The AOL Greenhouse, America Online's Innovative Programming Studio, Invites
CES Attendees to Meet New 'Infopreneurs'

Greenhouse Companies Grow On America Online to the WWW and Beyond

Las Vegas, NV, January 4, 1996 - Further strengthening its position as the
leading commercial online service worldwide by meeting the diverse needs
of its rapidly expanding member base, America Online today announced The
AOL Greenhousex will introduce new content developers, as well as showcase
the phenomenal online success of current partners at the 1996 Consumer
Electronics Show (CES) in Las Vegas (Sands, booth #15820). The AOL
Greenhouse, a business unit of America Online, is designed to assist
"infopreneurs" in the creation of unique online programming and
interactive services for AOL, the Internet and beyond.

"We developed The AOL Greenhouse to find and nurture entrepreneurs who are
developing content and technologies that take advantage of the vast
possibilities of the online medium and serve the needs of our community,"
said Ted Leonsis, President, America Online Services Company. "From
personal investment to home improvement and even a sixty-second novelist,
The AOL Greenhouse helps define the cutting edge of consumer online
services."

NEW ARRIVALS

Several new Greenhouse areas will be demoed for CES attendees. They
include:

Extreme Fans! - For Die-hard College Basketball Fans Get ready for March
Madness in style this year! Extreme Fans is an unabashedly-biased sports
community dedicated to providing the ultimate sports fan a place to
exchange and debate views and opinions and access up-to-the-minute stats
and information on their favorite picks. Check out this brand new area at
CES and online at keyword Extreme and you could win tickets to the Final
Four!

The HealthZone - Help for New Year's Resolutions

Recently launched, and on the minds of virtually every consumer this time
of year, HealthZone offers the first comprehensive fitness, nutrition and
wellness center in cyberspace. Sarah Browne, a weight management, fitness
and wellness professional for over 10 years, will be on-hand to show
consumers the fun, interactive and valuable zones of the service -
providing a realistic approach to keep New Year's resolutions.

iSKI - The Online Ski Resort

From the creators of iGOLF, the popular online golf forum, comes iSKI, a
new interactive area dedicated to skiing and snow sport enthusiasts. This
new area offers everything from the latest snow conditions and the hottest
trends to the best deals on lodging and used ski equipment. AOL brings the
mountains to its members with cutting edge digital photography and
creative content. Access this new area using keyword iSKI.

CES SPOTLIGHT

The AOL Greenhouse will announce news from some of its most successful and
exciting partners, including:

iGOLF - AOL's Hole in One

One of the original AOL Greenhouse partners and also one of the most highly
accessed areas since its inception in 1995, iGOLF will preview the
addition of the first online instructional area, hosted online by PGA golf
great Jim McLean, to CES attendees. Consumers can also get the latest on
Professional tours, including players, results and schedules, as well as
get pointers online from industry gurus such as Gary McCord, Ben Wright,
and Lori Garbacz. Stop by at keyword iGOLF and tee up.

Motley Fools - Breaking Barriers

After moving its highly successful personal finance newsletter onto AOL,
more than tripling its membership, The Fools continue on the cutting edge
of communication. Virtual pioneers of the online industry and currently
one of the top 10 accessed sites on AOL, The Motley Fools invite CES
attendees to stop by the AOL booth to learn about the Fools secret to
beating Wall Street's wisemen and order a signed copy of The Motley Fool
Investment Guide before it leaps onto the bestseller list.

PictureWeb - Photo Imaging Made Simple

Make your electronic communication come alive! PictureWeb, launched on AOL
as PicturePlace this September, is an online photo service enabling
members to quickly, easily and cost-effectively share photographs
electronically with family and friends. Along with new AOL and Web
interfaces, Picture Web is offering new products including online greeting
card production, photos on disk, and personalized screen savers. Stop by
the AOL booth for a demo or visit Picture Web at their own booth #15062
also located at the Sands.

The AOL Greenhouse provides all partners with online production support
including full utilization of AOL's publishing tools, Internet publishing
support, seed equity funding, marketing resources, online promotion, and
an audience of more than 4.5 million America Online subscribers. Partners
in The AOL Greenhouse are given the opportunity to team with interactive
marketing partners to assist in the development of new revenue streams.

America Online, Inc., (NASDAQ symbol: AMER), based in Vienna, VA is the
largest and fastest growing provider of online services in the world with
the most active subscriber base. AOL offers its subscribers a wide variety
of services, including electronic mail, conferencing, software, computing
support, interactive magazines and newspapers and online classes, as well
as easy and affordable access to services of the Internet. AOL has a
global workforce consisting of more than 3,000 people. Founded in 1985,
AOL has established strategic alliances with dozens of companies,
including Capital Cities/ABC, Viacom, Bertelsmann, Hachette, IBM, Compaq
and American Express. Personal computer owners can obtain America Online
software at major retailers and bookstores, or by calling 800-827-6364.
 
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