since central vision is often lost because of macular degeneration or
other eye conditions, reading materials need to move in order to pass
through the remaining peripheral vision. As the table glides smoothly, its
range of motion permits reading from top to bottom of a paper or book, so
readers begin using their peripheral vision to "read" again.

Mike Tanner in southern California explains his reaction, "I broke into
tears the first time I saw a picture of my children with my TeleSensory
CCTV." Because of cataract damage, Mike had not seen photographs of his
children who lived in another state. Mike now uses one at work and at
home. 

Aladdin Rainbow will be available at the end of February. It has a two-year
warranty and a money back guarantee. Aladdin Rainbows are sold through a
national network of distributors who provide free demonstrations in the
home, workplace or school. For more information about Aladdin Rainbow call
1-800-804-8004. 

TeleSensory
455 North Bernardo Avenue
Mountain View, California 94043-5237
Telephone: 415-335-1800, Fax: 415-335-1816
 
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