MAILER'S SOFTWARE INTRODUCES BUSINESS CODER OPTION FOR MAILER'S+4

Business-to-Business Marketers Can Now Target Mailings by SIC Codes

SAN CLEMENTE, CALIF.-MAILER'S Software has unveiled its Business Coder
option for MAILER'S+4, the popular direct mail software program for
Windows environments. Business Coder appends four-digit Standard
Industrial Classification (SIC) codes to business addresses, making it
easy for direct marketers to identify the types of companies contained in
a mailing list. 

Business-to-business mailers can use Business Coder to learn more about the
types of companies that make up their customer base. "Business Coder
finally gives a break to the small businessman," says Raymond Melissa,
president of MAILER'S Software. "With its combination of speed, precision,
and affordability, Business Coder lets the everyday mailer conduct the
kind of analysis once available only to large mailers." 

Marketers using Business Coder will be able to discover what types of
businesses make up their best customers. They can target mailings directly
to those types as well as acquire lists based on those SIC codes. 

The SIC code system was established by the federal government and
categorizes businesses into ten broad industry groups, such as
agriculture, manufacturing, retail, finance, etc. These ten groups break
down into hundreds of specific business types. Each type is assigned a
separate code. Business Coder appends these codes to mailing list records
through use of a sophisticated matching algorithm. Business Coder is able
to process more than 100,000 addresses an hour. It compares company names
and addresses in a mailing list to more than 8.5 million business records
contained on the Business Coder CD-ROM. When Business Coder finds a
matching address, it appends the SIC code from the CD-ROM to the
corresponding mailing list record. 

The database used by Business Coder is supplied by Database America Corp.,
the preeminent source of up-to-date business and residential listings for
today's direct marketer. Business Coder is able to code businesses of all
types and sizes, including "personal corporations" such as "John Smith,
Attorney at Law." 

Business Coder is available on CD-ROM for use with MAILER'S+4 version 5.4.
The suggested retail price for Business Coder is $490.00. 

Founded in 1985 by Raymond F. Melissa, MAILER'S Software specializes in
providing PC-based software designed to streamline a business' direct mail
operations and reduce mailing costs. The company offers a full complement
of direct mail software programs, databases, and mailing lists. A 24-hour
bulletin board service (BBS) can be reached at (714) 492-8050. A free
MAILER'S Software catalog is available by calling 1-800-800-MAIL or by
writing MAILER'S Software at 970 Calle Negocio, San Clemente, CA
92673-6201. 
 
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